GenXtreme and its team is aiming to build up the ZALANDO for workwear. Personal Protective Equipment (PPE) is a EUR 5.8bn market in Germany alone, where so far only 3% are sold online. GenXtrems target group are craftsmen, Do-IT-Yourself and Outdoor fans in DACH region and the Netherlands. The company offers to its B2B customers best in class and fashionable products (multi brand) for distinct job profiles. Early 2018 the company started its own brand strategy “Forsberg” which combines innovatively designed and highly qualitative products which generate 70% margin.
Location: Germany, Bavaria, Kaufbeuren