Friend2Friend has been engaging fans with brands on social since 2007. The Friend2Friend Social Engagement Platform provides social media tools and software that enable brand marketers to increase engagement between fans and brands on LinkedIn and Facebook. Our team came together in 2007 because we believed in the potential of social to engage brands with fans, and get brands into the conversation between friends and colleagues. We’re an international team of social media experts, developers, designers and coders. LinkedIn: http://www.linkedin.com/company/friend2friend Facebook: http://www.facebook.com/friend2friend Twitter: http://www.twitter.com/f2f_tweets
Location: United States, California, Los Angeles
Employees: 11-50
Founded date: 2007
Mentions in press and media 7
| Date | Title | Description |
| 29.03.2013 | Which brands are scoring a social slam-dunk with March Madness? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Roger Katz is chief executive officer of Friend2F... |
| 29.03.2013 | Which brands are scoring a social slam-dunk with March Madness? | Roger Katz is chief executive officer of Friend2Friend, which powers social engagement for brands. With the cost of an ad spot during the final NCAA March Madness game running at $1.5M, getting maximum value and reach from marketing spend i... |
| 11.04.2012 | Facebook And Instagram Represent An Important Shift In Social Marketing Strategy | “It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google ar... |
| 11.03.2012 | Social Super Tuesday — How the 2012 Candidates Stacked Up On Facebook | Editor’s note: Roger Katz is CEO and co-founder of social media engagement company Friend2Friend. His career includes management and consulting roles at companies such as Photobucket, Agilent, Brocade, Quantum, Bell Labs and Pacific Communi... |
| 03.02.2012 | What the Super Bowl and marketers can learn from socially savvy sports fans | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. While sports fans eagerly await who will win the 2012 Super Bowl and look forward to diving into chips and a Frito Pie or two, marketer... |
| 03.02.2012 | What the Super Bowl and marketers can learn from socially savvy sports fans | While sports fans eagerly await who will win the 2012 Super Bowl and look forward to diving into chips and a Frito Pie or two, marketers are eager to see who the winners (and losers) are on the social media front. Clearly big brands want to... |
| 27.07.2007 | Trusted Opinion provides friends’ recommendations — but watch for spam | If you’re skeptical of Amazon’s customer reviews and find that Netflix’s recommendations are never quite right, you might check out Trusted Opinion. The Palo-Alto, Calif, company believes that your friends’ recommendations on things such as... |