For over 20 years, Go City® (formerly Leisure Pass Group) has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities. Sightseers love the budget certainty, greater choice, on-the-ground flexibility and overall value our Go City multi-attraction passes deliver.
In 2017, Europe’s Leisure Pass and the USA’s Smart Destinations and New York Pass came together to form the global brand of Go City, giving us greater reach and ambition as we expand into new markets.
Today Go City is the largest multi-attraction pass business in the world, with an estimated 65% market share and operating in 25+ cities and five continents. Our growing teams in London, Boston, Singapore and New York help millions of sightseers enjoy new cities, incredible attractions, tours, experiences, activities and great savings. In the past two years, we’ve doubled the number of passes sold.
In 2017, Europe’s Leisure Pass and the USA’s Smart Destinations and New York Pass came together to form the global brand of Go City, giving us greater reach and ambition as we expand into new markets.
Today Go City is the largest multi-attraction pass business in the world, with an estimated 65% market share and operating in 25+ cities and five continents. Our growing teams in London, Boston, Singapore and New York help millions of sightseers enjoy new cities, incredible attractions, tours, experiences, activities and great savings. In the past two years, we’ve doubled the number of passes sold.
Location: United Kingdom
Employees: 51-200
Investors 2
| Date | Name | Website |
| 21.10.2021 | Exponent P... | exponentpe... |
| - | Primary | primary.pe |
Mentions in press and media 7
| Date | Title | Description |
| 02.08.2024 | The Rise of Experience-Driven Shopping: A New Era for Consumers | The digital marketplace is evolving. As the Yahoo Hong Kong Shopping Festival demonstrates, consumers are shifting their focus from mere products to experiences. This change is not just a trend; it’s a revolution. The festival, powered by S... |
| 01.08.2024 | Skimlinks powers Yahoo Hong Kong Shopping Festival to new heights, with sales up 50% year-on-year | Tailored hotel dining deals and buffet offers win out, as cost conscious shoppers choose experiences HONG KONG, Aug. 1, 2024 /PRNewswire/ -- Skimlinks, a Taboola Company, has partnered with Yahoo Hong Kong for a second year during the Yahoo... |
| 03.06.2024 | Go City Expands to Eastern Europe with the All-Inclusive Prague Pass, Available Now for Summer Travel | The Go City Prague pass unlocks admission to 30+ top attractions, hidden gems, and exciting tours in the "City of a Hundred Spires" including Prague Castle, Pilsner Urquell Experience & Beer Tasting, and Prague's Jewish Quarte... |
| 15.11.2023 | Go City and Weixin Pay ink a 3-year strategic partnership, marking a monumental moment for both companies | SINGAPORE, Nov. 15, 2023 /PRNewswire/ -- Go City, the world's leading multi-attraction pass provider, and Weixin Pay, the renowned payment function in the ubiquitous all-in-one app Weixin, have established a remarkable milestone with a Memo... |
| 10.07.2023 | Discover The Hidden Gems Of Dubai With Go City | |
| 05.08.2022 | Phone Apps That Can Save You Money While Traveling | David Thompson, Tech Times 05 August 2022, 11:08 am (Photo : Edgar Chaparro on Unsplash) There's no getting around it, travel is pricey at the moment. But don't let that stop you from planning your next adventure. There are plenty of compan... |
| 28.10.2021 | Stress Less on Your Next Family Vacation | 6 tips for a laid-back getaway (Family Features) A vacation is all about getting away and taking a break from the pressures of daily life. Some smart planning and the use of handy travel apps can help ensure your next adventure is a stress-... |