GoTracksuit is a brand tracking software that helps companies measure, understand and communicate the value of their brand. The platform is user-friendly and allows companies to cut data in many ways to understand what is going on in the categories they play in. The company aims to create a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders.
Location: New Zealand, Auckland
Employees: 51-200
Total raised: $25.5M
Founded date: 2021
Investors 1
| Date | Name | Website |
| 23.02.2023 | Blackbird ... | blackbird.... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 28.02.2024 | Series A | $20.5M | - |
| 21.02.2023 | Seed | $5M | - |
Mentions in press and media 8
| Date | Title | Description |
| 28.02.2024 | Brand Tracking Startup Tracksuit Secures $20.5M for US and UK Expansion | Tracksuit, a brand tracking startup, has closed a $20.5 million Series A funding round led by Altos Ventures and Footwork, with participation from industry veterans like Tim Brown and Lenny Rachitsky. The funding will fuel Tracksuit's expan... |
| 28.02.2024 | Tracksuit lands $20.5 million to help conquer US and UK markets | Tracksuit co-founders and co-CEOs Matt Herbert and Connor Archbold. Source: Supplied. article-article-body New Zealand startup Tracksuit has announced the closure of a $20.5 million Series A. The round was co-led by Silicon Valley-based fir... |
| 28.02.2024 | Tracksuit Raises $13.5M in Funding | Tracksuit’s co-CEOs Matt Herbert (l) and Connor Archbold (r) Tracksuit, a NYC-based brand tracker for growth brands, raised $13.5M in funding. The round was led by Altos Ventures and Footwork. Anthony Lee, Altos’ Managing Director, will als... |
| 27.02.2024 | Tracksuit Secures $13.5M Series A Round | NEW YORK, NY, Tracksuit, the modern brand tracker for growth brands, today announced it raised $13.5 million in Series A funding. >> Click here for more funding data on Tracksuit >> To export Tracksuit funding data to PDF an... |
| 27.02.2024 | Tracksuit Secures $13.5M to Bring the Future of Brand Tracking to Growing Consumer Brands | Tracksuit's co-CEOs Matt Herbert (l) and Connor Archbold (r) Tracksuit raised $13.5 million to prove the value of brand building and usher in the era of sustainable consumer brand growth. NEW YORK, Feb. 27, 2024 /PRNewswire-PRWeb/ -- Tracks... |
| 21.02.2023 | Tracksuit raises $5M to make brand tracking more accessible | Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and brand tracking has been around for a long time, ... |
| - | Six Australian startups that landed $178 million this week | Loam Bio co-founders Tegan Nock, Guy Hudson and Frank Oly. Source: supplied. It’s been a spicy week for raises this week with a whopping $178 million being split across six startups, with the largest sitting at $105 million on its own. Loam... |
| - | Tracksuit | “Tracksuit is a radically affordable, always-on brand tracking dashboard to measure and communicate the value of your brand building activities.” |