Faraday is a cloud software provider delivering better customer acquisition to the home improvement industry. Faraday’s software-as-a-service (SaaS) application improves its users’ customer acquisition metrics by revealing the best strategies for winning new business.
The application helps users generate targeting hypotheses, facilitates multi-channel outreach through a network of vendors, and tracks results to highlight the best-performing approaches. Also included is a predictive analytics engine that identifies customers most likely to convert. Faraday’s current customers come from the residential solar and energy efficiency industries, where the cost of acquiring a customer is 5–8 times higher than for other home improvements.
Location: United States, Vermont, Burlington
Total raised: $2.88M
Investors 4
| Date | Name | Website |
| - | FreshTrack... | freshtrack... |
| - | LaunchCapi... | launchcapi... |
| - | Intercap | intercap.c... |
| 23.02.2022 | ARB | arbcinc.co... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 02.05.2018 | - | $2M | - |
| 20.03.2014 | Series A | $880K | - |
Mentions in press and media 4
| Date | Title | Description |
| 14.08.2018 | 5 Burlington Startups to Watch | This is the second story in our “Inno on the Road: Burlington” series, which is running several stories on Burlington (and Vermont) startups the week of August 13, 2018. Given Vermont's reputation for snow sports and miles of mountains, one... |
| 02.05.2018 | B2C AI startup Faraday raises more than $2 million in new funding, adds industry experts to its team | Artificial Intelligence (AI) platform provider Faraday announced today it has secured more than $2 million in new funding, and added top talent to its team of leading data scientists and business software experts. The latest round of fundin... |
| 20.03.2014 | Faraday Closes $880K Series A Financing | Faraday, a Middlebury, Vermont-based cloud software provider for customer acquisition in the home improvement industry, closed an $880k Series A financing. The round was led by FreshTracks Capital, with participation from renewable energy s... |
| 09.10.2013 | SXSW Eco 2013 Award Winners |