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Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.
Mentions in press and media 12
| Date | Title | Description |
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| Aug 11, 2026 | Baby products company Frida is expanding into kids’ personal care | Baby products company Frida is launching a category of personal care items for kids, including body wash, deodorant, electric flossers and more, the company told CNBC exclusively. The launch is in partnership with Walmart, a decision CEO Ch... |
| Jul 30, 2026 | Fridababy Founder Kaisa Levine Shares the 'Word of Mom' Playbook Behind a $30 Million Bootstrapped Brand | Kaisa Levine built her company on "word of mom," marketing through trusted relationships Levine grew the baby-care company into a national brand with no advertising budget. She shares her methods with other "mompreneurs"... |
| Sep 20, 2025 | Club nation: Why Costco, Sam’s Club and BJ’s are opening new stores and gaining members | Costco, Sam’s Club and BJ’s are all opening new locations, as more and younger U.S. consumers sign up for warehouse club memberships. High inflation “brought the club channel more and more into focus,” said Bobby Griffin, a consumer analyst... |
| Feb 24, 2025 | Women Who Lead: The 2025 CNBC Changemakers and Their Impact | The landscape of business is changing. Women are stepping into the spotlight, breaking barriers, and redefining success. The 2025 CNBC Changemakers list showcases fifty remarkable women who are not just leaders but pioneers. They are shapin... |
| Feb 24, 2025 | CNBC Changemakers: How we chose the 2025 list of women business leaders | Tune in all day for coverage of the 2025 CNBC Changemakers The second annual CNBC Changemakers list features a group of fifty women leaders in business, breaking down barriers, committed to meaningful change, and inspiring teams and custome... |
| Feb 24, 2025 | From Google DeepMind to Skims and Reddit, Paris Hilton to Naomi Watts, Changemakers have a new model for success | Tune in all day for coverage of the 2025 CNBC Changemakers The second annual CNBC Changemakers list of women transforming business and philanthropy recognizes leaders whose accomplishments span many fields and innovations. Companies on the ... |
| Jun 18, 2024 | Inside Out 2: A Box Office Sensation | In a world where sequels often fail to live up to the success of their predecessors, Inside Out 2 has defied the odds and emerged as a box office sensation. The highly anticipated animated film, directed by Kelsey Mann, has taken the global... |
| Jun 13, 2024 | Movies | ‘Inside Out 2’ review: Old emotions make new frenemies in excellent sequel | Riley’s still a good kid when “Inside Out 2” begins, which is a source of pride for Joy, Sadness, Anger, Disgust and Fear, voiced, respectively, by returnees Amy Poehler, Phyllis Smith and Lewis Black and newcomers Liza Lapira and Tony Hale... |
| Jan 13, 2023 | I'm the founder of Frida and a mom of 4. The company was built around the pain points I experienced during early motherhood, the postpartum period, and pregnancy loss. | Parenting I'm the founder of Frida and a mom of 4. The company was built around the pain points I experienced during early motherhood, the postpartum period, and pregnancy loss. Essay by Kelly Burch 2023-01-13T11:20:00Z Share icon An curved... |
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FAQ about Frida
What has the press written about Frida?
Parsers VC has collected 12 articles mentioning Frida, among them “Baby products company Frida is expanding into kids’ personal care” (Aug 11, 2026) and “Fridababy Founder Kaisa Levine Shares the 'Word of Mom' Playbook Behind a $30 Million Bootstrapped Brand” (Jul 30, 2026).
Is Frida still active?
Yes, Frida is active; its latest activity on Parsers VC dates from Aug 11, 2026.