Lathian Systems

D+R COMMUNICATIONS, founded in 1999, acquired Lathian Systems in 2012 to form D+R LATHIAN. The combination of D+R’s direct marketing expertise and Lathian’s digital platform established D+R LATHIAN as a leading provider of technology-enabled multichannel marketing solutions to the life sciences. Our team of specialists, each with more than a decade of healthcare multichannel marketing experience, is dedicated to understanding the challenges faced by our clients and providing best practice and technology driven solutions designed to overcome them. Our clients see D+R LATHIAN as business partners and trusted advisors. It’s our mission to imagine, create and execute the optimal campaign that will influence the behavior of our client’s target audience. We deliver results for brand and budgets of all sizes. At D+R LATHIAN, we utilize data and analytics to segment the audience and continuously refine tactics, cadence and channel. From personalized direct mail to interactive learning modules that open the door to deeper engagement, D+R LATHIAN delivers results. Area of Expertise: Customized, strategic campaigns designed to overcome challenges + Best practice and technology driven approach to targeting and messaging + Incredibly creative ideas that will engage your customers + Seamless execution of every detail + Personal attention to your brand by our Partners and Management Team