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http://drivingdemandforbeef.com/
Last activity: 29.05.2026
Active - Reference to Cattlemen's Beef Board
The Cattlemen's Beef Promotion And Research Board consists of 101 members, including domestic producers and as well as importers of beef and beef products.
Overview
Location
United States
Mentions in press and media 8
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Mar 20, 2026 | Beef Checkoff Celebrates 40 Years of Driving Beef Demand | The Beef Checkoff is marking its 40th anniversary in 2026, celebrating decades of work to strengthen beef demand through research, promotion and education. Created at a time when consumer confidence and demand were declining, the program ha... |
| Dec 18, 2025 | Beef Checkoff Sports Partnerships Score Big Points for Beef Demand | The Beef Checkoff is expanding its reach in athletic venues nationwide through team partnerships, student-athlete NIL agreements and performance nutrition programs designed to strengthen long-term beef demand. According to beef producer and... |
| Jun 13, 2025 | Beef Checkoff Helps Producers and Outdoor Enthusiasts Find Common Ground | A Nebraska rancher shares how Checkoff-funded storytelling—like the Voices of the Outdoors video series—helps build consumer trust by highlighting shared values between beef producers and outdoor enthusiasts. DENVER, June 13, 2025 /PRNewswi... |
| Mar 13, 2025 | Cattlemen's Beef Board Shares Results and Insights in 2024 Impact Report | New report provides an in-depth look at the Beef Checkoff's finances, programs, results and learnings from FY 2024. DENVER, March 13, 2025 /PRNewswire-PRWeb/ -- The Cattlemen's Beef Board (CBB) has released its 2024 Impact Report. Unlike pr... |
| Sep 6, 2024 | National Beef Checkoff ROI Study Proves Value, Sets Benchmark for Current and Future Programs | A recent independent, third-party ROI study found that every dollar invested in the national Beef Checkoff program's demand-driving activities created a total financial benefit of $13.41 for producers and importers. While this study can giv... |
| Sep 29, 2023 | Beef Checkoff's Producer Communications Efforts Necessary to Shape Current, Future Programs | Beef producers who fund the national Beef Checkoff often have questions about question how their $1-per-head investments are being spent to drive beef demand. That's why the Beef Checkoff sets aside a very small percentage of its funds each... |
| Jun 5, 2021 | Checkoff-Funded Meat Demand Research at Kansas State University Reveals Consumer Protein Preferences and Purchase Patterns | MANHATTAN, Kansas (PRWEB) June 05, 2021 The producer-funded national Beef Checkoff program has one primary goal: to continuously drive beef demand. To successfully work toward this goal, the Checkoff must first gauge beef’s current status i... |