| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Sep 27, 2015 | Poles rule social media advertising world | Poland is one of the first countries to introduce Instagram ads – not without a reason.
Facebook has been expanding its global presence. Brands, agencies and marketers are using Facebook in ways that can switch up creative depending on the... |
| Mar 25, 2014 | Facebook Adds New Capabilities To Lookalike Audiences | Facebook announced some new targeting capabilities for its Lookalike Audiences option.
Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demo... |
| Oct 19, 2013 | Google and Facebook's advertising feud comes to an end | Google clients will now be able to buy retargeted ads on Facebook's ad exchange
(Updated to reflect comment from Facebook)
Facebook and Google are rivals in multiple ways. Not only are they both social networks, though Google+ has neve... |
| Oct 9, 2013 | Facebook spruces up Page Insights with new features | Metrics are broken down and simplified, introduces scorecards for positive and negative feedback
Facebook has one one billion users, but that means nothing if it can't keep the brands and advertisers that promote content on the site ha... |
| Oct 8, 2013 | Facebook overhauls, and simplifies, its ad tools | Now businesses choose an "objective" and Facebook will choose the right ad for them
Back in June, Facebook made a promise: that it would simplify its ad product offering. That meant getting rid of redundant services and letting th... |
| Jun 26, 2013 | Facebook Updates Its Ad Manager Reports With More Customizable, Real-Time Data | Facebook’s effort to simplify its ad products continues: Today it’s announcing an update to Ad Manager Reports, a product whose name pretty much explains what it does — helps advertisers track and manage their campaigns on Facebook.
The goa... |
| Jun 19, 2013 | Facebook Rolls Out Updates To Page Insights | Facebook announced today that it is inviting more Pages to provide feedback on recent updates it has made to Page Insights.
“These updates, aimed at helping marketers/Page admins better develop content and reach people on Facebook, improve ... |
| Jun 19, 2013 | Facebook explodes PTAT, giving page owners more data — and marketers clues about news feed visibility | Facebook page owners have long yearned for more insight than PTAT — Facebook’s people talking about this metric — offers. Starting today, they’re getting their wish.
Facebook announced today that the statistics and numbers that make up PTAT... |
| Jun 19, 2013 | Facebook Redesigns Page Insights To Give Businesses Clearer, More Actionable Data | Facebook is announcing some changes to Page Insights, the analytics tool for monitoring the performance of your Facebook Pages. Product Marketing Manager Galyn Burke told me that this is the first time the Page Insights interface has been u... |
| Jun 19, 2013 | Facebook explodes PTAT, giving page owners more data — and marketers clues about news feed visibility | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Facebook page owners have long yearned for more i... |
| Apr 25, 2013 | Hate Facebook Ads? Nanigans Says Numbers Don’t Lie | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
As a garden-variety user, you might hate the increasing number of advertisements popping up on your Facebook feed. You may complain about them, perhaps quite loudly—even thoug... |
| Apr 23, 2013 | Facebook Challenges Yelp With Mobile Pages Redesign Featuring Actions, Local Biz Details, And Ratings | People go to Yelp for reviews, but also for phone numbers, addresses, and hours. Facebook wants that traffic, so today it rolled out a global redesign of mobile Pages that features details about local businesses, star ratings, and buttons t... |
| Apr 10, 2013 | Facebook Launches Partner Categories, 500+ Generic Profiles To Target Ads Better, With Data From Datalogix, Epsilon, Acxiom | Facebook today is taking another step ahead in its ad targeting strategy, which serves users advertising based on their location and online purchasing and browsing histories. The social network is launching partner categories: some 500 “uni... |
| Apr 10, 2013 | Facebook now lets ads target you based on what you do outside Facebook | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Watch out, Google.
While Facebook has always been... |
| Apr 10, 2013 | Facebook now lets ads target you based on what you do outside Facebook | Watch out, Google.
