FreeWheel, A Comcast Company
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FreeWheel, A Comcast Company

https://www.freewheel.com/
Last activity: 17.06.2026
Active
Categories: AdTechBusinessDataIndustryManagementServiceTechnologyTelevisionTVVideo
FreeWheel, a Comcast Company, is the industry’s most complete advertising management solution. Purpose built for the New TV ecosystem, we enable our collective client base across all key industry segments to manage and monetize their premium video inventory in the brand safe ways they require.

Our leading technology, unmatched service and guidance, and collaborative advocacy power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System, and Viacom in the U.S., and MTG, Sky, Canal + and Channel 4 in Europe.

Our offerings work in synchronized tandem to meet every aspect of our clients’ business needs across all screens, data sets, and monetization channels, while providing the full safety, compliance, and control the New TV ecosystem demands.

With offices in New York, San Francisco, London, Paris, Beijing, and across the globe, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
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Mentions
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Location: United States, New York
Employees: 201-500
Phone: +1 212-913-9222
Founded date: 2007

Investors 2

Mentions in press and media 26

DateTitleDescription
17.06.2026Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign PerformanceClaritas and Comcast Advertising have announced a strategic partnership that integrates Claritas' audience data, identity graph, and measurement capabilities into Comcast Advertising's Outcomes+ platform. CINCINNATI, June 17, 2026 /PRNewswi...
28.10.2025Aqfer Expands Executive Team to Accelerate Momentum Across Enterprise Data and AI ActivationXander Kotsatos Named Chief Revenue Officer; John Lee Joins Board of Directors NEW YORK, Oct. 28, 2025 /PRNewswire-PRWeb/ -- Aqfer, the company that unifies, analyzes and activates customer data within your cloud, enabling faster insights, ...
23.10.2025TriCoast Media Extends Programming-First Adtech Model With Launch of Dark Matter Film FestivalThe unique approach bridges the gap between programming and programmatic to build a more efficient CTV supply chain CULVER CITY, Calif., Oct. 23, 2025 /PRNewswire-PRWeb/ -- TriCoast Media, a programming-led CTV adtech company, today announc...
16.09.2025Katy Loria Joins GumGum as Global Chief Revenue OfficerKaty Loria New Hire Graphic Former FreeWheel CRO to Lead Global Revenue Strategy, Strengthen Client Partnerships and Accelerate Global Advertising Innovation SANTA MONICA, Calif., Sept. 16, 2025 /PRNewswire-PRWeb/ -- GumGum, the leading con...
18.06.2025The New Era of TV Advertising: A Game Changer for Small BusinessesIn a bold move that could reshape the landscape of television advertising, Sky, Channel 4, ITV, and Comcast have announced the launch of a unified ad marketplace. This initiative aims to simplify the advertising process for small and medium...
17.06.2025Sky, Channel 4 and ITV launch first unified ad marketplaceIn a landmark move set to shift UK TV advertising, Sky, Channel 4, ITV, and Comcast have announced their intent to launch a premium self-service video advertising marketplace. For the first time, small and medium sized businesses, or SMEs, ...
22.05.2025Flat Ads Showcases at MAU Vegas 2025: Advancing Programmatic Advertising InnovationsLAS VEGAS, May 22, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together top-tier industry leaders, ad tech experts an...
30.04.2025FreeWheel Launches Tools to Simplify Streaming Ads for BrandsToday FreeWheel, a global technology platform built for the streaming advertising industry, introduced new capabilities to its industry leading software that strengthen the connection between buyers and sellers to improve the entire ad-supp...
17.04.2025Madhive Expands Leadership to Boost Clients, Local Media SuiteMadhive, the only unified operating system for local media, announced the appointment of industry veterans Michael Kim as Chief Product Officer (CPO) and Laura Colona as Chief of Staff. The announcement comes as the company is rapidly expan...
06.03.2025FreeWheel’s Strata, VideoAmp boost attribution with integrationFreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutio...
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