Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.
Location: United States, California, Los Angeles
Employees: 51-200
Founded date: 2016
Mentions in press and media 14
| Date | Title | Description |
| 18.03.2026 | Macy’s store revamp shows progress, but company expects sales to fall this year | Macy’s beat Wall Street’s fiscal fourth-quarter expectations, but gave a cautious outlook for the year ahead. The company said its plan to refresh many of its namesake stores while closing others is showing signs of progress. CEO Tony Sprin... |
| 08.01.2026 | Saks Global struggles to line up financing as potential bankruptcy filing looms | Luxury retail chain Saks Global is trying to line up bankruptcy financing to pay its bills during a potential Chapter 11 filing, but investors have shown little interest, people familiar with the matter said. Some investors are skeptical Sa... |
| 24.11.2025 | Self-made millionaire shares ‘the No. 1 mistake new founders make’: You have to get ‘really comfortable’ taking risks | If you want to be a business owner, the time to get started is now. Not tomorrow or next week, but today. That’s according to Emma Grede, the self-made millionaire founding partner of Skims, CEO of denim brand Good American and the first-ev... |
| 03.11.2025 | - | Almost Always explores the essence of Khloé's core values of love and positivity – and takes the consumer on an intimate journey and evolution from XO KHLOÉ, her first-ever signature fragrance which thrilled beauty consumers and fans all ov... |
| 03.11.2025 | Twin sisters spent $10,000 to start a side hustle—it hit $95 million in annual sales in 3 years: We didn’t expect it ‘to turn into anything’ | When Taylor Capuano and her twin sister Casey Sarai each took $5,000 from their personal savings to start a side hustle in 2022, they had no inkling it would soon become their full-time jobs. “We didn’t expect it to really turn into anythin... |
| 19.06.2025 | The Future of Work: Balancing Ambition and Flexibility in a Digital Age | The workplace is evolving. The traditional 9-to-5 is being challenged by technology and changing attitudes. In London, Microsoft’s report reveals a shift towards an “infinite workday.” Meanwhile, in the U.S., the debate rages on about remot... |
| 19.06.2025 | Self-made millionaire’s daily routine: Waking up at 4:45 a.m., sending emails during bedtime—hard work is a requirement ‘to be successful’ | Emma Grede has co-founded multiple companies, works as the CEO of one of them, was the first Black woman to be an investor on ABC’s “Shark Tank” and has an estimated net worth of $405 million. A calculated daily routine helps Grede stay pro... |
| 18.06.2025 | Self-made millionaire: Remote work is fine, unless you’re ‘deeply ambitious’—‘proximity’ helped me succeed | For serial entrepreneur Emma Grede, being “deeply ambitious” means working in-person five days per week. Grede, a co-founder of apparel brands Skims and Good American, has an estimated $405 million net worth, according to Forbes — and her w... |
| 15.05.2025 | SKIMS co-founder is worth $390 million, but she’s still careful with her budget: ‘I question the price of everything’ | Even with a reported net worth of nearly $400 million, SKIMS co-founder Emma Grede still counts pennies. The 42-year-old serial entrepreneur — she co-founded the apparel company Good American as well as natural cleaning product brand Safely... |
| 25.11.2024 | KHLOÉ KARDASHIAN DEBUTS FIRST-EVER SIGNATURE FRAGRANCE WITH LUXE BRANDS | NEW YORK, Nov. 25, 2024 /PRNewswire/ -- Global icon and entrepreneur Khloé Kardashian, in partnership with Luxe Brands, is launching her first signature fragrance: XO Khloé. XO Khloé will make its preview to the world at luxury retailer Har... |
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