| Date | Title | Description |
| 10.06.2026 | - | Ciara Miller Claims Her Space with NexxusAs an entrepreneur, reality TV star, and woman who refuses to shrink when the spotlight gets hot, Ciara is the perfect partner for a campaign and product line designed to take your confidence to the ... |
| 03.06.2026 | Why Emotional Advertising Matters in Modern Marketing | Share
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Most people scroll past hundreds of ads every day without a second thought. Display banners, sponsored posts, pre-roll video spots. They all blur into background noise. Yet certain campaigns stick. They make yo... |
| 13.05.2026 | Best clinical strength deodorant | Getting your Trinity Audio player ready...
Which clinical strength deodorant is best?
No one wants to walk around with body odor or sweat stains on their clothes. That’s why nearly everyone uses deodorant daily. If you’ve found that the ave... |
| 15.04.2026 | Ben and Jerry’s founder wants Magnum to sell brand; conglomerate says it’s not for sale | As Ben & Jerry’s celebrated its annual Free Cone Day on Tuesday, one of the brand’s co-founders was focused on a different sort of freedom.
On the corner where his first ice cream shop opened in 1978 — and where the first Free Cone Day ... |
| 02.04.2026 | Consumer Giants Reshape: Unilever-McCormick Deal Signals New Era | Unilever’s food division merges with spice giant McCormick. This creates a $65 billion flavor powerhouse. Unilever shifts focus to high-growth beauty and personal care. The move signals a critical industry transformation. Consumer goods com... |
| 31.03.2026 | Unilever’s $16 billion move shows a shift is happening in consumer products | Unilever’s plan to merge its food business with spice maker McCormick comes as the consumer products sector is fighting to stay relevant.
The growth model that has powered big consumer goods companies for decades is eroding as the post-pand... |
| 31.03.2026 | Unilever enforces global hiring pause due to ‘significant challenges’ amid Middle East conflict | Unilever is implementing a three-month hiring pause as it tackles challenges arising from the Middle East conflict.
The consumer goods firm is among the various sectors hit by the Iran war, from airlines to retailers.
The conflict is disrup... |
| 31.03.2026 | Unilever freezes hiring as Iran war poses ‘significant challenges’ | FTSE 100 giant Unilever has placed a global freeze on hiring for at least three months as the Iran war wreaks havoc on global supply chains and fuel prices.
The London-based business, which owns Dove soap and Hellman’s mayonnaise, told staf... |
| 31.03.2026 | Spice maker McCormick to combine with Hellmann’s maker Unilever in latest food industry shakeup | Getting your Trinity Audio player ready...
By WYATTE GRANTHAM-PHILIPS and DEE-ANN DURBIN, AP Business Writers
NEW YORK (AP) — Spice and flavorings company McCormick announced on Tuesday that it’s combining with Unilever’s foods division, wh... |
| 30.01.2026 | Sengarmi.sn: Sport and Cosmetics Revolution in Dakar 2026 | Share
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Dakar’s fitness scene is exploding in 2026, with gyms like Gold’s Gym and CrossFit hubs driving a new wave of athletes. Sengarmi.sn leads this transformation as Senegal’s premier e-commerce platform, blending h... |
| 31.12.2025 | Nykaa Beauty Rewind 2025: What India Loved, Layered and Lived In | Mumbai, Maharashtra, India
Click here to see the Top 20 SKUs across each category gives you a peek into shoppers’ carts, from trusty staples and crowd-favorite formulas to surprise hits that are quietly rewriting beauty routines everywhere.... |
| 19.12.2025 | MMA Announces SMARTIES™ X Global 2025 Winners: Honoring Marketing That Drives Global Impact | NEW YORK, Dec. 19, 2025 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the winners of the SMARTIES™ X Global 2025 Awards, recognizing the world's most effective and innovative marketing campaigns. This year's program... |
| 21.10.2025 | The MTick Arrives in Asia: DFI Retail Group Leads as First Asian Retail Partner with GenM to bring Visibility and Accessibility to the Menopause Support | 1 billion women are experience menopause at any given time—yet 87% feel overlooked and underserved by retailers and brands.1
For the first time, the MTick® is going global, as leading Asian retailer DFI Retail Group partners with GenM to ch... |
| 21.10.2025 | Unilever’s Magnum Ice Cream spin-off delayed by US government shutdown | Listen to the article 2 min
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Unilever is delaying the spin-off of its ice cream business due to the U.S. government shutdown, though it still expects to complete the dive... |
| 29.08.2025 | Advertising for social impact: The next big mandate | Traditional advertising still works. Billboards dominate our streets, jingles play on the radio, and TV spots continue to reach millions. But in today’s world, visibility alone is no longer enough.
