Green for Growth Fund

Green for Growth Fund (GGF) is an impact investment fund that mitigates climate change and promotes sustainable economic growth, primarily by investing in measures that reduce energy consumption, resource use and CO emissions. The fund is a public-private partnership that leverages risk-capital provided by public institutions with additional private capital.

It suggests defining the problem you solve, defining the audience you serve, finding your category and direct competition, comparing product features, comparing pricing and target audience, and comparing marketing and reach.
Another website explains how competitive pricing is a strategy that helps businesses attract more customers by optimizing prices using competitor product and pricing data. A successful pricing analysis can significantly increase sales, result in better cooperation with suppliers, and boost revenue.