Startups
Green Story’s (greenstory.ca) online platform allows eco-friendly and socially responsible companies to showcase their positive impact through analytics, visualization and gamification.
Green Story’s mission is help companies communicate environmental and social impact to stakeholders in a clear, credible and relatable manner.
We provide independently verifiable impact metrics and a visual shorthand to show the impact of your products, services and sustainability initiatives in a way which consumers can easily understand and relate to (such as cars off the road and number of trees planted). The visuals generated can be embedded in product packaging, labels and other print & digital media.
We work with a range of companies from green fashion brands, waste management firms to one of North America’s largest recycled bottled water manufacturers to engage stakeholders and measure and communicate impact.
Green Story is a graduate of the MaRS Impact 8 accelerator program; a scholarship recipient from the Ontario Centres of Excellence and SOCAP16 San Francisco; an Ignite Capital Funding Recipient and a member of Ryerson College's Social Ventures Zone.
Green Story’s mission is help companies communicate environmental and social impact to stakeholders in a clear, credible and relatable manner.
We provide independently verifiable impact metrics and a visual shorthand to show the impact of your products, services and sustainability initiatives in a way which consumers can easily understand and relate to (such as cars off the road and number of trees planted). The visuals generated can be embedded in product packaging, labels and other print & digital media.
We work with a range of companies from green fashion brands, waste management firms to one of North America’s largest recycled bottled water manufacturers to engage stakeholders and measure and communicate impact.
Green Story is a graduate of the MaRS Impact 8 accelerator program; a scholarship recipient from the Ontario Centres of Excellence and SOCAP16 San Francisco; an Ignite Capital Funding Recipient and a member of Ryerson College's Social Ventures Zone.
Overview
Location
Netherlands, Utrecht
Employees
11-50
Phone
+1 416-937-2330
Total raised
$1.21M
Founded date
2015
Funding Rounds 1
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
Mentions in press and media 2
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jan 22, 2020 | ThredUP Launches Calculator For Your Wardrobe’s Environmental Footprint | 28 1 29 Shares 3 Mins Read ThredUP, the world’s largest fashion resale platform, has just launched a new tool called the Fashion Footprint Calculator to help customers understand the environmental cost of their fashion choices. Developed in... |
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FAQ about Green Story
When was Green Story founded?
Green Story was founded in 2015.
How much funding has Green Story raised?
Green Story has raised $1.21M in total across 1 funding round.
What has the press written about Green Story?
Parsers VC has collected 2 articles mentioning Green Story, among them “ThredUP Launches Calculator For Your Wardrobe’s Environmental Footprint” (Jan 22, 2020).
Is Green Story still active?
Yes, Green Story is active; its latest activity on Parsers VC dates from Mar 18, 2022.