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| Jul 10, 2017 | Fiksu: iOS marketing costs fell 7% in May but Android rose 28% | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
iOS marketing costs fell 7 percent from the previous month in May, but May marketing costs rose 28 percent on Android as the platforms ... |
| May 1, 2017 | iOS user acquisition costs soar in March, while Android costs dip | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile user acquisition costs on iOS rose 46 percent in March from the previous month, according to mobile marketing firm Fiksu DSP. Bu... |
| Mar 30, 2017 | Android app user acquisition costs dipped 43% in February | Mobile user acquisition costs on Android took a 43 percent dip in February, according a report from mobile marketing firm Fiksu DSP.
Specifically, costs per purchaser fell 43 percent, resulting in the best value for performance seen in more... |
| Mar 30, 2017 | Android app user acquisition costs dipped 43% in February | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile user acquisition costs on Android took a 43 percent dip in February, according a report from mobile marketing firm Fiksu DSP.
Sp... |
| Mar 13, 2017 | New iPad models being tested around Cupertino, logs show | Several new iPad models have been spotted being tested in Cupertino and nearby locations, according to mobile marketing firm Fiksu — potentially confirming earlier rumors of a planned iPad refresh arriving this spring. According to reports,... |
| Feb 28, 2017 | January saw more installs but less loyalty for mobile apps and games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Smartphone users were more willing to download new apps in January than they have in a year, according to a report by mobile marketing ... |
| Feb 2, 2017 | Replicating the success of your favorite apps | In today’s digital age, many entrepreneurs spend a lot of their time thinking about how they can develop a startup that becomes the next great tech innovation story. If the measure of success is to be mentioned in the same breath as Netflix... |
| Jan 30, 2017 | User acquisition costs drop in December — a pleasant surprise for iOS and Android publishers | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The cost of acquiring a new mobile game or app users fell in November and December, according to mobile marketing firm Fiksu DSP.
The D... |
| Jan 30, 2017 | User acquisition costs drop in December — a pleasant surprise for iOS and Android publishers | The cost of acquiring a new mobile game or app users fell in November and December, according to mobile marketing firm Fiksu DSP.
The December index published today confirmed the trend, which gave marketers a rare respite in the ever-increa... |
| Jan 26, 2017 | Rethink your rewarded ad strategy | App developers and publishers have always been challenged to find ways to keep users engaged within their apps while maximizing revenue earned per user. How to keep users coming back to the app? How to figure out that secret to stickiness? ... |
| Jan 26, 2017 | Rethink your rewarded ad strategy | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
App developers and publishers have always been challenged to find ways to keep users engaged within their apps while maximizing revenue... |
| Oct 10, 2016 | iOS 10 hits majority of devices | Apple’s newest mobile operating system, iOS 10, has seen faster adoption than any other OS version, according to data released by mobile marketing firm Fiksu. Currently, iOS 10 is installed on 66.7 percent of active devices its data shows, ... |
| Oct 10, 2016 | iOS 10 is already Apple’s fastest growing mobile OS in history | iOS 10 by all accounts appears to be Apple’s most popular and fastest growing mobile OS to date. Nearly four weeks since its release, iOS 10 adoption already stands at 66.7%. By way of comparison, iOS 9 and iOS 8 adoption checked in at 61.6... |
| Oct 10, 2016 | Apple's iOS Adoption Rate Rockets to 67% in Under a Month
Categories
Search | On the first of October Patently Apple reported that Apple's iOS-10 adoption rate had hit 55% in the U.S. in just Weeks. An update today shows the adoption rate has climbed to 67% or more than two-thirds.Then again, that's based on Fiksu's ... |
| Oct 10, 2016 | Two-Thirds Of iDevices Now Running iOS 10 | Rachel Ranosa, Tech Times 10 October 2016, 04:10 pm
While iOS 10 initially fell behind previous OS versions in terms of adoption rate, the new iteration of Apple's mobile software is now installed on two-thirds of iPhones and iPads, based o... |
| Oct 7, 2016 | Mobile advertisers are spreading their ad budgets to Android | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Mobile advertisers are spending more money on And... |
| Oct 7, 2016 | Mobile advertisers are spreading their ad budgets to Android | Mobile advertisers are spending more money on Android, according to September data on mobile ad spending from a report by mobile marketing firm Fiksu DSP.
