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| Aug 28, 2024 | The Battle for Attention: How Mobile Games Keep Players Hooked | The mobile gaming industry is a fierce battleground. With over 370,000 games on Google Play alone, developers face an uphill struggle to capture and retain players. The stakes are high. In 2023, the global gaming market generated a staggeri... |
| Aug 22, 2024 | Как удерживать пользователей в мобильных играх | Игры успешно конкурируют за внимание пользователей с соцсетями, новостями и кино. Борьба жесткая — лучшие проекты зарабатывают больше, чем фильмы-блокбастеры. Еще в 2018 году интернет взорвала новость о том, что GTA V заработала более $6 мл... |
| Jul 26, 2024 | The Rise of Hyper-Casual Games: A New Era in Mobile Gaming | In the vast landscape of mobile gaming, a new phenomenon has emerged: hyper-casual games. These games are like the fast food of the gaming world—quick, easy, and addictive. They require minimal effort and offer instant gratification. But wh... |
| Jul 25, 2024 | Проще некуда: феномен гиперказуальных игр | Сегодня мы решили рассказать про такой тренд на игровом рынке, как гиперказуальные игры.
Что это такое, кто и зачем их разрабатывает, почему в них играют с точки зрения психологии, чем такие игры могут быть полезны бизнесу в разных ситуация... |
| Jan 20, 2023 | 99 советов по монетизации игр — Часть 2 | Не спешите ставить низкие оценки, ведь в этой части я решил пересмотреть подачу и рассказать вам о том, как злые разработчики игр (...и не только мобильных) пытаются манипулировать вашим сознанием и использовать различные уловки, чтобы забр... |
| Oct 17, 2022 | Полезные ссылки, статьи, сервисы и материалы для разработчика игр | Думаю, что из заголовка итак понятно содержимое статьи, но для понимания добавлю еще небольшую расшифровку… В подборке вы найдете 148 различных материала - много статей, ссылок на полезные сервисы, каналы в телеграмме, книги, курсы, бенчмар... |
| Jun 22, 2022 | Нужно больше золота: как игровые компании майнят прибыль с геймеров | $110K каждый сезон за полную комплектацию: добро пожаловать в ад Diablo Immortal
Один из активистов нашего профсоюза как-то затрагивал тему, почему важно понимать, как зарабатывает твоя компания. Важно, потому что и сотрудники, и клиенты ко... |
| Sep 19, 2021 | Key differences for licensing mobile IP in the U.S., Japan, and China | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Games using licensed ... |
| Sep 19, 2021 | Key differences for licensing mobile IP in the U.S., Japan, and China | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Games using licensed IP are a steady presence in the top-grossing ranks of iOS games. Finding the correct IP for your genre and market ... |
| Oct 21, 2020 | Кто выиграет, а кто проиграет после прекращения поддержки IDFA | Надвигающееся прекращение поддержки IDFA уже серьезно повлияло на экосистему мобильной рекламы, и эти отголоски еще долго будут ощущаться после самой отмены.
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Но боль от прекращения поддержки IDFA распределяет... |
| May 21, 2020 | Facebook Plans Office Reopenings; Lowe’s Marketing Investments Pay Off | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Back To Work
Facebook has a plan for reopening offices in July. The company will have a 25% occupancy limit, bring people back in shifts and require temperature c... |
| May 7, 2020 | GameRefinery: How developers have changed mobile games in the pandemic | Mobile game developers have increased free gifts, added more playable content, launched charitable campaigns, and adapted location-based titles during the pandemic, according to a new report from GameRefinery.
The mobile game insight and an... |
| May 7, 2020 | GameRefinery: How developers have changed mobile games in the pandemic | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile game developers have increased free gifts, added more playable content, launched charitable campaigns, and adapted location-base... |
| Mar 31, 2020 | GameRefinery: Revenues and competition are heating up in mobile RPGs | GameRefinery has released a snapshot report of the mobile role-playing game (RPG) genre for the first quarter of 2020. And the evaluation of 200 features in 2,000 games shows how the competition is increasing and revenues growing in the gen... |
| Mar 31, 2020 | GameRefinery: Revenues and competition are heating up in mobile RPGs | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GameRefinery has released a snapshot report of the mobile role-playing game (RPG) genre for the first quarter of 2020. And the evaluati... |
| Jan 30, 2020 | Top tech startup news for today, Thursday, January 30, 2020: Facebook, Neighbor.com, GameRefinery, SoCi, Aquant | Good morning! Below are the top tech startups news for today, Thursday, January 30, 2020.
Facebook lost more than $50 billion in market value after reporting a 51% rise in expenses compared with its total in 2018. What’s a $50 billion loss... |
| Jan 30, 2020 | GameRefinery acquires Reflection.io, a U.K. startup that provides market insight for app developers | GameRefinery, a mobile game insight and analytics startup, today announced it has acquired another market insight platform, Reflection.io. The terms of the deal were not disclosed. As part of the acquisition agreement, Reflection.io’s capab... |
| Oct 23, 2019 | 3 problems studios face when developing games for famous IPs | Branding is a powerful thing. Back in 1976, Sega’s The Fonz arcade game was the first-ever licensed game. And ever since, games based on licenses have been some of the biggest hits — and also some of the biggest flops. For every GoldenEye, ... |
| Oct 23, 2019 | 3 problems studios face when developing games for famous IPs | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Branding is a powerful thing. Back in 1976, Sega’s The Fonz arcade game was the first-ever licensed game. And ever since, games based o... |
| Apr 7, 2019 | How Garena’s Free Fire competes with Fortnite and PUBG Mobile | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile apps are a difficult business to succeed in. The competition in mobile gaming is even tougher. Where can you grow your game? Whe... |
| Apr 7, 2019 | How Garena’s Free Fire competes with Fortnite and PUBG Mobile | Mobile apps are a difficult business to succeed in. The competition in mobile gaming is even tougher. Where can you grow your game? Where can you even just be competitive? If you look toward emerging markets and nail it, the payoff is huge,... |
| 7 подсказок, как создать и улучшить Battle Pass в вашей игре | 51% игр в ТОП 100 игр по гроссингу в США внедрили Battle Pass и данная фича продолжает набирать популярность (по данным сервиса GameRefinery). В данной статье я хотела бы рассказать о подсказках, которые вы можете использовать при создании ... |