| Date | Title | Description |
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| Oct 6, 2026 | Floify names mortgage technology leader Bryan Traeger as general manager | PRESS RELEASE: Floify names mortgage technology leader Bryan Traeger as general managerNew GM plans to sharpen AI-driven borrower experience and help lenders lower their cost to originate
Source: Floify | Tue, 06 Oct 2026, 07:00:17 EDT |
| Sep 29, 2026 | Technology Credit Union selects Floify to enhance its digital mortgage lending experience | PRESS RELEASE: Technology Credit Union selects Floify to enhance its digital mortgage lending experiencePartnership pairs Floify with MeridianLink to deliver a more transparent, digital-first loan process for members
Source: Floify | Tue, 2... |
| Aug 4, 2026 | Floify Head of Customer Experience Sol Klein named to HousingWire’s 2026 Insiders list | PRESS RELEASE:Floify Head of Customer Experience Sol Klein named to HousingWire’s 2026 Insiders listRecognition highlights Klein's leadership in transforming Floify's client experience function into a proactive advocacy organization
Source:... |
| Jun 2, 2026 | Floify’s Courtney Dodd named a 2026 HW Marketing Leader | PRESS RELEASE: Floify’s Courtney Dodd named a 2026 HW Marketing LeaderRecognition highlights revenue-driven approach that generated 68% of total pipeline in 2025
Source: Floify | Tue, 02 Jun 2026, 07:05:31 EDT |
| Mar 10, 2026 | Floify launches Dynamic Apps 2.0, enabling lenders to create fully customizable loan applications | PRESS RELEASE: Floify launches Dynamic Apps 2.0, enabling lenders to create fully customizable loan applicationsNew capability allows mortgage teams to tailor borrower applications by loan purpose while embedded AI automates data capture an... |
| Feb 17, 2026 | OCCU selects Floify to support scalable, member-centric lending | PRESS RELEASE: OCCU selects Floify to support scalable, member-centric lendingAI-enabled point-of-sale platform to streamline the lending experience from application to funded loan
Source: Floify | Tue, 17 Feb 2026, 07:00:12 EST |
| Feb 3, 2026 | Floify named to HousingWire’s 2026 Mortgage Tech100 list for AI-powered point-of-sale innovation | PRESS RELEASE: Floify named to HousingWire’s 2026 Mortgage Tech100 list for AI-powered point-of-sale innovationThe Tech100 honors technology organizations transforming efficiency, accuracy and borrower experience across housing finance
Sour... |
| Jan 13, 2026 | Vesta integrates with Floify to streamline borrower intake | This integration ensures cleaner data at the start of the process, stronger automation throughout the workflow, and a smoother borrower journey from application through closing.”
— Monica Raciti, Head of Partnerships at VestaSAN FRANCISCO, ... |
| Nov 3, 2025 | Floify’s Head of Customer Experience and Operations Sol Klein named a 2025 HousingWire Tech Trendsetter | PRESS RELEASE: Floify’s Head of Customer Experience and Operations Sol Klein named a 2025 HousingWire Tech TrendsetterKlein honored for transforming the mortgage application process with AI-driven innovation that improves lender efficiency ... |
| Oct 14, 2025 | Floify launches Dynamic AI: embedded intelligence that elevates the mortgage POS experience | PRESS RELEASE: Floify launches Dynamic AI: embedded intelligence that elevates the mortgage POS experienceLive demo scheduled during MBA Annual's Hub Stage Tech Showcase, Monday, Oct. 20, at approximately 3:25 p.m.