Audiences want more than catchy lines or g... |
| 07.08.2025 | The Future of Branding: Why Purpose-Driven Narratives Matter More Than Ever | Share
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In an age where consumers are bombarded with thousands of messages daily, branding is no longer just about flashy logos or catchy slogans. Today’s audiences—especially Millennials and Gen Z—demand more. They wa... |
| 31.07.2025 | Unilever: Ice cream success boosts sales but profit drops | Unilever has announced a drop in profit amid expensive disposals and unfavourable currency moves.
Turnover at the FTSE100 firm, which owns brands like Dove, Colman’s and Persil, was €30.1bn, down 3.2 per cent year on year.
Sales rose 3.4 pe... |
| 28.06.2025 | Unilever заплатит $1,5 млрд за американский бренд мужской косметики Dr Squatch | Компания Unilever заявила, что не будет раскрывать условия сделки.
В прошлом году агентство Reuters сообщило, что Summit изучает возможность продажи бренда мужской косметики по цене более $2 млрд.
Компания Dr Squatch, основанная в 2013 году... |
| 20.06.2025 | The Future of Beauty: A Glimpse into the GirlStyle NextGen Glowing Awards 2025 | The beauty industry is a kaleidoscope of innovation and creativity. It evolves rapidly, reflecting societal changes and individual aspirations. The GirlStyle NextGen Glowing Awards 2025, held in Hong Kong, shines a spotlight on this evoluti... |
| 20.06.2025 | GirlStyle Unveils Inaugural "GirlStyle NextGen Glowing Awards 2025," Illuminating the Future of Beauty | HONG KONG, June 20, 2025 /PRNewswire/ -- The beauty industry marks a significant milestone! GirlStyle, a leading female lifestyle information platform under PressLogic, proudly announces the resounding success of its inaugural "GirlSty... |
| 10.06.2025 | Building Better Cities for Pets: A Global Initiative for Urban Pet Parents | In the heart of bustling cities, pets are often left on the sidelines. A recent study reveals that only 40% of urban pet parents feel their neighborhoods are pet-friendly. This statistic paints a stark picture. Pets are family, yet many urb... |
| 09.06.2025 | With Just 40% of Urban Pet Parents Calling Their Neighborhoods Pet-Friendly, Mars Expands BETTER CITIES FOR PETS™ to Help People and Pets Thrive | First of its kind program catalyzes a global movement of pet-friendly and climate-resilient cities fit for future generations
A new partnership with C40 Cities empowers mayors to increase access to pet-friendly and climate-resilient green s... |
| 05.06.2025 | Your Competitors Are Winning with PR — You Just Don't See It Yet While PR might not generate immediate clicks or sales, it builds something far more enduring. | The pursuit of a return on investment drives nearly every strategic business decision. However, when it comes to PR campaigns, short-term ROI proves notoriously tricky to measure. This does not mean that PR's ROI is immeasurable, and it cer... |
| 13.05.2025 | Six in 10 pet owners reveal they prefer to spend time with their pets when feeling stressed, according to new survey | Six out of 10 (58%) pet owners reveal they prefer to spend time with their pets when feeling stressed. Putting pets ahead of partners, family, children or friends
A new global survey of over 30,000 pet owners conducted by Mars and Calm unco... |
| 26.04.2025 | Unilever says it didn't seek Ben & Jerry's CEO ouster, urges lawsuit be dismissed | Unilever says it didn't seek Ben & Jerry's CEO ouster, urges lawsuit be dismissed
By Jonathan StempelApril 25, 202511:55 PM UTCUpdated ago
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| 20.04.2025 | Unilever to update on turnaround under new boss amid mounting trade pressure | Unilever is expected to outline fresh details of its attempted turnaround this week, after replacing its chief executive in March.
