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| Jul 27, 2022 | Seedtag surges ahead with €250M investment | 27/07/2022
Press release
SEEDTAG SURGES AHEAD WITH €250 MILLION INVESTMENT.
We’re excited to share the news that Seedtag, the global leader in contextual advertising, has raised over €250M in funding from private equity investor Advent I... |
| Jul 26, 2022 | Cordial, which personalizes and automates cross-channel messaging campaigns, raises $50M | Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from Upfront Ventures, High Alpha and new investor ABS Capital. Jeremy... |
| Oct 1, 2021 | Weekly Wrap #68: The BIGGEST $ month ever! | Welcome to our Weekly Wrap, where we cut through the noise to bring you our favourite insights from the technology and startup world.
If you love the Weekly Wrap, please spread the word and help it grow:
Forward this to friends/colleagues b... |
| Sep 14, 2021 | Seedtag raises $40m Series B: An explosive growth success story | Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has secured $40 million in a Series B round led by Oakley Capital, a pan-European PE group with $4 billion of assets under management. Adara Ventures als... |
| Aug 9, 2021 | The End of the Cookie: A New dawn of Outcomes First Marketing? | The impending doom of the 3rd party cookie has been well documented but the real question for most marketers is what comes next? Should we think more broadly and how can we ensure what comes next is better? In this article, Mark Pearlstein,... |
| Apr 16, 2021 | These Are the Top Ten IPOs So Far in 2021 | April 16, 2021 4 min read This story originally appeared on ValueWalk
2020 was an exceptional year for IPOs despite the coronavirus pandemic. Now, the same is the expectation for 2021. In fact, we have already seen quite a few IPOs so far, ... |
| Jan 30, 2021 | Bots Are *Very* Good At Cost-Benefit Analysis | Over the years many have wondered “who makes the bots?” and “how do they make money?” There’s a small handful of expert bot makers that maintain vast botnets. These botnets can be used for various purposes — for example, DDoS (distributed d... |
| Jan 27, 2021 | All Ad Fraud Looks The Same, If You Look | I have been studying the problem of ad fraud for the last 8 years. Of course there was fraud before then, but ad fraud really took off when programmatic took off (circa 2012). That’s because with programmatic advertising tech, it was easy t... |
| Jan 5, 2021 | Shrimp, Cacao, Digital Ad Fraud | getty |
| Nov 23, 2020 | The downfall of adtech means the trust economy is here | Richard Jones Contributor
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Richard is CMO of Cheetah Digital, a cross-channel customer engagement solution provider. As an expert in zero-party data, he is committed to helping brands provide a value exchange with consumers ... |
| Aug 11, 2020 | Great Catch, Perfect Match: Why Companies Crave For AdTech Startups | CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. |
| Jul 15, 2020 | Zeotap Raises $42M Series C | Customer intelligence platform (CIP) Zeotap announced today an oversubscribed $42 million Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a... |
| Jun 30, 2020 | Игры как способ продвижения бренда | Игры — хороший способ продвигать свой бренд, и все больше рекламодателей это понимают. Рассмотрим, как бренды рекламируются внутри популярных игр, а также делают собственные промоигры для вовлечения пользователей.
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| Mar 18, 2020 | Why Mobile Advertisers Need To Take A ‘Belt And Braces’ Approach To Fraud | $2.3 billion in ad spending was subject to app install fraud over just the first six months of 2019.Getty |
| Aug 22, 2019 | Прибыль ваша, да не вся: почему издателю нужна bid-floor оптимизация | Автоматические продажи если и не "съедают" доходы паблишера, то уж точно "понадкусывают".
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Ничто в этом мире не совершенно – вот и RTB, на который надеялись и рекламодатели, и издатели, уже не ка... |
| Jul 10, 2019 | Is app apathy hurting your marketing? | Are you reaching your audience directly through mobile apps? If not, there is a whole new digital market that remains, literally, untapped.
Content consumption is nearly universal on mobile devices in 2019, especially on apps. From Instacar... |
| Jan 5, 2018 | Video In 2018: Five Key Trends To Watch Out For – by Dror Ginzberg | Guest Post by Dror Ginzberg, CEO and Co-Founder, Wochit
If video killed the radio star, what’s next in the crosshairs? Only the very fabric of the king of all media, television.
Online moving pictures have come a long way since the days of ... |
| Apr 22, 2017 | Will Internet of Things ever be safe? | The Internet of Things (IoT) has undergone an amazing transformation, from a pipe dream to a marketing buzzword, and now an impending reality. Recent estimates expect the number of Internet-connected devices to reach 26 billion by 2020, wit... |
| Mar 7, 2017 | LoopMe raises $10 million to optimize mobile video ads using artificial intelligence | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
LoopMe, a digital advertising firm that uses arti... |
| Mar 7, 2017 | LoopMe raises $10 million to optimize mobile video ads using artificial intelligence | LoopMe, a digital advertising firm that uses artificial intelligence (AI) to optimize mobile video advertising, has raised $10 million in a funding round led by Impulse VC and Harbert European Growth Capital, with participation from Holzbri... |
| Sep 9, 2015 | Mehr Kontrolle und Transparenz für Werbetreibende - adsquare stellt Audience Management Platform für mobile Daten vor | Berlin/London/Paris, 9. September 2015: Pünktlich zur diesjährigen dmexco stellt adsquare seine neue Audience Management Plattform (AMP) vor. Das unabhängige Self-Service Tool verspricht Werbetreibenden volle Kontrolle und Transparenz beim ... |
| Nov 9, 2014 | The banner ad turns 20 and is still going strong — but for how long? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
On October 27, 1994, the first online banner ad a... |
| Nov 9, 2014 | The banner ad turns 20 and is still going strong — but for how long? | On October 27, 1994, the first online banner ad appeared, a 468 x 60 image for AT&T across the top of Wired Magazine’s HotWired site. Twenty years later, we’ve been through web 2.0, social media, and the mobile revolution — and yet the ... |
| Oct 30, 2014 | Cookies Are Dead: User-Based Attribution Models Are The Only Way Forward | Christian Henschel Contributor
Editor’s note: Christian Henschel is the CTO and co-founder of adjust, a mobile app attribution and analytics company.
Cookies are the base tracking mechanism for most companies running online marketing initia... |
| Oct 13, 2014 | The worlds of adtech and martech are about to collide | The advertising and marketing technology sectors are going through a stage of explosive growth.
With $3 billion invested in new-wave platforms in the first half of 2014 alone, VC interest is strong, while twice as many of these companies ar... |
| Oct 13, 2014 | The worlds of adtech and martech are about to collide | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The advertising and marketing technology sectors ... |
| Meet 12 tech companies helping brands like Google and Samsung advertise to gamers without interrupting their gameplay | Gabrielle Heyman, head of global brand partnerships, Zynga Zynga This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Advertisers are eager to plant their flag inside video games as gaming tak... |
| Meet 29 power players transforming Google's multi-billion dollar ad business for the privacy era | Google; Rachel Mendelson/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Google is rebuilding its advertising business as it readies to ax third-party cookies and mobile identifie... |
| What is Google Zero and why does it matter? | If your organic traffic has taken a mysterious dip, ‘Google Zero’ might be to blame. The term refers to the rise in zero-click searches, being driven by Google’s new AI overviews.
These AI-generated summaries pull information from across th... |
| Інформаційний фронт: як MGID допомагає давати відсіч російській пропаганді | Інформаційний фронт: як MGID допомагає давати відсіч російській пропаганді
25 квітня, 2022, 17:01
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