Apple’s iOS remains the more competitive platform for mobile ads, but advertisers are... |
| Aug 6, 2016 | Demystifying the booming mobile advertising market | Eric Stein Contributor
Eric Stein is the chief revenue officer of Branch.io.
We’re on the verge of another digital revolution. I’ve seen it before, when I was at DoubleClick in 1997, and I’m seeing it now as mobile begins to take over the h... |
| Jul 28, 2016 | Why CPI doesn’t work for ASO | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
In the world of mobile user acquisition, organic installs are extremely important. They not only help keep the eCPI (effective cost per... |
| Jul 17, 2016 | Apps put on notice as new study suggests teens love chatbots | The growing popularity of messaging platforms, paired with rapid advances in A.I., is driving a new era of meaningful interaction with chabots. Just as browsers like Chrome and Firefox provide access to every web page, messaging platforms h... |
| Jun 11, 2016 | M&A roundup - week ending 6/11/16 | Monster acquired Jobr; Nokia plans to buy Gainspeed; DocPlanner merged with Doctoralia
Job search website Monster acquired mobile job recruitment app Jobr. No financial terms of the deal were disclosed.
Jobr has been working with Monster fo... |
| Jun 4, 2016 | M&A roundup - week ending 6/4/16 | Salesforce bought Demandware for $2.8B; Vista acquired Marketo for $1.8B; Snapchat purchased Seene
Salesforce acquired Demandware, a provider of enterprise cloud commerce solutions. The deal is worth approximately $2.8 billion, valuing Dema... |
| Jun 3, 2016 | Boston Tech Watch: Stumbling Startups, China VC, Acquisitions & More | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
This week in Boston tech, we’re tracking the latest sign of a tech slowdown, an acquisition of a faltering mobile marketing startup, a Chinese firm investing in a Boston artif... |
| Jun 2, 2016 | Mobile marketing tech company Fiksu acquired by asset management firm Noosphere | Mobile marketing technology company Fiksu has been acquired by Noosphere, a global asset management firm that strives to “transform high-potential companies into definitive market leaders.” Terms of the deal were not disclosed.
Founded out ... |
| Jun 2, 2016 | Mobile marketing tech company Fiksu acquired by asset management firm Noosphere | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile marketing technology company Fiksu has been acquired by Noosphere, a global asset management firm that strives to “transform hig... |
| May 26, 2016 | Cost of acquiring app users drops in April as the spring lull hits mobile | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The cost of acquiring loyal mobile app users fell in April as the frenzied competition among app publishers subsided in the spring.
Fik... |
| Jan 28, 2016 | User acquisition costs hit all-time highs in December | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The costs of acquiring new users for mobile apps reached an all-time high in December as well-heeled companies scrambled for mobile mar... |
| Jan 28, 2016 | User acquisition costs hit all-time highs in December | The costs of acquiring new users for mobile apps reached an all-time high in December as well-heeled companies scrambled for mobile market share over the holidays, according to a report by mobile marketing firm Fiksu.
The Fiksu Index publis... |
| Jan 28, 2016 | Balderton-Backed In-App Ad Platform Tapdaq Bags $6.5M Series A | London based in-app ad platform Tapdaq, which provides indie and mid-sized app developers with an option for driving app installs by selective cross-promotion of other devs’ apps, has announced a $6.5 million Series A round, with investment... |
| Dec 10, 2015 | Four Fault Lines That Are Reshaping The Audio Landscape | Parviz Parvizi Contributor
Parviz Parvizi is a co-founder of Clammr, a social audio discovery app and platform that features 24-second audio highlights and previews.
More posts by this contributor
The Future Of Podcasting
David Silverman Co... |
| Nov 24, 2015 | iOS downloads soar 23% higher in October for popular apps even as advertising costs rise | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Sales of the iPhone 6S drove a spike in popular free iOS daily downloads in October, with consumers installing a total of 7.9 million p... |
| Nov 13, 2015 | CMO Roundtable: Turning one-time app installs into loyal users (webinar) | According to Fiksu, the price paid for luring consumers to your mobile app is high — between $3 and $4 (or $15 to $20 if you’re in some hot markets) — but the cost is even greater if users don’t become loyal, engaged customers. That’s what ... |
| Nov 13, 2015 | Apple’s App Store Gets A Smarter Search Engine | A number of mobile app developers and industry observers recently noticed a significant change in the way the Apple App Store’s search algorithms are returning results. Developers say that, following a series of shifts that took place begin... |
| Nov 13, 2015 | CMO Roundtable: Turning one-time app installs into loyal users (webinar) | The tools they use may be leading-edge but when it comes to engaging mobile app users, Playboy and GameStop adhere to advice our grandmas might have given: Listen to your customers.
