GoTracksuit is a brand tracking software that helps companies measure, understand and communicate the value of their brand. The platform is user-friendly and allows companies to cut data in many ways to understand what is going on in the categories they play in. The company aims to create a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders.
Location: New Zealand, Auckland
Employees: 11-50
Total raised: $25.5M
Founded date: 2021
Investors 1
| Date | Name | Website |
| 23.02.2023 | Blackbird ... | blackbird.... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 28.02.2024 | Series A | $20.5M | - |
| 21.02.2023 | Seed | $5M | - |
Mentions in press and media 7
| Date | Title | Description | Source |
| 28.02.2024 | Brand Tracking Startup Tracksuit Secures $20.5M for US and U... | Tracksuit, a brand tracking startup, has closed a $20.5 million Series A funding round led by Altos ... | parsers.vc... |
| 28.02.2024 | Tracksuit Raises $13.5M in Funding | Tracksuit’s co-CEOs Matt Herbert (l) and Connor Archbold (r) Tracksuit, a NYC-based brand tracker fo... | finsmes.co... |
| 28.02.2024 | Tracksuit lands $20.5 million to help conquer US and UK mark... | Tracksuit co-founders and co-CEOs Matt Herbert and Connor Archbold. Source: Supplied. article-articl... | smartcompa... |
| 27.02.2024 | Tracksuit Secures $13.5M to Bring the Future of Brand Tracki... | Tracksuit's co-CEOs Matt Herbert (l) and Connor Archbold (r) Tracksuit raised $13.5 million to prove... | prweb.com/... |
| 27.02.2024 | Tracksuit Secures $13.5M Series A Round | NEW YORK, NY, Tracksuit, the modern brand tracker for growth brands, today announced it raised $13... | vcnewsdail... |
| 21.02.2023 | Tracksuit raises $5M to make brand tracking more accessible | Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research ... | techcrunch... |
| - | Six Australian startups that landed $178 million this week | Loam Bio co-founders Tegan Nock, Guy Hudson and Frank Oly. Source: supplied. It’s been a spicy week ... | smartcompa... |