While Facebook has always been great at providing specific demographics to advertisers, it has struggled with helping advertisers target demand: the people most likely to be in the market for their product. That’s been Go... |
| Apr 10, 2013 | Facebook Expands Advertising Options With New 'Partner Categories' | April 10, 2013 2 min read
For businesses that use Facebook as an advertising tool, the social networking giant has a new feature that might make targeting specific customers even easier.
Facebook has released "Partner Categories,"... |
| Mar 27, 2013 | Developers Can Now Target Facebook Mobile App Ads To Wi-Fi Users And To Specific OS Versions | Facebook just announced some improvements to the mobile app install ads that it launched last fall, allowing app developers to target their ads with more nuance.
These ads run in Facebook’s news feed, and when clicked on, they open the down... |
| Mar 26, 2013 | Facebook Expands FBX Retargeted Ads, Based On Your Online Browsing, From Sidebar To News Feed | Last year Facebook tested out and then launched Facebook Exchange ads in its right-hand column, a way for advertisers to market themselves to users based on those users’ online browsing habits, using a cookie-based real-time bidding platfor... |
| Feb 27, 2013 | Facebook’s new ‘custom audiences’ tools for advertisers package its product better (that’s you) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Today Facebook announced an expansion of its cust... |
| Feb 27, 2013 | Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers | Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is now allowing advertisers to target hashed lists of existing and potential customers, and categories like role-... |
| Feb 27, 2013 | Facebook’s new ‘custom audiences’ tools for advertisers package its product better (that’s you) | Today Facebook announced an expansion of its custom audiences tool, which is designed to help marketers segment and advertise to specific targeted customers.
In addition to its own tools, Facebook has tapped four digital marketing companies... |
| Feb 26, 2013 | How Bad Did Analytics Bugs Fool Facebook Pages? Reach Looked Down 14% When It Wasn’t | Months of mysterious Insights bugs duped Facebook Page owners into thinking their reach was plummeting. The median Page’s analytics showed it reached 14.39 percent fewer people than it actually did, according to early data and graphs from E... |
| Feb 22, 2013 | Facebook Admits Critical Bugs Caused Page Reach To Be Misreported For Months | While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused Page Insights to be misreported, leading admins to believe their posts reached fewer people than... |
| Jan 22, 2013 | Facebook Rolls Out Ad Conversion Measurement Globally So That Marketers Know When One Of Their Ads Did The Trick | Facebook today took one more step in making its advertising more accountable for media buyers: it has now rolled out a conversion measurement system across its global footprint. Aimed at direct marketers, the optimization and conversion too... |
| Jan 15, 2013 | No New Ads With Facebook Graph Search, But Sponsored Results Aren’t Going Away | Facebook announced Graph Search today, a new social search offering, which aims to tap into your connections with friends to deliver relevant information you may be seeking. It’s in limited beta, and in very early development, as CEO Mark Z... |
| Jan 15, 2013 | With Facebook Graph Search Comes Graph Search Optimization | Facebook unveiled its much anticipated search product on Tuesday with Graph Search. This could mean big things for businesses who have pages on Facebook. In fact, Facebook has already gone out of its way to offer business owners some tips t... |
| Jan 4, 2013 | What your business needs to know about Facebook’s EdgeRank | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This is a guest post by Brian Solis
Facebook rece... |
| Dec 17, 2012 | Hands On With Facebook Nearby, A New Local Biz Discovery Feature That Challenges Yelp And Foursquare | Each month 250 million Facebook users tag posts with location. Today that data goes to work for you in a major revamp of Facebook’s Nearby feature for its iOS and Android apps. Built by Josh Williams and the Gowalla team that Facebook acqui... |
| Dec 17, 2012 | Facebook Turns Nearby Feature into an Actual Location Recommendation Tool | Facebook has just announced a huge revamp of their Nearby feature inside the mobile app that turns it from a not-too-remarkable tracker of friends’ check-ins to an actual attempt at a personalized local recommendation engine.
