| Date | Title | Description |
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| Aug 14, 2015 | The Future Of Consumer Marketing Is Personal | Andrew Cleland Contributor
Andrew Cleland is a managing director at Comcast Ventures.
Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal... |
| May 4, 2015 | Drawbridge Adds Offline Purchases To Its Cross-Device Marketing Data | Drawbridge‘s platform is getting smarter thanks to partnerships with Datalogix and Axciom-owned Liveramp.
The company, backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, already works to identify the multiple devices that a... |
| Nov 7, 2014 | Drawbridge Now Supports Connected TVs With Its Cross-Device Ad Targeting | Ad tech startup Drawbridge has been talking about its vision for targeting users across devices for a couple of years, but now it’s adding another device to the mix — Internet-connected TVs.
This follows Drawbridge’s earlier announcement th... |
| Jun 18, 2014 | Cross-Screen Ad Tech Startup Appier Raises $6M Series A From Sequoia Capital | Appier, an advertising technology startup, has raised a $6 million Series A from Sequoia Capital. The company, which is based in Taipei and has offices in Singapore and San Francisco, develops tech used for cross-screen targeted marketing a... |
| Apr 8, 2014 | The next step for digital ads: Properly measuring campaigns across all devices | Kamakshi Sivaramakrishnan is the founder and CEO of Drawbridge.
Soon, we will no longer talk about “cross-device advertising.” All advertising will be across all channels, and marketers will have the ability to build attribution models that... |
| Apr 8, 2014 | The next step for digital ads: Properly measuring campaigns across all devices | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Kamakshi Sivaramakrishnan is the founder and CEO of Drawbridge.
Soon, we will no longer talk about “cross-device advertising.” All adve... |
| Apr 3, 2014 | Drawbridge Says It Now Supports Video In Its Cross-Device Ad Targeting | Drawbridge, the Kleiner Perkins- and Sequoia-backed startup that targets ads across devices, announced today that it has added support for video ads, too.
It sounds like the targeting technology remains the same. Drawbridge is still looking... |
| Feb 21, 2014 | Struq’s new ad targeting will identify 100% of people, 60-70% of the time, across all devices | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
If Struq CEO Sam Barnett gets his way, no ad anywhere would ever be delivered if it was not personalized. And every ad would be tailore... |
| Feb 21, 2014 | Struq’s new ad targeting will identify 100% of people, 60-70% of the time, across all devices | If Struq CEO Sam Barnett gets his way, no ad anywhere would ever be delivered if it was not personalized. And every ad would be tailored to you, your likes, your previous purchases, your location, your device, and precisely what you’re doin... |
| Oct 25, 2013 | Ad Targeting Startup Drawbridge Hires Tech Veteran Kate Burns To Expand In Europe | Drawbridge, a cross-device ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, officially expands into Europe today with the appointment of Kate Burns, one of Europe’s most experienced ‘scaling up’ execu... |
| Oct 7, 2013 | Drawbridge tracks your online activity across devices — but it doesn't like the word 'track' | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
You probably don’t know much about Drawbridge, but chances are it knows a lot about you.
The company, which has been pretty secretive u... |
| Jul 25, 2013 | Cross-Device Ad Startup Drawbridge Adds Mobile App-To-Web Retargeting (And Vice Versa) | Drawbridge, an ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, is expanding its offerings today with a new feature allowing mobile advertisers to reach consumers with retargeted ads, regardless of wh... |
| Jun 22, 2013 | Today’s Acqui-Hires Will Become Tomorrow’s Innovators | Editor’s note: Peter Relan is a former programmer and Internet executive, as well as a successful serial entrepreneur, Silicon Valley executive, angel investor, and technology veteran for over 25 years. He founded YouWeb Incubator in 2007, ... |
| Jun 12, 2013 | The top 10 mobile advertising companies | With all of the activity and change going on in the mobile economy, VentureBeat has decided to create a “Mobile Advertising Index” to help find and track the most reliable companies in mobile monetization.
