Elto is a curated marketplace of expert marketers and developers who help small business owners grow their businesses online.
Elto connected non-technical business owners to a curated pool of developers & marketers, and then helped manage their projects to completion. Elto's biggest innovation was fixed-price, fixed-scope projects on Shopify & WordPress sites, initially billed as "Tweak anything from $25 per tweak". 30,000 small business customers served with a NPS of 40. Acquired by GoDaddy in 2015 to become GoDaddy Pro Marketplace.
Elto connected non-technical business owners to a curated pool of developers & marketers, and then helped manage their projects to completion. Elto's biggest innovation was fixed-price, fixed-scope projects on Shopify & WordPress sites, initially billed as "Tweak anything from $25 per tweak". 30,000 small business customers served with a NPS of 40. Acquired by GoDaddy in 2015 to become GoDaddy Pro Marketplace.
Location: United States, California, San Francisco
Employees: 11-50
Founded date: 2012
Investors 1
| Date | Name | Website |
| - | Blackbird ... | blackbird.... |
Mentions in press and media 5
| Date | Title | Description |
| 13.04.2015 | Australian web design startup Elto acquired by GoDaddy | Aussie web design marketplace Elto has been snapped up by domain registration company GoDaddy for an undisclosed amount. GoDaddy – which has 12 million customers worldwide – raised $605 million earlier this month after listing on the New Yo... |
| 10.04.2015 | GoDaddy Acquires Marketplace Startup Elto To Expand Its Services For Web Pros | Web hosting and web services provider GoDaddy is continuing to expand its resources for small business owners, following its recent IPO. The company has now closed on the acquisition Elto, a San Francisco-based startup which had been offeri... |
| 06.01.2015 | Four things to keep in mind when considering a pivot | Many Australian startups have pivoted into successful companies. But how do you know it’s the right time to change the direction of your company, or the product or service it provides? StartupSmart spoke to several entrepreneurs for their t... |
| 21.10.2014 | Are you being ripped off on website development? | It’s a given these days that almost no business can survive without a website. Whether used to market products and services or as a transactional e-commerce site, the website is now the primary point of contact for the vast majority of Aust... |
| 18.03.2014 | Three important reasons to use Google for your business | Google+ has always been an enigma for most small business owners. There’s a lot less talk about Google+ compared to the big two social networks – Facebook and Twitter. Add in Pinterest or Instagram and it’s little wonder why Google+ fades i... |