According to Fiksu, the price paid for luring consumers to... |
| Nov 2, 2015 | CMO roundtable: Mobile user engagement is the new user acquisition (webinar) | Join us for this live webinar on Thursday, November 5th at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
Since Apple’s app store first opened seven years ago, app publishers have been keenly focused on new installs. That made sen... |
| Oct 29, 2015 | Mobile user acquisition costs climb and download volumes drop in September | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
User acquisition costs for mobile games and apps rose again in September, according to mobile marketing firm Fiksu. That means that lif... |
| Sep 30, 2015 | User acquisition costs go up, up, and away in August | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
User acquisition costs are on the rise again — as we recently predicted — this time cracking a significant milestone in the month of Au... |
| Sep 23, 2015 | Is iOS 9 adoption REALLY 50 percent? | As has become the norm after a new iOS launch, Apple has been keen to crow about the high adoption rate for iOS 9. The company recently claimed that in just three days, more than half of iPhones, iPads and iPod touches had iOS 9 installed. ... |
| Sep 14, 2015 | Now you can donate to charity just by downloading apps | Apps want you to download them, and they’re willing to pay up to advertisers get more users. According to data marketing company Fiksu, the average cost per install for app developers is $1.43 for iOS and $2.73 for Android.
CauseTap takes t... |
| Sep 10, 2015 | Here’s how the new Apple TV platform could redefine apps, ads, and mobile | It’s not TV. It’s a new app platform.
Following yesterday’s announcement from Apple that it is making its TV a full-fledged app platform, we checked in with companies who make their living through apps and their ads to see how — or if — it ... |
| Sep 10, 2015 | Here’s how the new Apple TV platform could redefine apps, ads, and mobile | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
It’s not TV. It’s a new app platform.
Following yesterday’s announcement from Apple that it is making its TV a full-fledged app platfor... |
| Sep 3, 2015 | Mobile marketer Fiksu enhances its targeting toolset with personas, device IDs | Mobile marketing platform Fiksu is today expanding how it targets audiences with the release of a new version of its Mobile Audience Platform.
It adds a greater emphasis on targeting by mobile device IDs, plus a new set of 250 different use... |
| Sep 3, 2015 | Mobile marketer Fiksu enhances its targeting toolset with personas, device IDs | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Mobile marketing platform Fiksu is today expandin... |
| Sep 2, 2015 | Top 3 challenges for mobile marketers | While mobile users have quickly taken to mobile technology and adopted it into their lifestyles — so much to the extent where many of us can’t do anything without it — marketers aren’t quite there yet. There are many challenges for mobile m... |
| Aug 27, 2015 | Mobile ad costs rise as marketers pay more to target the right audiences | The cost per install (CPI) for acquiring mobile users rose in July, showing that marketers are willing to pay more to get ads in front of the right audiences.
Fiksu, a mobile-marketing firm in Boston, reported that its data for July also sh... |
| Aug 27, 2015 | Mobile ad costs rise as marketers pay more to target the right audiences | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The cost per install (CPI) for acquiring mobile users rose in July, showing that marketers are willing to pay more to get ads in front ... |
| Aug 12, 2015 | Apple Could Release iPhone 6s And iPhone 6s Plus Based On Data Logs: No iPhone 6c? | Alexandra Burlacu, Tech Times 12 August 2015, 08:08 am
The next-generation iPhones will make their debut soon enough and more evidence is now coming to light, but an iPhone 6c may not be in the cards.
Apple typically launches new iPhones in... |
| Jul 24, 2015 | Apple Adjusts Its App Store Algorithm, Impacting Some iPad Developers | To keep the playing field level and fair for all app developers, Apple on occasion changes the way its App Store ranking algorithm works, the fallout of which can impact developers’ standings in the App Store charts, which ultimately can im... |
| Jul 20, 2015 | The Best Shot At Success For Indie Developers: Go Work For “The Man” | Yes, there’s an app for that. But even if there is, you definitely shouldn’t write it. Not if you’re an indie developer, anyway. (Or you enjoy poverty.)
While it’s easy to point to successful mobile apps, for small, independent app makers, ... |
| Jun 23, 2015 | Without More Data, Your Mobile Strategy Is Toast | We’re in love with apps.
