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Eating Better: for a fair, green, healthy future is an alliance to help people move towards eating less meat and more food that's good for us and the planet.
Overview
Location
United Kingdom
Founded date
2013
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Feb 13, 2025 | Allplants: Deliciously Ella Founders Rescue Vegan Ready-Meal Brand in Anti-UPF Push | 5 Mins Read Months after securing an exit for Deliciously Ella, founders Ella and Matthew Mills have acquired vegan ready-meal leader Allplants out of administration under their revamped Plants brand. Less than three months after it entered... |
| Jan 16, 2024 | Special Feature: Oatly and Industry Figures Fight Back Against Widespread Anti Vegan Disinformation | In an age of widespread deliberate and often systematic disinformation, along with more inadvertent misinformation, on all manner of issues surrounding alternative foods — health, processed vs unprocessed, sustainability, and detriment on m... |
| Jul 3, 2023 | Family-Friendly Plant-Based Foods Must Focus on Ease, Convenience, and Versatility | There’s no doubt about it – plant-forward eating practices are becoming more popular, but not just among teenagers and adults; this dietary shift extends to all life stages, including children. A recent study found that almost half of child... |
| Jun 21, 2022 | UK: 620% Rise in Alt-Protein Sandwich Fillings, But Fewer Vegan Sandwiches on Offer | A report by Eating Better has examined the availability of healthy and vegan sandwiches in the UK. The research looked at 430 sandwiches across 14 retailers and foodservice outlets, including the country’s largest supermarket chains. “The l... |
| Mar 31, 2022 | UK Supermarkets Renege On Plant-Based Promotion Pledges With Hoards Of Cheap Meat Deals, New Research Shows | 4 Mins Read The Eating Better alliance has levelled an accusation of hypocrisy at U.K. supermarket chains. It claims that Asda, Morrisons, Sainsbury’s and Tesco are “bombarding” consumers with cheap meat offers on a weekly basis. These deal... |
| Sep 14, 2020 | Research Shows That 16% of Supermarket Ready Meals in the UK Are Now Plant-Based | A report by Eating Better has found that the number of plant-based ready meals on the market has risen sharply. Just two years ago, only 3 percent of ready meals were plant-based — now, the figure has risen to 16 percent. Additionally, almo... |
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FAQ about Eating Better
When was Eating Better founded?
Eating Better was founded in 2013.
What has the press written about Eating Better?
Parsers VC has collected 7 articles mentioning Eating Better, among them “Allplants: Deliciously Ella Founders Rescue Vegan Ready-Meal Brand in Anti-UPF Push” (Feb 13, 2025) and “Special Feature: Oatly and Industry Figures Fight Back Against Widespread Anti Vegan Disinformation” (Jan 16, 2024).
Is Eating Better still active?
Yes, Eating Better is active; its latest activity on Parsers VC dates from Feb 18, 2025.