We’re curating a top 10 list to he... |
| Jun 12, 2013 | The top 10 mobile advertising companies | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
With all of the activity and change going on in the mobile economy, VentureBeat has decided to create a “Mobile Advertising Index” to h... |
| Apr 5, 2013 | Drawbridge Partners With TRUSTe To Let Consumers Opt Out Of Its Cross-Device Ad Targeting | Mobile ad startup Drawbridge offers technology that helps identify when multiple devices are being used by a single user — something that’s pretty appealing to advertisers, but could also have significant privacy implications. Drawbridge is... |
| Feb 24, 2013 | Startup Jobs of the Day – 24/02/2013 | – TVU Networks (read here)
– SimScale (read here)
– Living Social (read here)
– Cmune (read here)
– SocioCast (read here)
– Smarkets (read here)
– Pinterest (read here)
– Fortumo (read here)
– Drawbridge (read here)
– Mindflash (read here)
... |
| Feb 22, 2013 | Drawbridge’s $14M Round Valued The Cross-Device Ad Targeting Startup At $99M | Drawbridge, a Kleiner Perkins- and Sequoia-backed startup aiming to improve mobile and cross-device ad targeting, has raised $14 million in Series B funding. AdAge actually broke the news earlier this week, but a source with knowledge of th... |
| Feb 21, 2013 | Drawbridge Closes $14M Series B Funding | Drawbridge, a San Mateo, CA-based cross-screen mobile ad targeting company, closed a $14m Series B funding.
The round was led by new investor Northgate Capital, with participation from existing investors Kleiner Perkins Caufield and Byers a... |
| Feb 21, 2013 | Funding Daily: From Senegal to Silicon Valley | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Today is 2/21. Interestingly (and searching despe... |
| Jan 15, 2013 | 3 things fruit ninjas can learn from Del Monte in mobile marketing | Just a few weeks ago, I wrote a piece on how a consumer-first company like Del Monte can learn from a mobile-first company like Fruit Ninja. Clearly, mobile developers have cracked the code on install-driven metrics around mobile marketing,... |
| Jan 15, 2013 | 3 things fruit ninjas can learn from Del Monte in mobile marketing | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Just a few weeks ago, I wrote a piece on how a consumer-first company like Del Monte can learn from a mobile-first company like Fruit N... |
| Dec 12, 2012 | Nowhere to hide: Advertisers can now stalk you across multiple devices | Advertisers want to compile as much information about you as possible. Tracking where you go, what you click, and how you search is literally their business. They use that data to target ads directly to you, and feed relevant data to their ... |
| Nov 15, 2012 | Kleiner- And Sequoia-Backed Drawbridge Takes Its Cross-Device Ad Targeting Out Of Beta | Drawbridge, a mobile ad startup founded by former AdMob scientist Kamakshi Sivaramakrishnan, is officially taking its first two ad targeting products out of beta and launching them today.
Back in May, the company attracted some attention by... |
| Jun 26, 2012 | Drawbridge's “Self-Learning” Ad Technology Targets Consumers Across Devices | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Drawbridge founder and CEO Kamakshi Sivaramakrishnan is reimagining the way advertisers target consumers.
When Google acquired mobile advertising network AdMob back in 2009, S... |
| Jun 15, 2012 | Yahoo Mobile Sales Head Paul Cushman Joins Ad Targeting Startup Drawbridge | Drawbridge, a cross-device ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, announced today it has hired Yahoo’s former mobile sales head as its new vice president of sales and business development.
T... |
| May 11, 2012 | Drawbridge Raises $6.5M in Series A Funding | Drawbridge, a San Mateo, CA-based start up that is developing a self-learning cross-device solution that brings desktop-like targeting to mobile advertising, has raised $6.5m in Series A funding.
Backers include Kleiner Perkins Caufield &am... |
| May 10, 2012 | Drawbridge comes out of stealth with targeted mobile ads | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Spend two minutes on Facebook and you’ll see how ... |
| May 10, 2012 | Kleiner Perkins And Sequoia Fund $6.5M Round For Cross-Device Ad Targeter Drawbridge | When two of the biggest names in venture capital (arguably still the biggest) both invest in a startup, you know it’s probably time to take notice. So yes, take notice: A cross-device ad targeting startup called Drawbridge has raised a $6.5... |
| Бросить работу мечты в Google ради стартапа: три истории | Бросить работу мечты в Google ради стартапа: три истории
24 апреля, 2015, 18:30
Ольга Карпенко
3269
Работа в Google действительно может казаться карьерой мечты для большинства веб-разработчиков, дизайнеров, менеджеров. Каждый год сюда засыл... |