Recent figures from Web application design and development company Go-Globe reveal that we now spend 89% of our mobile time in apps, and we’re spending 21% more time in them now than last year. In fact, apps are so ... |
| May 5, 2015 | Fiksu’s New Service Lets Developers Track Apple Watch Apps | There are already over 3,500 Apple Watch apps available on the market, but it’s unclear which ones will stick around for the long haul and which will be discarded as the novelty wears off. Today, mobile app marketing firm Fiksu is introduci... |
| Apr 30, 2015 | It costs more than $3 to acquire a mobile user now, Fiksu finds | Securing an app downloaded from a user is no longer the end game.
The cost of acquiring users for games and apps is up a notable 10 percent from last month and a scary 113 percent from last year, putting the number at $3.09. These figures f... |
| Apr 30, 2015 | It costs more than $3 to acquire a mobile user now, Fiksu finds | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Securing an app downloaded from a user is no longer the end game.
The cost of acquiring users for games and apps is up a notable 10 per... |
| Mar 31, 2015 | App downloads are slightly down from January — but user acquisition is way up from last year | These days, even the down months are technically up.
The Fiksu App Store Competitive Index tracks the average daily download volume of the top 200 free iOS apps, and it shows a whopping 9.7 million daily downloads for February, which is 6 p... |
| Mar 31, 2015 | App downloads are slightly down from January — but user acquisition is way up from last year | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
These days, even the down months are technically up.
The Fiksu App Store Competitive Index tracks the average daily download volume of ... |
| Mar 31, 2015 | The future of mobile game-player acquisition: Play before you download | Mobile app owner or product marketer? Big Viking Games CEO Albert Lai will be speaking at VB’s Mobile Developer Roadshow on Wednesday in Toronto, where we’ll be sharing the latest trends and case studies in mobile app acquisition and moneti... |
| Feb 26, 2015 | App downloads jump again as January sets a new record | Updated 9:35 a.m. to reflect that download numbers are daily averages, not a monthly total.
The top free iOS apps got more than 10.3 million taps a day last month — a new record.
People downloaded the top 200 free apps for iOS 60 percent mo... |
| Feb 26, 2015 | App downloads jump again as January sets a new record | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Updated 9:35 a.m. to reflect that download numbers are daily averages, not a monthly total.
The top free iOS apps got more than 10.3 mi... |
| Feb 6, 2015 | The Super Bowl’s biggest winner? It’s mobile | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Lost among the numerous post-Super Bowl commercial recaps was any serious mention of mobile’s presence. Of the 60-odd commercials that ... |
| Jan 30, 2015 | Fiksu Makes Move to Expand in Mobile Marketing | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
For the past few years Fiksu has been one of Boston’s fastest growing startups by helping mobile app and game developers stand out and get downloaded. Now Fiksu is getting mor... |
| Jan 28, 2015 | Facebook’s external advertising network has more than reach — it has customer loyalty | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Facebook’s Audience Network, its mobile ad networ... |
| Jan 28, 2015 | Facebook’s external advertising network has more than reach — it has customer loyalty | Facebook’s Audience Network, its mobile ad network, has been a big success in generating customer loyalty, according to a new study.
Facebook unveiled Audience Network last April and launched it widely in October, calling the tool “a new wa... |
| Jan 26, 2015 | App downloads soared in December — but so did marketing costs | App downloads set a new record for the third consecutive month in December, but the cost of acquiring loyal users also rose 20 percent from a year ago, according to data collected by mobile marketing tech firm Fiksu.
The results show that p... |
| Jan 26, 2015 | App downloads soared in December — but so did marketing costs | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
App downloads set a new record for the third consecutive month in December, but the cost of acquiring loyal users also rose 20 percent ... |
| Jan 15, 2015 | Fiksu Finds More Evidence Of iOS 9 Testing Underway | This afternoon, mobile app marketing platform Fiksu unveiled new data indicating that iOS 9, the next version of Apple’s mobile operating system, is now being publicly tested. According to the company’s research, Fiksu says it has now seen ... |
| Dec 30, 2014 | Fiksu: Volume of app downloads skyrocketed in November | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile just keeps getting bigger.
The Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of th... |
| Dec 30, 2014 | Fiksu: Volume of app downloads skyrocketed in November | Mobile just keeps getting bigger.
The Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free apps in the iOS app store (it does not track paid apps), recorded 8.1 million downloads in... |
| Dec 30, 2014 | Mobile App Download Volumes Hit Record High In November | Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mobile marketers Fiksu. The firm says its “... |
| Dec 10, 2014 | Apple dashboard says iOS 8 now runs on about two-thirds of devices | reader comments 57 with 43 posters participating
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Further ReadingThere’s more than one reason why iOS 8’s growth has stalled
According to Apple's App Store Distribution dash... |
| Nov 24, 2014 | iPhone 6 drives huge downloads in October, but marketing costs finally fall slightly | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
App and game makers got some welcome relief in October, according to marketing technology firm Fiksu. The company’s research showed tha... |
| Nov 24, 2014 | iPhone 6 drives huge downloads in October, but marketing costs finally fall slightly | App and game makers got some welcome relief in October, according to marketing technology firm Fiksu. The company’s research showed that the launch of the iPhone 6 and iOS 8 drove record download volumes for the most popular apps. On top of... |
| Nov 24, 2014 | Apple’s iPhone 6 Sales Drive App Downloads Sky-High In October | Apple has likely handily broken sales records with the iPhone 6 and 6 Plus, and new app download numbers from app marketing firm Fiksu give us even more reason to believe that’s true. Fiksu’s October App Store Competitive Index found that a... |
| Nov 24, 2014 | iOS App Downloads Hit Record High, 42% Jump in One Month | Quinten Plummer, Tech Times 24 November 2014, 06:11 pm
Thanks to the high adoption rate of the iPhone 6 series, Apple's App store was very busy in October with approximately 7.8 million downloads each day, according to research firm Fiksu.
... |
| Nov 13, 2014 | Retargeting is ‘where the puck is going’ in mobile advertising | SAN FRANCISCO — Mobile marketers are spending a lot more time these days thinking about retargeting mobile users with mobile ads. The goal is to get people who have already downloaded their app to come back and use it regularly.
Traditional... |
| Nov 13, 2014 | Retargeting is ‘where the puck is going’ in mobile advertising | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
SAN FRANCISCO — Mobile marketers are spending a lot more time these days thinking about retargeting mobile users with mobile ads. The g... |
| Oct 27, 2014 | The rising cost of acquiring mobile-app users is hitting devs like a hurricane | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Every fall, the cost of acquiring mobile-app users rises like the wind. After a summer lull, this phenomenon happened again in Septembe... |
| Oct 27, 2014 | Following iPhone 6 And 6 Plus Launches, App Marketing Costs Hit An All-Time High | The successful launches of the iPhone 6 and iPhone 6 Plus, along with the release of Apple’s new mobile operating system iOS 8 have impacted the marketing costs associated with gathering downloads for mobile applications, and retaining regu... |
| Oct 27, 2014 | The rising cost of acquiring mobile-app users is hitting devs like a hurricane | Every fall, the cost of acquiring mobile-app users rises like the wind. After a summer lull, this phenomenon happened again in September. The cost rose 34 percent from a year ago according to data collected by mobile-marketing firm Fiksu. T... |
| Oct 24, 2014 | Funding roundup - week ending 10/24/14 | Moov, Tipalti, Magic Leap, Cazena, Telcare, Xplenty, Flint Mobile, STAQ, Bitnet, Boostable, KnowRe
Seed stage
La Belle Assiette, a French marketplace for private chefs, raised $1.7 million (€1.3 million) from Nicolas Brusson, Thibaud Elzièr... |
| Oct 22, 2014 | Mobile commerce is the next wave of mobile advertising | This sponsored post is produced by TrialPay.
CPI is currently the dominant ad format in mobile. App developers continue to spend to acquire users, even as CPI costs have continued to rise. Fisku’s Indexes have reported an annual increase of... |
| Oct 21, 2014 | Funding Daily: Today’s tech funding stories, from augmented reality to health-tech | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Here’s a list of today’s biggest funding stories,... |
| Oct 21, 2014 | Mobile Marketing Company Fiksu Takes On $10M In Debt Funding From Silicon Valley Bank | Mobile marketing and ad tech company Fiksu announced this morning $10 million in debt funding from Silicon Valley Bank, after a year which saw it hiring 100 new employees, bringing its total headcount to 300, and seeing revenues of over $10... |
| Oct 21, 2014 | Fiksu secures $10M in debt funding to expand its mobile ad tech business | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile app ad tech company Fiksu has lined up $10 million in debut funding from Silicon Valley Bank to continue a global expansion and ... |
| Oct 21, 2014 | Fiksu secures $10M in debt funding to expand its mobile ad tech business | Mobile app ad tech company Fiksu has lined up $10 million in debut funding from Silicon Valley Bank to continue a global expansion and ongoing development for its “programmatic mobile demand platform.”
