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https://www.globalhotelalliance.com/
Global Hotel Alliance
TrustedLast activity: 13.10.2026
Active
Global Hotel Alliance brings together a unique collection of independent brands, who together participate in DISCOVERY, the only multi-brand loyalty program of its kind, leveraging a shared technology platform. Through membership of GHA, brands expand their global reach and incremental revenue opportunities by sharing customer data, thus reducing dependence on OTAs, all while maintaining their management independence and individual positioning.
The alliance represents a collection of 35 brands with over 500 hotels in 85 countries serving more than 17 million members. The award-winning DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually. Meet member brands of the alliance here: https://www.globalhotelalliance.com/our-member-brands
The alliance represents a collection of 35 brands with over 500 hotels in 85 countries serving more than 17 million members. The award-winning DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually. Meet member brands of the alliance here: https://www.globalhotelalliance.com/our-member-brands
Overview
Employees
51-200
Founded date
2004
Mentions in press and media 19
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Oct 5, 2026 | The 2026 ULTRAs Honour the Best of Luxury Travel at the Tower of London | The winners of the 2026 ULTRAs at the Tower of London Capella Sydney was crowned Ultratravel Collection Hotel of the Year Anantara Koh Yao Yai Resort and Villas received Best New Hotel in the World Capella Sydney named hotel of the year, An... |
| Apr 29, 2026 | Global Hotel Alliance reports strong start to 2026 | Chris Hartley, CEO of Global Hotel Alliance Anantara Mai Khao Phuket Villas Strong double-digit growth across all key performance indicators in the first quarter, driven by the continued momentum of GHA DISCOVERY These results reflect the c... |
| Mar 24, 2026 | Après Perfected: Viceroy Snowmass Unveils Lift Line, a New Slopeside Tavern | The ski-in/ski-out resort introduces an approachable après-ski destination blending Colorado-inspired flavors and relaxed mountain elegance. SNOWMASS VILLAGE, Colo., March 24, 2026 /PRNewswire-PRWeb/ -- Viceroy Snowmass, the iconic ski-in/s... |
| Mar 11, 2026 | Pan Pacific Hotels Group Strengthens Executive Leadership Team as group prepares for next phase of growth | The team will shape the Group's next phase of growth through scale, innovation and culture building in an evolving hospitality landscape and changing customer expectation SINGAPORE, March 11, 2026 /PRNewswire/ -- Pan Pacific Hotels Group (P... |
| Mar 5, 2026 | Global Hotel Alliance Marks Strategic Expansion into Japan with the Signing of Tokyu Hotels & Resorts | Chris Hartley, CEO of GHA and Takashi Takei, President and Representative Director of THR Hakuba Tokyu Hotel Miyakojima Tokyu Hotel This agreement paves the way for more than 40 hotels operated by THR in Japan to benefit from GHA DISCOVERY ... |
| Nov 14, 2025 | Pan Pacific Hotels Group Appoints Celine Du as Chief Commercial and Marketing Officer | SINGAPORE, Nov. 14, 2025 /PRNewswire/ -- Pan Pacific Hotels Group (PPHG) is proud to announce the appointment of Celine Du as Chief Commercial and Marketing Officer effective 1 November 2025. Celine Du, Chief Commercial and Marketing Office... |
| Nov 11, 2025 | Air Serbia and Loyalty Juggernaut Partner to Launch a Next-Generation Frequent Flyer Program | Partnership marks a milestone in Air Serbia's centenary journey, uniting tradition, innovation, and technology to redefine loyalty. PALO ALTO, Calif. and BELGRADE, Serbia, Nov. 11, 2025 /PRNewswire/ -- Air Serbia has signed a five-year stra... |
| Oct 28, 2025 | LISTEN HERE FOR CITY SOUNDS - NICCOLO CHANGSHA CELEBRATES ITS 7TH ANNIVERSARY | CHANGSHA, China, Oct. 28, 2025 /PRNewswire/ -- This autumn, Niccolo Changsha proudly celebrates its 7th anniversary with a series of exclusive limited-time offerings and special privileges. In collaboration with renowned city sound curator ... |
| Jul 24, 2025 | A List Development, a member of the comprehensive real estate company List Group, announces a new hotel resort project under the luxury hotel brand "Anantara", marking the brand's first entry | TOKYO, July 24, 2025 /PRNewswire/ -- List Co., Ltd. (Representative Director and President: Hisashi Kitami; Headquarters: Yokohama City, Kanagawa Prefecture), a comprehensive real estate company, announces that its consolidated subsidiary, ... |
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FAQ about Global Hotel Alliance
When was Global Hotel Alliance founded?
Global Hotel Alliance was founded in 2004.
What has the press written about Global Hotel Alliance?
Parsers VC has collected 19 articles mentioning Global Hotel Alliance, among them “The 2026 ULTRAs Honour the Best of Luxury Travel at the Tower of London” (Oct 5, 2026) and “Global Hotel Alliance reports strong start to 2026” (Apr 29, 2026).
Is Global Hotel Alliance still active?
Yes, Global Hotel Alliance is active; its latest activity on Parsers VC dates from Oct 13, 2026.