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Everlast Australia
http://www.everlastonline.com.au/Last activity: -
Active - Reference to Everlast
ABOUT EVERLAST
The pre-eminent brand in boxing since 1910, Everlast is a global leader in the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting equipment, apparel and footwear.
From heavyweight champion Jack Dempsey and middleweight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC heavyweight champion Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes.
Built on a brand heritage of authenticity and individuality, Everlast is a necessary part of the lives of countless athletes and fitness enthusiasts who train, compete, and live an active lifestyle.
UNLIKELY BEGINNINGS
The name Everlast is synonymous with boxing, although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He proudly gave them the name "EVERLAST", and although the swimsuits did not last throughout history, the name did.
THE CHOICE OF CHAMPIONS
Over the subsequent years, Golomb transformed his company into a small retail store that carried a full line of sports equipment. In 1917, a young fighter named Jack Dempsey introduced boxing to Golomb and Everlast. Dempsey asked Golomb to construct protective headgear that would last more than 15 rounds of intensive boxing training. Golomb special designed the training gear for Dempsey. In 1919, Dempsey won the world's heavyweight championship wearing boxing gloves made for him by Golomb; Everlast became the headquarters for boxing equipment throughout the world.
Down through the years, Everlast has been in the boxing ring with some legends. The great and the infamous, from Jake LaMotta, Sugar Ray Robinson and Muhammad Ali to Frasier, Foreman and Tyson. They all fought in Everlast, They all stood as individuals to confront their opponent under the glare of the spotlight in the canvas arena that offered no hiding place.
The pre-eminent brand in boxing since 1910, Everlast is a global leader in the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting equipment, apparel and footwear.
From heavyweight champion Jack Dempsey and middleweight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC heavyweight champion Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes.
Built on a brand heritage of authenticity and individuality, Everlast is a necessary part of the lives of countless athletes and fitness enthusiasts who train, compete, and live an active lifestyle.
UNLIKELY BEGINNINGS
The name Everlast is synonymous with boxing, although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He proudly gave them the name "EVERLAST", and although the swimsuits did not last throughout history, the name did.
THE CHOICE OF CHAMPIONS
Over the subsequent years, Golomb transformed his company into a small retail store that carried a full line of sports equipment. In 1917, a young fighter named Jack Dempsey introduced boxing to Golomb and Everlast. Dempsey asked Golomb to construct protective headgear that would last more than 15 rounds of intensive boxing training. Golomb special designed the training gear for Dempsey. In 1919, Dempsey won the world's heavyweight championship wearing boxing gloves made for him by Golomb; Everlast became the headquarters for boxing equipment throughout the world.
Down through the years, Everlast has been in the boxing ring with some legends. The great and the infamous, from Jake LaMotta, Sugar Ray Robinson and Muhammad Ali to Frasier, Foreman and Tyson. They all fought in Everlast, They all stood as individuals to confront their opponent under the glare of the spotlight in the canvas arena that offered no hiding place.