Source: Floify | Tue, 14 ... |
| Oct 7, 2025 | Floify’s head of marketing Courtney Dodd named to MBA’s Associate Advisory Council | PRESS RELEASE: Floify’s head of marketing Courtney Dodd named to MBA’s Associate Advisory CouncilAppointment highlights Floify's growing influence in fintech innovation and mortgage industry leadership
Source: Floify | Tue, 07 Oct 2025, 07:... |
| Sep 23, 2025 | Genisys Credit Union partners with Floify to enhance the member mortgage experience | PRESS RELEASE: Genisys Credit Union partners with Floify to enhance the member mortgage experienceTop 75 credit union selects Floify's flexible platform to streamline workflows and expand digital lending capabilities
Source: Floify | Tue, 2... |
| Aug 13, 2025 | Floify named NMP Originator Choice winner for 2025 | PRESS RELEASE: Floify named NMP Originator Choice winner for 2025The NMP Originator Choice awards are a way for mortgage professionals to recognize and celebrate the best companies in the business
Source: Floify | Wed, 13 Aug 2025, 07:00:22... |
| Jul 9, 2025 | Floify’s head of product Sydney Barber receives 2025 Mortgage Star Award | PRESS RELEASE: Floify’s head of product Sydney Barber receives 2025 Mortgage Star AwardMortgage Women Magazine's annual award program celebrates strong and inspiring women within the mortgage sector
Source: Floify | Wed, 09 Jul 2025, 07:00:... |
| Jul 8, 2025 | Floify receives inaugural Game Changer award from PROGRESS in Lending | PRESS RELEASE: Floify receives inaugural Game Changer award from PROGRESS in LendingDynamic Apps cited for transforming the borrower experience and lender agility
Source: Floify | Tue, 08 Jul 2025, 07:00:28 EDT |
| Jun 25, 2025 | Floify’s Sofia Rossato named to Inman’s Best of Finance list for 2025 | PRESS RELEASE: Floify’s Sofia Rossato named to Inman’s Best of Finance list for 2025Now in its third year, the Best in Finance award recognizes individuals for their measurable impact on the residential lending industry
Source: Floify | Wed... |
| Apr 1, 2025 | Floify’s Maggie Zielinski Swanson named to HousingWire’s 2025 Rising Stars list | PRESS RELEASE: Floify’s Maggie Zielinski Swanson named to HousingWire’s 2025 Rising Stars listHousingWire's Rising Stars award recognizes emerging industry leaders who have demonstrated rapid career growth and an ability to lead - all befor... |
| Mar 6, 2025 | Floify taps Sol Klein as head of client experience and business operations | PRESS RELEASE: Floify taps Sol Klein as head of client experience and business operations
Source: Floify | Thu, 06 Mar 2025, 06:00:51 EST |
| Mar 4, 2025 | Floify launches tool to streamline mortgage applications, support compliance | Floify has introduced Dynamic Apps, a new feature that allows mortgage lenders to customize loan applications based on loan type. The no-code tool aims to simplify the application process for borrowers while ensuring regulatory compliance a... |
| Jan 6, 2025 | Mortgage industry podcast The Big Picture with Rich Swerbinsky and Rob Chrisman welcomes Floify President Sofia Rossato as January 9 guest | PRESS RELEASE: Mortgage industry podcast The Big Picture with Rich Swerbinsky and Rob Chrisman welcomes Floify President Sofia Rossato as January 9 guest
Source: The Big Picture Mortgage Podcast | Mon, 06 Jan 2025, 18:00:11 EST |
| Jan 3, 2025 | Jason Mapes, Floify’s head of sales, named a PROGRESS in Lending Thought Leader | PRESS RELEASE: Jason Mapes, Floify’s head of sales, named a PROGRESS in Lending Thought Leader
Source: Floify | Fri, 03 Jan 2025, 06:00:03 EST |
| Oct 10, 2024 | Floify launches Floify Verify, a native verification of income and employment service | PRESS RELEASE: Floify launches Floify Verify, a native verification of income and employment servicePowered by Argyle, Floify Verify saves mortgage lenders time and money while providing access to GSE representations and warranties relief
S... |
| Aug 5, 2024 | Floify's Cutting-Edge Mortgage Automation Helps Credit Unions Meet 2024 Demands | Floify logo
Mortgage automation involves using technology to streamline the entire loan process, from application to closing. Here are some insights from Floify. BOULDER, COLORADO, UNITED STATES, August 5, 2024 /EINPresswire.com/ -- As 2024... |
| Jul 1, 2024 | Floify’s President and General Manager Sofia Rossato named to 2024 HousingWire Women of Influence and Inman Best in Finance lists | PRESS RELEASE: Floify’s President and General Manager Sofia Rossato named to 2024 HousingWire Women of Influence and Inman Best in Finance listsRossato's creativity and leadership catch the eye of industry editors as she continues to lead F... |
