Founded in 2019, Fiture is disrupting the $46bn+ China fitness industry, from aiming to create a home-gym experience to provide users with tailor-made personal trainer experience via a digital mirror, which is significantly more convenient, personalized, and fun compared with offline fitness centers. Fiture’s first AI mirror is focusing on fitness services most valued by Chinese consumers: personal trainer and group classes. The objective is to provide ultimate user experience through integration of hardware, software, content, and service to consumer group most capable of paying for fitness services in China. By leveraging mirror reflection plus AI technology, Fiture is able to create a positive user experience to connect additional users to create network effect, leading to virtual social world or gaming scenarios naturally as the next step, like group workouts in virtual world.
Location: China, Sichuan, Wuhou District