Born from academics. Enlightened by data-driven research and analytics. Guided by expertise and experience. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition.
Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry-leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. To learn more about our unique and innovative approach, please visit www.gbkcollective.com.
Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry-leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. To learn more about our unique and innovative approach, please visit www.gbkcollective.com.
Location: United States, New York
Employees: 11-50
Founded date: 2015
Mentions in press and media 10
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| 29.10.2024 | Generative AI Adoption Surges: New Study by AI at Wharton Reveals Doubling of AI Use Across Key Business Functions | Key Findings: Nearly 3 in 4 leaders (72%) report using Gen AI at least once a week, up from 37% in 2023. AI adoption in Marketing and Sales tripled, from 20% in 2023 to 62% in 2024, with AI usage in Operations, HR, Purchasing, and Procureme... |
| 28.10.2024 | Gen AI adoption increases across key business functions | A new study reveals that 72 percent of business leaders report using Gen AI at least once a week, up from 37 percent in 2023. The report by The Wharton School of the University of Pennsylvania, in collaboration with GBK Collective, shows a ... |
| 28.10.2024 | Enterprise AI moves from ‘experiment’ to ‘essential,’ spending jumps 130% | Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More A new study reveals that generative AI has rapidly transformed from an experimental technology to an essential bu... |
| 24.01.2024 | Generative AI Hits the Mainstream: Majority of Enterprise Leaders Adopt and Plan Increased Investments Next Year | The landmark report directed by Wharton Professor Stefano Puntoni takes a closer look at generative AI adoption, perception and investment across industries, as well as emerging applications and barriers A new study by GBK Collective, a lea... |
| 11.10.2023 | Is AI overhyped or underhyped? Here’s what techies in Seattle think | From top left, clockwise: Wanda Wang; Gaurav Oberoi; Beth Birnbaum; Jonathan Yan; Bob Muglia. (GeekWire Photos / Taylor Soper) Depending on who you ask, artificial intelligence is getting too much attention — or not enough. That was one tak... |
| 10.11.2021 | Addicted To The Hustle? Let Go Of Control To Grow Your Business | Jon Greenwood is the CEO and Co-Founder of GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy. |
| 01.11.2021 | GBK Collective Adds Brand Identity Theorist Dr. Americus Reed II and Brand Strategist Samuel Botts To Its Growing Team | GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced that Dr. Americus Reed II and Samuel Botts have joined the company. Dr. Reed is the Whitney M. Young Jr., Professor of Marketing at the Wha... |
| 09.09.2021 | GBK Adds Acclaimed Brand Strategist Kimberly Whitler To Collective Team | GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of Kimberly A. Whitler, the Frank M. Sands Sr. Associate Professor at the University of Virginia’s Darden School of Busines... |
| 14.07.2021 | GBK Collective Expands Expertise in Fintech, Adds Harvard Prof. Marco DI Maggio as Strategic Advisor | GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of Dr. Marco Di Maggio, Ogunlesi Family Associate Professor of Finance at Harvard Business School (HBS) to its advisory boa... |