We help companies optimize sales compensation. Our platform is trusted by innovators like OpenTable, Stryker, and IntelePeer, and we handle more than $1 Billion in annual managed commissions. We're in rapid growth mode with a team of 75 that will expand to over 100 by the end of 2021. Our HQ is in Toronto and we have distributed teams across the United States. For more info visit www.forma.ai.
Location: Canada, Ontario, Toronto
Employees: 51-200
Total raised: $55M
Founded date: 2016
Investors 5
| Date | Name | Website |
| - | Panache Ve... | panache.vc |
| - | Xfund | xfund.com |
| - | Crosslink ... | crosslinkc... |
| - | ACME Capit... | acme.vc |
| - | Golden Ven... | golden.ven... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 18.05.2022 | Series B | $45M | - |
| 11.03.2021 | Series A | $10M | - |
Mentions in press and media 10
| Date | Title | Description |
| 19.05.2022 | Why Google’s hybrid work experiment is a case study for all companies on return-to-office policy | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. If you’re up for a challenge, try orchestrating a hybrid work system for tens of thousands of emp... |
| 18.05.2022 | Forma.ai secures $45M Series B | Toronto-based Forma.ai has raised $45 million in a round led by Acme Capital. The company's platform helps organizations optimize their sales compensation management processes. View round |
| 18.05.2022 | Forma.ai Closes USD$45M Series B Financing | Forma.ai, a Toronto, Canada-based provider of a Sales Performance Management solution, raised USD$45M in Series B funding. The round was led by ACME Capital, with participation from Crosslink Capital, Golden Ventures, Uncork Capital, Xfund ... |
| 17.05.2022 | Forma AI poised to grow AI-supported sales compensation management platform | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Could AI help motivate sales teams with creative ... |
| 17.05.2022 | Forma.ai Closes USD$45 Million Series B Financing to Accelerate Revolutionary AI-Supported Sales Performance Management Platform | Forma.ai, the Sales Performance Management solution (SPM) that is revolutionizing how sales compensation is designed, managed and optimized, announced it has raised USD$45 million in Series B funding. The round is led by ACME Capital, along... |
| 12.03.2021 | Forma.ai Raises $10 Million to Bring Sales Performance Intelligence and System-Wide Automation to Stagnant Industry | Crosslink Capital leads the Series A round, as Forma.ai attracts a rapidly expanding enterprise customer base with its breakthrough, cloud-powered solution Forma.ai, the company transforming sales performance with science, announced that it... |
| 11.03.2021 | Forma.ai Raises $10M in Series A Funding | Forma.ai, a Toronto, Canada-based data science powered sales performance company, raised $10m in Series A funding. The round was led by Crosslink Capital with participation from Golden Ventures, Panache Ventures, Uncork Capital, and Xfund. ... |
| 11.03.2021 | Forma.ai Raises $10 Million to Bring Sales Performance Intelligence and System-Wide Automation to Stagnant Industry | TORONTO--(BUSINESS WIRE)--Mar 11, 2021-- Forma.ai, the company transforming sales performance with science, today announced that it has raised $10 million in Series A funding led by Crosslink Capital and supported by Golden Ventures, Pana... |
| 11.03.2021 | Forma.ai Raises $10 Million to Bring Sales Performance Intelligence and System-Wide Automation to Stagnant Industry | Forma.ai, the company transforming sales performance with science, today announced that it has raised $10 million in Series A funding led by Crosslink Capital and supported by Golden Ventures, Panache Ventures, Uncork Capital, and Xfund. W... |
| 11.03.2021 | Today in funding: Ratesdotca, Damon Motorcycles, Forma.ai, Vegano Foods, Dispension, GenXys, DeFi Ventures | Seven Canadian tech companies, Ratesdotca, Damon Motorcycles, Forma.ai, Vegano Foods, Dispension, GenXys, and DeFi Ventures have recently secured financing to fuel their growth. Here’s the latest on who raised money, how much, from whom, an... |