Footprints AI

Footprints AI is one of the most advanced Retail Media platforms worldwide. It uniquely uses customer behavioral data from physical stores to power profits and growth for existing Retail Media Networks or to help retailers launch their Omnichannel Retail Media Network in 3 months instead of 3 years. Our Retail Media platform uses in-store customer intention data to predict and influence physical retail sales more profitably. Our data & AI technology understands, predicts, and influences the complete path to purchase of customers in the physical retail environment. This is done through indoor positioning, predictive models, and omnichannel targeting. The result is that brands can target media audiences based on their predicted physical shopping behavior and different stages of their purchasing journey.