Founded in 2006, Equativ (formerly Smart Ad Server) is a French Group of international scale that provides technological solutions for online advertising management (Adserver, Supply Side Platform, Demand Side Platform) for both buyers and premium publishers worldwide.
Being the leading independent and transparent ad tech platform with a full-stack offer, Equativ stands as a solid alternative against the GAFA, all the more since its vertical integration strategy started late 2019.
Arnaud Créput (CEO of Equativ): “We are very proud of our journey for two years with Capital Croissance, whose benevolent and active support has helped us accelerate our external growth strategy and greatly strenghten our strategic positioning in a digital adversiting space in permanent transformation. Following several years of high-speed growth, this new partnership with Bridgepoint is an important milestone for Equativ, to continue and accelerate our investments and achieve our ambitions. ”
Being the leading independent and transparent ad tech platform with a full-stack offer, Equativ stands as a solid alternative against the GAFA, all the more since its vertical integration strategy started late 2019.
Arnaud Créput (CEO of Equativ): “We are very proud of our journey for two years with Capital Croissance, whose benevolent and active support has helped us accelerate our external growth strategy and greatly strenghten our strategic positioning in a digital adversiting space in permanent transformation. Following several years of high-speed growth, this new partnership with Bridgepoint is an important milestone for Equativ, to continue and accelerate our investments and achieve our ambitions. ”
Location: United Kingdom, England, Chelmsford
Investors 1
| Date | Name | Website |
| 17.07.2021 | Capital Cr... | capitalcro... |
Mentions in press and media 14
| Date | Title | Description |
| 30.09.2024 | Equativ Acquires Kamino Retail | Equativ, a Paris and New York based independent ad tech company, announced the strategic acquisition of Kamino Retail, a Paris, France-based flexible and agnostic on-site retail media platform designed for retailers. The amount of the deal ... |
| 23.09.2024 | MadTech Launches MadConnect as Snowflake Native App | MadTech, a leading product-led consultancy focused on advertising and marketing technology today announced the launch of MadConnect as a Snowflake Native App on Snowflake Marketplace. MadConnect allows publishers, platforms, agencies, and b... |
| 26.06.2024 | Equativ appoints Rueben Vijaratnam as Managing Director SEA | Equativ appoints Rueben Vijaratnam as Managing Director SEA Pioneering ad platform refreshes its senior leadership team in APAC appointing Rueben Vijaratnam as Managing Director South-East Asia. SINGAPORE, SINGAPORE, SINGAPORE, June 26, 202... |
| 15.04.2024 | Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape | Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation. PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ, the global ind... |
| 15.04.2024 | Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape | Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation. PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ, the global ind... |
| 31.10.2023 | Weekly AiThority Roundup: Biggest Machine Learning, Robotic And Automation Updates | This is your AI Weekly Roundup . We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human... |
| 30.10.2023 | IRIS.TV and Equativ Partner to Power Smart Contextual CTV Ad Targeting | Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting Equativ, the global leading independent ad platform, has announced its... |
| 18.10.2023 | Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction | Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction Wed, Oct 18, 2023 08:00 CET Report this content Equativ's Buyer Connect platform, together with NinaData's large language model (LLM) for pre... |
| 02.10.2023 | Equativ to Accelerate Global Evolution with New Additions to Executive Team | Senior appointments mark the next phase of global expansion; with expert talent fueling greater client value, product development, and stronger multi-market communications. Equativ, the leading independent ad platform announces the appointm... |
| 28.07.2023 | Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization Suite | Equativ, the global leading independent ad platform, announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimization tools into its suite of ad tech solut... |
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