Faraday is a cloud software provider delivering better customer acquisition to the home improvement industry. Faraday’s software-as-a-service (SaaS) application improves its users’ customer acquisition metrics by revealing the best strategies for winning new business.
The application helps users generate targeting hypotheses, facilitates multi-channel outreach through a network of vendors, and tracks results to highlight the best-performing approaches. Also included is a predictive analytics engine that identifies customers most likely to convert. Faraday’s current customers come from the residential solar and energy efficiency industries, where the cost of acquiring a customer is 5–8 times higher than for other home improvements.
Location: United States, Vermont, Burlington
Member count: 11-50
Total raised: $2.88M
Founded date: 2012
Investors 4
Date | Name | Website |
- | FreshTrack... | freshtrack... |
- | LaunchCapi... | launchcapi... |
- | Intercap | intercap.c... |
23.02.2022 | ARB | arbcinc.co... |
Funding Rounds 2
Date | Series | Amount | Investors | Deal News |
02.05.2018 | - | $2M | - | techstartu... |
20.03.2014 | Series A | $880K | - | finsmes.co... |
Mentions in press and media 4
Date | Title | Description | Source |
14.08.2018 | 5 Burlington Startups to Watch | This is the second story in our “Inno on the Road: Burlington” series, which is running several stor... | bizjournal... |
02.05.2018 | B2C AI startup Faraday raises more than $2 million in new fu... | Artificial Intelligence (AI) platform provider Faraday announced today it has secured more than $2 m... | techstartu... |
20.03.2014 | Faraday Closes $880K Series A Financing | Faraday, a Middlebury, Vermont-based cloud software provider for customer acquisition in the home im... | finsmes.co... |
09.10.2013 | SXSW Eco 2013 Award Winners | This year, SXSW Eco also featured a number of panels and sessions focused on startups. On Tues... | siliconhil... |