Frictionless

Serial entrepreneur Christiane Lemieux, with Duff McDonald, describes the new rules of entrepreneurship and business, arguing that visionary startups leverage the concept of “frictionless” to beat their competitors. Based on interviews with dozens of startup founders, experts, and scholars on entrepreneurship, Frictionless provides a wide-ranging education on how to launch companies that will thrive in the world of frictionless commerce—made possible by new technologies, a new mind-set, and new demands from millennial consumers. Working with bestselling author and journalist Duff McDonald, Lemieux shares her own story of lessons learned and failures absorbed while she was at the helm of DwellStudio (which was acquired by Wayfair) and of her latest venture, The Inside. Some of the founders profiled—from well-known companies such as Instant Pot, Bonobos, Hims, and Halo Top to upstarts Billie, Dame Products, and Convene—offer lessons on reducing friction through business models, improved customer experience, or revolutionizing operations to create frictionless organizations. Frictionless outlines the groundwork necessary for getting a business up and running and explains how companies make and market products and services while meeting the expectations of customers and employees today. It is the essential handbook for creating tomorrow’s mind-set and competitive advantage.