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FirstHome IQ is the housing industry's 501(c)(3) nonprofit, closing the homeownership education gap through research, education, and advocacy.
Mentions in press and media 9
| Date | Title | Description |
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| Oct 5, 2026 | Financial anxiety, uncertainty shapes Gen Z, millennial homebuying decisions | National MI and FirstHome IQ have released a new report examining how Gen Z and millennials relate to money — and how these attitudes may influence their willingness to begin the homebuying process. The study, “How You’re Built to Buy: A Ne... |
| Dec 19, 2025 | A turning point for the mortgage industry: Inside the industry effort to build trust with the next generation | In 2020, I began tracking a steady decline in consumer trust in the mortgage industry. Five years later, that decline has reached a clear low point. Only 20 percent of Millennials and Gen Z say they trust mortgage professionals to help them... |
| Dec 11, 2025 | FirstHome IQ highlights financial literacy gaps among young homebuyers | FirstHome IQ says that millennials and Generation Z face significant gaps in financial knowledge and trust as they approach homebuying age, according to the group’s newly released 2025 Impact Report. The report outlines widespread uncertain... |
| Dec 2, 2025 | Stop marketing like it’s 2008: You’re invisible | Mortgage marketing is stuck in 2008. Not because the tactics are old. We have webinars instead of lunch-and-learns, sponsored posts instead of postcards. The problem isn’t outdated tools. It’s the mindset, the fact that most of us never rea... |
| Sep 9, 2025 | The next generation of homebuyers is ‘overloaded’ and confused | A new report from FirstHome IQ found that while younger generations express confidence in managing their finances, most still lack core financial literacy skills. The 2025 NextGen Financial Literacy Report, released on Monday, is based on a... |
| Jul 15, 2025 | Down Payment Resource announces strategic partnership with FirstHome IQ to expand access to homebuyer assistance programs | PRESS RELEASE: Down Payment Resource announces strategic partnership with FirstHome IQ to expand access to homebuyer assistance programs Source: Down Payment Resource | Tue, 15 Jul 2025, 07:00:21 EDT |
| Sep 27, 2023 | FirstHomeIQ launches Ambassador program | FirstHome IQ, a new nonprofit founded by industry leaders Kristin Messerli, Dave Savage and Todd Bookspan, launched its Ambassador Program today to end the financial literacy crisis in the U.S. Through the program, mortgage and real estate ... |
| Apr 18, 2023 | Inside voices: Understanding Gen Z and personal finance | Introducing Inside Voices with Kristin Messerli, a new interview video series hosting by Messerli, who’s research on NextGen homebuyers helps to inform tomorrow’s generation. She is also author of NextGen Homebuyer Research and a speaker an... |
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FAQ about FirstHome IQ
What has the press written about FirstHome IQ?
Parsers VC has collected 9 articles mentioning FirstHome IQ, among them “Financial anxiety, uncertainty shapes Gen Z, millennial homebuying decisions” (Oct 5, 2026) and “A turning point for the mortgage industry: Inside the industry effort to build trust with the next generation” (Dec 19, 2025).
Is FirstHome IQ still active?
Yes, FirstHome IQ is active; its latest activity on Parsers VC dates from Oct 12, 2026.