Above: Micah Adler, CEO of Fiksu
Image... |
| Oct 21, 2014 | Funding Daily: Today’s tech funding stories, from augmented reality to health-tech | Here’s a list of today’s biggest funding stories, updated as the day unfolds. Tip us here if you have a deal to share. Stealth startup Magic Leap raises $542M in Google-led funding round
Magic Leap, which calls itself “a developer of novel ... |
| Oct 21, 2014 | Fiksu Secures $10M in Mezzanine Debt Funding | Fiksu, a Boston, Mass.-based data-driven mobile ad tech company, secured $10m in mezzanine debt funding.
Silicon Valley Bank provided the funds.
The company plans to use the proceeds to continue to support further global expansion and ongoi... |
| Oct 9, 2014 | There’s more than one reason why iOS 8’s growth has stalled | Enlarge
Apple reader comments 184 with 125 posters participating, including story author
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Further ReadingiOS 8, thoroughly reviewedIf you follow Apple news closely, at some ... |
| Oct 8, 2014 | Candy Crush Saga, not PS4 or Xbox One, dominates ads on the airwaves | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
If you watched television last month, you probably felt like you couldn’t escape commercials for publisher Activision’s sci-fi shooter,... |
| Sep 14, 2014 | Retargeting and iOS 8: Thriving in a time of change | The upcoming release of iOS 8 means huge volumes of consumer discovery and experimentation with apps. But just as consumers discover new apps, they leave behind many others – and for app marketers, those losses can often offset or even outw... |
| Sep 14, 2014 | Retargeting and iOS 8: Thriving in a time of change | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The upcoming release of iOS 8 means huge volumes of consumer discovery and experimentation with apps. But just as consumers discover ne... |
| Sep 8, 2014 | Dudley Square's High-Tech Accelerator Wins a $50K Grant to Help Cover Operating Costs | Dudley Square-based high-tech accelerator Smarter in the City has been named one of the 50 accelerators to receive a $50,000 cash prize from the U.S. Small Business Administration.
More than 800 applications poured in for the SBA's Growth A... |
| Aug 27, 2014 | The cost of acquiring mobile app users ebbs in July, but it's still outrageously high | The cost of getting a loyal mobile user fell 9 percent in July compared to the previous month, but that’s only a little bit of a breather for mobile app developers and publishers, according to a report by mobile marketing firm Fiksu.
The co... |
| Aug 27, 2014 | The cost of acquiring mobile app users ebbs in July, but it's still outrageously high | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The cost of getting a loyal mobile user fell 9 percent in July compared to the previous month, but that’s only a little bit of a breath... |
| Aug 1, 2014 | Mobile user acquisition is still a hard slog. Listen to what the experts say about it. | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
User acquisition is a sexy topic. I know because I moderated a panel discussion on the topic at the Casual Connect conference last week... |
| Aug 1, 2014 | Mobile user acquisition is still a hard slog. Listen to what the experts say about it. | User acquisition is a sexy topic. I know because I moderated a panel discussion on the topic at the Casual Connect conference last week in San Francisco. We had a standing room-only crowd listening to the experts that we rounded up to talk ... |
| Jun 27, 2014 | App marketing cost inflation keeps getting worse | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Inflation is no fun. Especially when costs are rising more than what you can charge for something. That’s the problem facing app develo... |
| Jun 27, 2014 | App marketing cost inflation keeps getting worse | Inflation is no fun. Especially when costs are rising more than what you can charge for something. That’s the problem facing app developers, based on the latest report by mobile marketing firm Fiksu.
During May, marketing costs rose 17 perc... |
| Jun 20, 2014 | Amazon Courts Fire Phone Developers With $15,000 In “Amazon Coins” | When Microsoft needed to convince developers to build mobile apps for its Windows Phone 8 platform, it took a familiar path: it offered them money to do so. Amazon, however, is going a different route – at least, for now. Instead of outrigh... |
| May 30, 2014 | Mobile app developers get whipsawed by rising marketing costs in April | Oh, the agony of mobile marketing costs. App marketing costs rose in April as mobile app developers poured more money into acquiring new users on mobile devices, according to a report by mobile marketing firm Fiksu.
That will lead to more f... |
