Startups
Armed with a mission to make women look beautiful on the outside and feel just as good on the inside, sisters Jen and Stacey set out to create a brush collection that was not only environmentally friendly, but chic, high-quality, and affordable too. After sourcing recycled materials, renewable bamboo and better manufacturing processes, in 2007, EcoTools® was born.
This year, we’re celebrating EcoTools’ 10th anniversary by introducing a fresh new look, brushes that feel even better in your hands, and packaging with detailed tutorials that make it easier than ever to create a beautiful look from hair to toe.
We’re also marking a decade of living beautifully by making a $100,000 donation to Glamour’s The Girl Project via our #MyTrueBeauty campaign that supports women’s empowerment and encourages women to become the best version of themselves.
“As women, sisters, and mothers, we have always believed that true beauty comes from within, and you have to do good to feel good.”
- Jen and Stacey, founders of EcoTools®
This year, we’re celebrating EcoTools’ 10th anniversary by introducing a fresh new look, brushes that feel even better in your hands, and packaging with detailed tutorials that make it easier than ever to create a beautiful look from hair to toe.
We’re also marking a decade of living beautifully by making a $100,000 donation to Glamour’s The Girl Project via our #MyTrueBeauty campaign that supports women’s empowerment and encourages women to become the best version of themselves.
“As women, sisters, and mothers, we have always believed that true beauty comes from within, and you have to do good to feel good.”
- Jen and Stacey, founders of EcoTools®
Overview
Location
United States
Employees
201-500
Founded date
2007
Mentions in press and media 2
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jul 24, 2019 | The Best Vegan Cosmetic Brands as Voted by Public | The most popular vegan cosmetic brand revealed in a recent survey was is e.l.f., with its animal-free, humbly priced products. Renowned for the ‘Naked’ eyeshadow palette, Urban Decay is the vegan brand with the second highest rating as vote... |
Reviews 0
FAQ about EcoTools
When was EcoTools founded?
EcoTools was founded in 2007.
What has the press written about EcoTools?
Parsers VC has collected 2 articles mentioning EcoTools, among them “The Best Vegan Cosmetic Brands as Voted by Public” (Jul 24, 2019).
Is EcoTools still active?
Yes, EcoTools is active; its latest activity on Parsers VC dates from Apr 18, 2024.