Startups
Gradient X is the most advanced programmatic marketing platform for mobile. The future of advertising is the mobile device. Gradient X has developed proven technologies that allow advertisers to capitalize on the potential of mobile media. The company brings feature parity to mobile with what has come to be expected of platforms in more mature channels, alleviating the friction marketers have experienced to date.
Gradient X is built for mobile from the ground up by ad tech industry veterans who understand what marketers need and what is required to achieve scale advertising performance. Gradient X founding team members have been founders or executives at companies that collectively have: seven exits, two IPOs, raised over $345m in funding. They are experts in ad tech from social, display, video and mobile, with more than five years of experience in programmatic.
Gradient X raised $3.75 million in spring 2012 in a seed financing round including seven institutional firms and six angel investors. Investors include GRP Partners, Rincon Venture Partners, Founder Collective, Crosscut Ventures, Double M Capital, Baroda Ventures, Siemer Ventures, and angel investors Walter Kortschak (Summit Capital), Mark Suster (GRP Partners), Jim Willenborg and Clark Landry.
Press:
PandoDaily
Gradient X Raises $3.75 Million to Unlock Mobile Advertising, Because Someone Needs To
http://pandodaily.com/2012/06/20/gradient-x-raises-3-75-million-to-unlock-mobile-advertising-because-someone-needs-to/
Gradient X is built for mobile from the ground up by ad tech industry veterans who understand what marketers need and what is required to achieve scale advertising performance. Gradient X founding team members have been founders or executives at companies that collectively have: seven exits, two IPOs, raised over $345m in funding. They are experts in ad tech from social, display, video and mobile, with more than five years of experience in programmatic.
Gradient X raised $3.75 million in spring 2012 in a seed financing round including seven institutional firms and six angel investors. Investors include GRP Partners, Rincon Venture Partners, Founder Collective, Crosscut Ventures, Double M Capital, Baroda Ventures, Siemer Ventures, and angel investors Walter Kortschak (Summit Capital), Mark Suster (GRP Partners), Jim Willenborg and Clark Landry.
Press:
PandoDaily
Gradient X Raises $3.75 Million to Unlock Mobile Advertising, Because Someone Needs To
http://pandodaily.com/2012/06/20/gradient-x-raises-3-75-million-to-unlock-mobile-advertising-because-someone-needs-to/
Overview
Location
United States, California, Santa Monica
Employees
51-200
Total raised
$3.75M
Founded date
2012
Funding Rounds 1
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Mentions in press and media 6
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| Jun 27, 2013 | Promising To Bring Mobile Ads On Par With Desktop, Real-Time Bidding Startup Gradient X Leaves Beta | After a six-month test period, Gradient X took the beta label off its mobile ad platform. Backed by $3.75 million from GRP Partners (er, I guess that’s Upfront Ventures now) and others, the company claims to bring performance ads on mobile ... |
| Oct 18, 2012 | Shift.com: Social Ad Startup GraphEffect Tries To Create A More Productive LinkedIn | GraphEffect, a startup that until now has focused on social media advertising, is launching a new collaboration platform today called Shift.com. CEO James Borow said Shift.com emerged from the GraphEffect team’s frustrating experiences tryi... |
| Jun 21, 2012 | Gradient X Grabs $3.75M Seed Round | SANTA MONICA, CA, Demand Side Platform that will unlock the performance advertising potential of mobile media raised a $3.75 million seed financing round with participation from Rincon Venture Partners. >> Click here for more fundi... |
| Jun 20, 2012 | Gradient X Raises $3.75M in Seed Funding | Gradient X, a Santa Monica, CA-based provider of a performance platform for mobile advertising, has raised $3.75m in seed funding. Backers include Rincon Venture Partners, GRP Partners, Crosscut Ventures, Walter Kortschak, Jim Willenborg, C... |
| Jun 20, 2012 | Gradient X Finds $3.75M For New Mobile Ad Play | A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X, which said this morning that it has raised $3.75M in a seed financing round. GradientX, led by Brian Baumgart and co-founded by Julie Mattern and M... |
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FAQ about Gradient X
When was Gradient X founded?
Gradient X was founded in 2012.
How much funding has Gradient X raised?
Gradient X has raised $3.75M in total across 1 funding round.
What has the press written about Gradient X?
Parsers VC has collected 6 articles mentioning Gradient X, among them “Promising To Bring Mobile Ads On Par With Desktop, Real-Time Bidding Startup Gradient X Leaves Beta” (Jun 27, 2013) and “Shift.com: Social Ad Startup GraphEffect Tries To Create A More Productive LinkedIn” (Oct 18, 2012).
Is Gradient X still active?
Gradient X is probably closed: its latest activity on Parsers VC dates from Sep 5, 2013.