Our dream is a simple one: we believe in the best quality clothing at the best possible price. This isn't the current business model in fashion, so we're here to change that.
You deserve better.
We believe quality fabrics are the heart of any garment, this is why we won’t stop traveling the world until we find the very best. Our search has led us far and wide from the Andean mountains of Peru, past the flashing lights of Tokyo, to mesmerizing ancient cities of China and beyond.
Once our fabrics have been selected our in-house design team curates our collection of timeless wardrobe essentials. With a focus on the perfect fit and attention to the finer details, our wardrobe essentials are designed to last far beyond the season.
Our prices are the lowest you will find in respect to the fabric quality. How we achieve this is simple; we deal directly with fabric mills, cut out all middlemen, eliminate the burdensome costs of physical stores and instead ship directly from our warehouse in Hong Kong. Finally, we choose mark-up’s that are as low as we can manage.
Location: China, Hong Kong, Kowloon
Employees: 11-50
Total raised: $15M
Founded date: 2014
Investors 4
| Date | Name | Website |
| - | 500 Startu... | 500.co |
| 12.11.2023 | Rocketship | rocketship... |
| - | Big Bloom ... | bigbloom.h... |
| - | Haitao Cap... | haitaocapi... |
Funding Rounds 3
| Date | Series | Amount | Investors | Deal News |
| 03.10.2016 | Series A | $10M | - | finsmes.co... |
| 16.02.2016 | Seed | $3.5M | Golden Gat... | finsmes.co... |
| 21.07.2015 | - | $1.5M | - | techcrunch... |
Mentions in press and media 10
| Date | Title | Description | Source |
| 11.10.2016 | Aussie fashion retailer GRANA is raising a $10 million Serie... | - | anthillonl... |
| 06.10.2016 | Hong Kong Fashion Startup Grana Raises $10M in Series A Fund... | Hong Kong fashion startup Grana has raised $10M in Series A funding. The round was led by Alibaba G... | finsmes.co... |
| 03.10.2016 | Online fashion retailer Grana raises $10M led by Alibaba’s e... | Grana, a two-year-old online fashion retailer based in Hong Kong, has announced that it has raised $... | techcrunch... |
| 21.03.2016 | ServisHero gets $2.7M for on-demand tasks in SE Asia | On-demand platform akin to TaskRabbit and Handy secures "pre-Series A" round to expand Se... | vator.tv/n... |
| 18.02.2016 | Hong Kong online clothes retailer Grana raises $3.5m funding... | Premium Hong Kong-based online clothing retailer Grana has raised $3.5 million in seed funding led ... | dealstreet... |
| 16.02.2016 | Grana Secures $3.5M in Seed Funding | Grana, a Hong Kong-based online clothing retailer, secured an additional $3.5m in seed funding. The... | finsmes.co... |
| 16.02.2016 | Daily funding roundup - February 16, 2016 | Seven Bridges announced $45M Series A; LiveAction raised $36M; Joi Scientific secured $5M funding G... | vator.tv/n... |
| 22.07.2015 | Daily funding roundup - July 22, 2015 | Events.com has now raised a total of $17M; Darktrace landed $22.5M; Kinetic Social closed $17.5M Ev... | vator.tv/n... |
| 21.07.2015 | GRANA, Which Makes Affordable Clothing In Premium Fabrics, P... | GRANA wants to fill closets all over the world with affordable, high-quality wardrobe staples in a r... | techcrunch... |
| 17.10.2014 | Australian online fashion startup cottons on to global marke... | Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Blueb... | smartcompa... |