Foundational

Foundational is a group of former startup founders that coach product & technology strategy to early-stage teams to keep them laser-focused on traction milestones.

Everyone knows that most startups fail, but what’s surprising is that 70% of seed-funded companies do not go on to raise a subsequent round. The infamous “Series A Crunch” is a consequence of rushing to market without having established sufficient product fit.

Our mission is to provide a path to venture capital through product traction. Foundational helps companies dramatically increase their likelihood of success by focusing on product experience before baking unproven assumptions into expensive tech infrastructure and marketing campaigns.