| Jun 3, 2024 |
Congratulations to the 2024 Marketing Leaders | HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. This year’s winners have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a ... |
| May 10, 2024 | Courtney Dodd, Floify’s head of marketing, named a PROGRESS in Lending Sales, Marketing and PR Trailblazer | PRESS RELEASE: Courtney Dodd, Floify’s head of marketing, named a PROGRESS in Lending Sales, Marketing and PR Trailblazer
Source: Floify | Fri, 10 May 2024, 07:00:42 EDT |
| Apr 24, 2024 | Sydney Barber, Floify’s head of product, named to HousingWire’s 2024 Rising Stars List | PRESS RELEASE: Sydney Barber, Floify’s head of product, named to HousingWire’s 2024 Rising Stars List
Source: Floify | Wed, 24 Apr 2024, 13:05:11 EDT |
| Apr 18, 2024 |
Floify integrates with verifications platform Truv | Digital mortgage automation solutions provider Floify is partnering with Truv, a consumer-permissioned data platform, the company announced on Wednesday. The integration allows mortgage lenders to verify income and employment seamlessly as ... |
| Apr 1, 2024 | Floify’s Sofia Rossato named as advisor to the Broker Action Coalition board of directors | PRESS RELEASE: Floify’s Sofia Rossato named as advisor to the Broker Action Coalition board of directors
Source: Floify | Mon, 01 Apr 2024, 07:00:57 EDT |
| Mar 11, 2024 |
Floify’s new platform aims to provide flexible pricing for mortgage lenders | Digital mortgage automation solution provider Floify launched a mortgage point-of-sale (POS) platform for lenders.
Configured to give independent mortgage banks, federally insured banks and credit unions the needed tools at an accessible pr... |
| Feb 27, 2024 |
What top-performing LOs’ priorities say about the borrower retention problem | After slowing to a 30-year low in 2023, the gears of housing finance are re-engaging. But before diving back in headfirst, it would be worthwhile for lenders to think through what the last two years of scarcity reveal about the normal worki... |
| Feb 1, 2024 |
Announcing the 2024 Tech100 Mortgage Winners! | The Tech100 Mortgage award celebrates the most innovative and impactful organizations in housing. More than just an acknowledgment; the Tech100 award is a testament to the transformative impact these companies have made, propelling the mort... |
| Nov 9, 2022 | Proptech On The Rise As Residential And Commercial Real Estate Investors Look To Battle Inflationary Pressures And Rising Interest Rates, Reveals Hampleton Partners | 55 M&A deals globally target Proptech firms in the first half of 2022
London, UK – 9 November 2022. The Proptech M&A Market Report from Hampleton Partners, the international M&A and corporate finance advisory firm for technology... |
| Sep 14, 2022 | NAMB Announces Partnership with Floify | WASHINGTON (PRWEB) September 14, 2022
The National Association of Mortgage Brokers (NAMB) is pleased to announce a technology partnership with Floify, a subsidiary of Porch Group, Inc. ("Porch Group”) (NASDAQ: PRCH). NAMB welcomes Floi... |
| Aug 19, 2022 | PropTech Breakthrough winners announced | PropTech Breakthrough, an independent market intelligence organization focused on real estate and property technology companies, yesterday announced its second annual PropTech Breakthrough Awards, highlighting some of the most influential a... |
| Dec 7, 2021 | Floify Announces Integration with Freddie Mac Loan Product Advisor (LPA) | BOULDER, Colo. (PRWEB) December 07, 2021
Floify, the mortgage industry's leading point-of-sale solution and subsidiary of Porch Group, Inc. ("Porch") (NASDAQ: PRCH), today announced the integration of Freddie Mac Loan Product Advi... |
| Oct 26, 2021 | HousingWire Annual Demo: Floify | Floify Point of Sale
Floify is a point of sale system that helps mortgage professionals create a reproducible model for success, loan after loan. From application through clear to close, our system creates efficiencies that help producing a... |
| Aug 10, 2021 | Floify Launches New Mortgage Origination Platform for Wholesale Lenders | BOULDER, Colo. (PRWEB) August 10, 2021
Floify, the leading provider of digital mortgage lending technology, announced today it has released Floify TPO, the company’s new automated loan submission platform that directly supports wholesale le... |
| Jul 20, 2021 | Floify Joins Forces with LoanBeam to Provide Additional Loan Automation Solutions to Mortgage Professionals | BOULDER, Colo. (PRWEB) July 20, 2021
