Good Natured

We’re passionately pursuing our goal of becoming North America’s leading earth-friendly product company by developing plant-based products and acquiring relevant companies that expand our assortment, customer base and market reach. Our everyday earth-friendly products combine the very latest in plant-based renewable materials. We purposefully eliminate BPAs, phthalates and other chemicals of concern from our products so that they are better for our health, the planet and the delicate eco-system we call home. We believe that doing what's right is more than just the ingredients we use - the products need to work and they need to work well. To us, design matters and so does giving our customers options. Our growing product assortment enables more people to make the switch to a more sustainable solution. Our goal is to create a seamless experience that makes it easy and affordable for more business owners and consumers to reduce their reliance on fossil fuels. As a result, we grow the positive impact on the environment and on our own well-being just by doing what we do. From the ingredients we use, to our purposeful designs, to the spirited energy we bring to partnering with others to make new things possible… together, we create better everyday products®.