Startups
Earth Rover is an agri-tech company on a mission to transform and future-proof farming. Our AI and robotics-based solution helps farmers sell more and waste less of what they grow; making fresh, chemical-free produce available to, and affordable for, all.
Overview
Location
United Kingdom, England, Edgmond
Employees
11-50
Founded date
2017
Mentions in press and media 4
| Date | Title | Description |
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| Aug 18, 2023 | Meet the founder: UPP’s David Whitewood mines broccoli waste for new source of plant protein | Figures from the UK’s Department of Environment, Food & Rural Affairs (DEFRA) suggest that 80% of broccoli biomass (600,000+ tons in the UK alone) is wasted annually, from unwanted stems, stalks and leaves, to broccoli heads/crowns that... |
| Jan 26, 2023 | Upp wants to add more broccoli to the plant-protein mix using big automation | What is automation good for? Harvesting more broccoli than human laborers can, according to Upp, a Shropshire, U.K.-based agtech startup that’s using computer vision AI plus farm-sized proprietary machinery to expand crop yields. Its pitch ... |
| Aug 18, 2020 | The agritech start-up using AI to boost crop yields | A start-up which aims to use cutting-edge technologies to help farmers improve crop yields has raised £250,000 from the MEIF Proof of Concept & Early Stage Fund, which is managed by Mercia and part of the Midlands Engine Investment Fund... |
Reviews 0
FAQ about Earth Rover
When was Earth Rover founded?
Earth Rover was founded in 2017.
What has the press written about Earth Rover?
Parsers VC has collected 4 articles mentioning Earth Rover, among them “Meet the founder: UPP’s David Whitewood mines broccoli waste for new source of plant protein” (Aug 18, 2023) and “Upp wants to add more broccoli to the plant-protein mix using big automation” (Jan 26, 2023).
Is Earth Rover still active?
Yes, Earth Rover is active; its latest activity on Parsers VC dates from Oct 22, 2026.