Startups
ForwardLine was founded in 2003 by a team of entrepreneurs and finance professionals committed to providing small business owners an alternative financing solution. A nationwide supplier of financing to small businesses, ForwardLine uses technology and non-traditional credit algorithms to finance 98% of U.S. businesses that banks consider too small and too risky for a business loan.
Determined to help small business grow, ForwardLine forever changed the small business lending landscape by inventing a viable alternative to traditional lending institutions—one that would provide simple, honest, attainable financing. This new financing model was based on a business’ credit card sales, rather than its assets, and is now widely known as a merchant loan and merchant cash advance. Today, we’re proud to say that ForwardLine has given thousands of small businesses across the country the freedom to grow.
Determined to help small business grow, ForwardLine forever changed the small business lending landscape by inventing a viable alternative to traditional lending institutions—one that would provide simple, honest, attainable financing. This new financing model was based on a business’ credit card sales, rather than its assets, and is now widely known as a merchant loan and merchant cash advance. Today, we’re proud to say that ForwardLine has given thousands of small businesses across the country the freedom to grow.
Overview
Location
United States, California, Santa Monica
Employees
51-200
Phone
+1 818-657-5800
Total raised
$20M
Founded date
2003
Investors 1
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Funding Rounds 1
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Mentions in press and media 4
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| Oct 4, 2019 | Small-Business Lender Company ForwardLine Financial Raises $20 Million In Funding | Small-business loan company ForwardLine Financial announced that it raised $20 million in growth capital from Five Oceans Capital and Marsico Enterprises ForwardLine Financial — a leading direct lender of small-business loans backed by Chic... |
| Sep 26, 2019 | ForwardLine Financial Closes $20M Funding Round | ForwardLine Financial, a Woodland Hills, CA-based direct lender of small-business loans, raised $20m in growth capital. Five Oceans Capital and Marsico Enterprises were the backers. The additional capital will be used to support the company... |
| Sep 27, 2018 | Fund raises $200 million to lend cash to startup employees whose liquidity is locked up in equity | Troy Capital Group has closed its $200 million fund to provide loans to startup employees whose liquidity is locked up in company stock. The fund, backed by the multi-billion-dollar private equity giant Oaktree Capital, is the latest invest... |
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FAQ about ForwardLine
When was ForwardLine founded?
ForwardLine was founded in 2003.
How much funding has ForwardLine raised?
ForwardLine has raised $20M in total across 1 funding round.
What has the press written about ForwardLine?
Parsers VC has collected 4 articles mentioning ForwardLine, among them “Small-Business Lender Company ForwardLine Financial Raises $20 Million In Funding” (Oct 4, 2019) and “ForwardLine Financial Closes $20M Funding Round” (Sep 26, 2019).
Is ForwardLine still active?
Yes, ForwardLine is active; its latest activity on Parsers VC dates from Jan 4, 2021.