Now when you o... |
| Dec 17, 2012 | Josh Williams On Why Facebook Acqhired His Startup Gowalla To Put A “Nearby” Lens On 250M Geo-Posts Per Month | “A location service only gets interesting when you get to a certain scale,” and Foursquare isn’t there yet, says Josh Williams. His check-in app Gowalla wasn’t either, but it was acqhired by Facebook where a quarter-billion people tag locat... |
| Nov 29, 2012 | RadiumOne integrates with Facebook Ad Exchange | Ad Exchange will combine with RadiumOne's ShareGraph technology
Social advertising platform RadiumOne is integrating with the Facebook Exchange real time bidding system, it was announced Thursday.
Facebook Exchange allows marketers to ... |
| Nov 19, 2012 | Mark Cuban Just Wants Facebook to Admit It’s ‘A Huge Time Suck’ | “BLERG.” — Mark Cuban. (Photo: flickr.com/yoderbaum)
What must Facebook do to placate Mark Cuban? First, the Dallas Mavericks owner complained the company’s push for promoted posts was driving brands away. But now that the social network ha... |
| Nov 5, 2012 | Is Facebook “broken on purpose” to sell promoted posts? | The Dangerous Minds blog uses this image for its anti-Facebook campaign.
Dangerous Minds and Dimitri Drujchin reader comments 130 with 105 posters participating
Share this story
Share on Facebook
Share on Twitter
Share on Reddit
In recent m... |
| Oct 22, 2012 | JP Morgan's preview for Facebook's Q3 report | Analyst Doug Anmuth outlines top 10 key questions shareholders should consider
(Updated to reflect change in Q3 estimates)
Shares of Facebook rose modestly in Monday trading as shareholders prefer to stay on the sidelines ahead of the compa... |
| Oct 17, 2012 | Facebook’s New Translated And Localized Global Pages Could Lure International Marketing Dollars | Until now, a Facebook Page showed up only in the language it was created in, alienating foreign fans. Now Pages can appear translated into a visitor’s local language, which could inspire global brands to buy more Facebook ads promoting them... |
| Oct 17, 2012 | Facebook Launches Global Brand Pages | Facebook announced the launch of Global Pages for bands. The company describes this as a new structure to provide the best, localized experiences for brands’ customers.
The company has been testing the feature for months, but is now making ... |
| Oct 1, 2012 | Facebook’s Brad Smallwood Offers More Data On Ad Effectiveness, Says Datalogix Partnership Isn’t A Privacy Risk | Facebook has been doing a lot of talking in the last day or so about its recently announced partnership with Datalogix — the company published blog posts explaining both the privacy implications and summarizing the results that advertisers ... |
| Oct 1, 2012 | Facebook Will Use Datalogix Offline Purchase Records To Show Ads The Perfect Number Of Times | Show someone a Facebook ad once and they’ll forget, 100 times and they’ll be annoyed. So Facebook is going to use offline purchase data to help businesses increase ROI up to 40% by showing them the “sweetspot” of ad frequency, it announced ... |
| Oct 1, 2012 | Facebook to advertisers: clicks are meaningless and here’s the proof | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Advertisers who judge the success of their online... |
| Sep 24, 2012 | Facebook shares nosedive 9%, on negative report | Barron's prices Facebook at $15 or about 24 times projected 2013 profits
Wasn’t it just around a week or two ago that Facebook share hit a six-week high, and seemed to finally be rebounding from the lows that it experienced earlier in ... |
| Sep 21, 2012 | Facebook creates most-favored partner list for brands | A dozen companies chosen as Strategic Preferred Marketing Developers, will get special treatment
Updated to reflect comments from Social Code, AdParlor, Salesforce
Facebook has chosen 12 companies out of 300-plus from its Preferred Marketin... |
| Sep 20, 2012 | Facebook Offers Gets Global Update | Facebook offers, the program that allows businesses to promote special offers to their Facebook fans, was first mentioned as a pilot program at fMC in February. A few months later, Facebook opened it up to more small businesses.
