Fable Data

Fable Data directly sources anonymous pan European consumer spend data from banks and credit card issuers. We conduct bespoke processes to enrich the data we receive, such as the sophisticated tagging of retail outlets. This enables the billion-plus rows of raw data to become capable of analysis while offering real insights into large-scale consumer behaviors, patterns, and differences. And we do all of this in real-time, so our clients get a snapshot into what’s happening on the ground right now. Changes in the way consumers spend, the reduction in our reliance on cash and our keenness to embrace mobile wallets and digital payments, mean that there has never been so much rich data available based on factual behaviors. Fable can supply access to this data. For instance, we can accurately measure exactly where consumers are spending on the high street, how much they are spending, how their buying patterns have altered, who are the brand winners and losers, and what effect these changes might have on future share prices. Our data helps decision-makers across all parts of the global economy to better understand trends and potential challenges, such as Covid, and the fuel crisis. Crucially, our data enables businesses, governments, investors, and academics, to make better-informed decisions. Decisions that ultimately affect all of us - as consumers, taxpayers, and savers. We believe that a well-informed and well-managed economy generates a wide range of societal benefits, from job creation and local government spending, to tackling global issues such as climate change. We are proud to work in partnership with HM Treasury, the Bundesbank, the IMF, and many world-class academic institutions including Oxford University.