Floify, the mortgage industry’s leading point-of-sale solution, announced today it has integrated with LoanBeam, the verification technology that automates the complex and time-consuming process of incom... |
| Mar 4, 2021 | Floify Among HousingWire’s Tech100 Most Innovative Technology Companies for Fifth Consecutive Year | BOULDER, Colo. (PRWEB) March 04, 2021
Floify, developer of the mortgage industry’s leading digital mortgage automation technology, announced today it has been listed on HousingWire’s 2021 Tech100, which recognizes the 100 most innovative te... |
| Feb 17, 2021 | Floify Releases Native E-Signature Solution for Disclosure Desk | BOULDER, Colo. (PRWEB) February 17, 2021
Floify, the leading provider of digital loan origination technology, announced today it has released a major update to Floify E-Sign, the company’s popular native e-signature solution, to include sup... |
| Dec 8, 2020 | Floify Announces Integration with Black Knight’s Optimal Blue Scenario Pricing API | BOULDER, Colo. (PRWEB) December 08, 2020
Floify, the leading provider of digital mortgage technology, announced today it has released a new integration with Black Knight’s Optimal Blue Scenario Pricing API. This highly anticipated addition ... |
| Dec 1, 2020 | Floify Announces Native E-Signature Solution | BOULDER, Colo. (PRWEB) December 01, 2020
Floify, the leading provider of digital loan origination technology, announced today it has released Floify E-Sign, the company’s native e-signature solution. This highly anticipated addition to the ... |
| Sep 3, 2020 | Mortgage Tech Demo Day: Floify | Floify Digital Mortgage Point-of-Sale
Floify is a digital mortgage point-of-sale that combines the power of an intuitive communications and document management portal with dozens of automations and productivity integrations to deliver a sec... |
| Apr 29, 2020 | The mortgage industry is hiring | *** Last updated May 20, 2020 ***
If your company is hiring and not included here, please visit the HousingWire Community Facebook group and add your open roles in the comments section of “The Mortgage Industry is Hiring” post.
The housing ... |
| Mar 2, 2020 | 2020 HW Tech100 Mortgage winner: Floify | Floify is a digital mortgage point-of-sale solution that combines the power of an intuitive communications and document management portal with dozens of automations and productivity integrations to deliver a secure, flexible, and affordable... |
| Jun 25, 2018 | Monday Morning Cup of Coffee: The end of conservatorship, HUD failings and stadium drama | Monday Morning Cup of Coffee takes a look at news across the HousingWire weekend desk, with more coverage to come on bigger issues.
Last Thursday, news broke that the Trump administration has unveiled plans for a massive overhaul of the fed... |
| Apr 2, 2018 | 2018 HW Tech100 Winner: Floify
Floify | Floify
Lending, Real Estate
Floify’s platform was designed to use the most secure methods of document collection, verification and cloud-based technology. With the company’s unlimited storage capabilities, mortgage professionals are able to... |
| Sep 1, 2017 | Floify SaaS platform refines the mortgage processing workflow | #div-oas-ad-article1, #div-oas-ad-article2, #div-oas-ad-article3 {display: none;}
MORTGAGE TECH PRODUCT SHOWCASE
For decades, mortgage professionals and borrowers alike have endured the pains and frustrations of the typical home-buying expe... |
| Mar 1, 2017 | 2017 HW Tech100 Winner: Floify
Floify | Floify
LENDING, REAL ESTATE
Launched in 2012, Floify has grown to more than 90,000 registered users, has a 98% annual customer renewal rate, and releases a new feature or update on average of every two weeks.
More than 2 million loan docume... |
| Announcing the 2026 TECH100 Mortgage Winners | The Tech100 Mortgage Award recognizes the most innovative and influential organizations shaping the future of mortgage lending. Tech100 highlights companies delivering technology that meaningfully improves how mortgages are originated, proc... |
| Floify | Floify’s mortgage origination technology — which includes the original Floify POS, the company’s newly-released Floify TPO and Floify+ platforms for third-party originators and brokers — were originally developed to solve countless workflow... |
| Floify | Floify is a digital mortgage point-of-sale solution that combines the power of an intuitive communications and document management portal with dozens of automations and productivity integrations to deliver a secure, flexible and affordable ... |