You’re prob... |
| Sep 15, 2012 | Facebook stock closes at highest price in six weeks | Recent Zuckerberg comments, successful advertising push, have helped stock rebound
It has been a long, winding road for Facebook’s stock since it debuted in May. Things are beginning to look a little brighter, though, and the stock may yet ... |
| Sep 13, 2012 | Facebook Exchange Is Now Out Of Beta | Facebook announced that its Facebook Exchange ad exchange is now out of beta. The company announced the offering back in June.
The Facebook Exchange enables advertisers and agencies to use cookie-based targeting through Demand-Side Platform... |
| Aug 22, 2012 | Facebook Studio Edge Launched To Educate Agencies On Facebook Marketing | Facebook announced today that it is rolling out Facebook Studio Edge to agencies worldwide.
Facebook Studio Edge is a set of learning courses designed to teach you how to get more out of your Facebook marketing. The company revealed the pro... |
| Jun 19, 2012 | Facebook Unveils Studio Edge & Creative Council | Facebook has just announced two new programs that “underscore how vital the agency community is to what’s possible on Facebook.”
First up, Facebook unveiled the first-ever Facebook Creative Council, which is kicking off this week at the Can... |
| Jun 18, 2012 | Advengers Assemble! Facebook Gathers Creative Council Of Agency Execs To Advise On Product | If Facebook is going to get its share price above water, it needs the support the ad agencies. So today it announced the Creative Council — 14 agency execs that will provide advice — and Studio Edge, a suite of new marketing education tutor... |
| May 15, 2012 | Three Ways Facebook Can Leverage Mobile To Boost Revenue | Editor’s note: Hussein Fazal is CEO of AdParlor, an ad management and technology company for Facebook campaigns. AdParlor manages over 1 billion daily ad impressions on Facebook for clients such as Ubisoft, SEGA, Groupon, OMD and Starcom.
I... |
| Apr 24, 2012 | Facebook Studio Launches the Facebook Demo Tool | Facebook Studio, a Facebook website where brands and marketing agencies can hone their marketing on Facebook, this week released a new tool to help marketers visualize their campaigns on Facebook. The Facebook demo tool will allow marketers... |
| Apr 4, 2012 | Facebook Page Insights Tool Gets Some Improvements | Facebook is making changes to its Page Insights.
“The updates are designed to give you more insight into what happens when people engage with your Page posts and share them with their friends,” the company says in a post on the Facebook Stu... |
| Mar 29, 2012 | Facebook Page Check-In Numbers Get Revised | Facebook put out a post on its Facebook Studio blog, talking about giving “a clear view of how people are visiting your business.”
The post gives a reminder about the Facebook Timeline deadline, and points to a case study about how Aveeno s... |
| Apr 19, 2011 | Facebook Studio to spark marketing creativity | Galleries, spotlights and awards galore: Facebook wants marketers to be imaginative with social ads
All signs point to 2011 being a big year for marketing on Facebook. The company will finally determine how much money it can make from its g... |
| Инструмент для отслеживания конверсий в Facebook запущен глобально | Инструмент для отслеживания конверсий в Facebook запущен глобально
23 Января, 2013, 16:30
Майя Яровая
788
Facebook объявил о глобальном запуске нового инструмента для прямого маркетинга, который сделает рекламу в социальной сети более подот... |
| Как Facebook отбирает записи для ленты новостей | Как Facebook отбирает записи для ленты новостей
07 Ноября, 2012, 09:00
Ольга Карпенко
773
1
Российский офис Facebook дал официальное разъяснение по вопросу, который мучил многих администраторов публичных страниц: как именно записи отбираютс... |
| Проект «Так! Я — українець!» вошел в список лучших рекламных Facebook-кампаний мира (видео) | Проект «Так! Я — українець!» вошел в список лучших рекламных Facebook-кампаний мира (видео)
13 Мая, 2014, 14:00
Тимур Ворона
1389
Проект рекламного агентства GRAPE Ukraine «Так! Я — українець!» вошел в список 36 лучших мировых рекламных кам... |