Startups
Equinauts is introducing a new generation of data analytics called Customer eQuity Management, or CQM.
It’s Moneyball for business. As in baseball, where a few key measures had been used for 100 years but were ultimately found lacking, there are a few business KPIs that have been in place and accepted for decades as the key drivers. Yet tracking and optimizing them is not enough to win.
The CQM SaaS application focuses only on metrics and actions that increase company value (sales or profits). Simply put, CQM registers every impact on sales to provide strategic and tactical-level clarity into performance and growth management.
CQM answers mission-critical questions like:
• How did this week’s sales help or hurt my ability to hit budget?
• Are overall trends positive or negative and by how much?
• Why are sales soft? Why aren’t my initiatives working as well as I thought they would?
• Where should my next dollar be spent to maximize ROI?
• What dangerous trends are lurking on the horizon?
It’s Moneyball for business. As in baseball, where a few key measures had been used for 100 years but were ultimately found lacking, there are a few business KPIs that have been in place and accepted for decades as the key drivers. Yet tracking and optimizing them is not enough to win.
The CQM SaaS application focuses only on metrics and actions that increase company value (sales or profits). Simply put, CQM registers every impact on sales to provide strategic and tactical-level clarity into performance and growth management.
CQM answers mission-critical questions like:
• How did this week’s sales help or hurt my ability to hit budget?
• Are overall trends positive or negative and by how much?
• Why are sales soft? Why aren’t my initiatives working as well as I thought they would?
• Where should my next dollar be spent to maximize ROI?
• What dangerous trends are lurking on the horizon?
Overview
Location
United States, Washington, Seattle
Employees
1-10
Founded date
2015
Mentions in press and media 2
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| May 10, 2017 | Pitches, pictures, and more from the Seattle Female Founders Alliance launch party | Seattle Female Founders Alliance creator Leslie Feinzaig kicks off the launch event. (GeekWire Photo / Monica Nickelsburg) “It really is like flying a plane and building it at the same time,” Leslie Feinzaig told me, beaming at the 110 gues... |
Reviews 0
FAQ about Equinauts
When was Equinauts founded?
Equinauts was founded in 2015.
What has the press written about Equinauts?
Parsers VC has collected 2 articles mentioning Equinauts, among them “Pitches, pictures, and more from the Seattle Female Founders Alliance launch party” (May 10, 2017).
Is Equinauts still active?
Yes, Equinauts is active; its latest activity on Parsers VC dates from Jan 30, 2018.