EDO is a unique data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – marketers, TV networks and movie studios – generate greater value from their creative efforts and media investments. EDO has cool job openings in Los Angeles, New York City and San Francisco. Check out our open positions or request a demo at https://www.edo.com/
Location: United States, California, Culver City
Employees: 51-200
Total raised: $92M
Founded date: 2015
Investors 1
| Date | Name | Website |
| - | Breyer Cap... | breyercapi... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 11.04.2022 | - | $80M | - |
| 01.11.2018 | Series A | $12M | Breyer Cap... |
Mentions in press and media 23
| Date | Title | Description |
| 07.08.2024 | Amazon Prime Video plots Hollywood expansion | When Mike Hopkins was approached about leading Amazon Prime Video, his view of the streaming service matched one held widely in Hollywood - it was nothing more than a perk for subscribers of the online retailer’s two-day delivery service. B... |
| 07.08.2024 | Amazon Prime Video plots Hollywood expansion | Media & TelecomAmazon Prime Video plots Hollywood expansion By Dawn Chmielewski and Greg BensingerAugust 7, 202410:36 AM UTCUpdated ago Text Small Text Medium Text Large Text Share X Facebook Linkedin Email Link A woman walks past a hoa... |
| 20.12.2023 | Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes | Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data EDO, the TV outcomes company, and FuboTV Inc. the leading ... |
| 14.06.2023 | EDO Launches Creative Rotation Optimization to Increase In-Market ROI for TV Ad Campaigns | New outcomes-based solution, part of EDO’s creative optimization suite, drives TV campaign performance gains up to 20% EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertis... |
| 11.04.2022 | Edo Raises $80M in Funding | Edo, Inc., a US based data, measurement, and analytics software company, raised $80m in funding. The strategic growth investment was made by Shamrock Capital. The company intends to use the funds to scale its business in outcome measurement... |
| 08.04.2022 | Venture capital’s 2022 slowdown, in 4 charts | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Venture capitalists have been warning of a slowdown for months. The numbers are finally in—and th... |
| 14.02.2022 | China’s Richest Auto Billionaire Scores Super Bowl Ad Win | A Polestar 1 hybrid vehicle at the Washington Auto Show in Washington, D.C on Jan. 21. ... [+] Photographer: Al Drago/Bloomberg © 2022 Bloomberg Finance LP |
| 10.06.2021 | EDO, Inc. Announces Former IAB CEO Randall Rothenberg as Chair of Advisory Board | NEW YORK, June 10, 2021 (GLOBE NEWSWIRE) -- EDO, Inc., the pioneering Convergent TV data, measurement, and analytics company, today announced that former Interactive Advertising Bureau (IAB) CEO Randall Rothenberg will serve as Chair of EDO... |
| 15.01.2021 | TV ads for insurance companies that feature NFL quarterbacks greatly outperform other ads | Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO. The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, ... |
| 12.01.2021 | NBA says no plans for pause, but it will address pandemic protocols to ease Covid-19 troubles | The National Basketball Association plans to address its Covid-19 protocols to avoid more outbreaks. The league has already postponed two games this week due to Covid-19 outbreaks and, as of Jan. 7, the NBA reported four new players had ret... |
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