The consumer giant, which makes goods from Marmite to Dove soap, reports its first quarter results on the 24t... |
| 16.04.2025 | Boisson serves up humour in response to Dart's odour complaint | PARIS -French tennis player Lois Boisson fired back with humour after Britain's Harriet Dart complained on court about her body odour, posting a photoshopped snap of herself mid-serve clutching a deodorant can and tagging Dove for a "m... |
| 09.04.2025 | The Best of Everything: A Beacon in the Sea of Choices | In a world flooded with options, finding the right product can feel like searching for a needle in a haystack. The internet is a vast ocean of brands, each claiming to be the best. But how do you cut through the noise? Enter TheBestOfEveryt... |
| 08.04.2025 | The Best of Everything: Real Reviews for Real People | Share
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There are too many choices out there. Too many brands. Too many fake reviews. And somehow, every product is the best according to someone on the internet. That’s exactly why we built this site. TheBestOfEveryth... |
| 03.04.2025 | The Future of Consumer Brands: Merging AI and Sustainability | In the ever-evolving landscape of consumer brands, two significant trends are emerging: the rise of artificial intelligence (AI) and the push for sustainability. These trends are not just passing fads; they are reshaping how companies opera... |
| 01.04.2025 | Unilever acquires sustainable deodorant Wild | Unilever has finally confirmed its acquisition of refillable deodorant brand Wild as it looks to build its presence in premium beauty and self care.
The terms of the deal were not disclosed, but it is believed to value Wild at £230m.
Wild, ... |
| 31.03.2025 | Clean Body, Clean Planet: Colgate-Palmolive Taps Palm Oil Alternative for Fermented Soap Bar | 4 Mins Read Colgate-Palmolive has teamed up with NoPalm Ingredients to make a sustainable soap bar from a fermentation-derived palm oil alternative.
Soon, you could be using soap made from food waste and fermentation. The climate kicker? It... |
| 27.03.2025 | Красота требует кэш | - |
| 20.03.2025 | The Ice Cream War: Ben & Jerry’s vs. Unilever’s Corporate Censorship | In the world of ice cream, flavors are not the only thing that can stir up a storm. The recent clash between Ben & Jerry’s and its parent company, Unilever, has turned the sweet treat into a bitter battleground. This saga is not just ab... |
| 19.03.2025 | Business | Ben & Jerry’s alleges parent company Unilever removed its CEO over social activism | Last May, Unilever said it was planning to spin off its ice cream business — including Ben & Jerry’s — by the end of 2025 as part of a larger restructuring. Unilever also owns personal hygiene brands like Dove soap and food brands like ... |
| 10.03.2025 | ICC and Unilever form landmark partnership for women’s cricket | The International Cricket Council (ICC) and Unilever announced a landmark two-year partnership today, establishing Unilever’s personal care brands Rexona and Dove as the ICC’s first dedicated commercial partner for women’s cricket through 2... |
| 28.02.2025 | Shifting Sands: Germany's Election and Unilever's Leadership Shake-Up | The winds of change are blowing through Europe. Germany's recent election has sparked a flicker of hope in the markets. Meanwhile, Unilever faces a leadership upheaval, leaving analysts scratching their heads. Both events reflect the unpred... |
| 28.02.2025 | The Shifting Landscape of Food Innovation and Corporate Leadership | The world of food is changing faster than a chef can whip up a new recipe. Innovations are sprouting like weeds, and corporate leadership is in a constant state of flux. This week, we dive into the latest in sustainable food trends and the ... |
| 25.02.2025 | Unilever CEO Schumacher to step down after less than two years in the job | Unilever CEO Hein Schumacher is stepping down after less than two years in the job, the company said Tuesday.
Current CFO Fernando Fernandez is set to take his place leading the company, effective March 1.
Unilever said there was no change ... |
| 06.02.2025 | The Shifting Sands of Diversity Initiatives in Corporate America | In a surprising turn, Google has decided to scrap its diversity-based hiring targets. This move echoes a broader trend among U.S. corporations, which are reevaluating their diversity, equity, and inclusion (DEI) initiatives. Once a beacon o... |
| 06.02.2025 | The Shifting Sands of Diversity in Corporate America | In a landscape once dominated by promises of inclusivity, corporate America is witnessing a seismic shift. Google, a titan of the tech world, has decided to abandon its diversity-based hiring targets. This move echoes a broader trend among ... |
| 05.02.2025 | Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers | With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember your brand message. And with a few ad spots going for a record $8 million for 30 seconds this year, the stakes hav... |
| 30.01.2025 | New Report Exposes CPG Leaders' Struggles to Meet Plastic Reduction Goals | A detailed report analyzes missed sustainability goals, declining reuse efforts, and the ongoing rise in plastic consumption across major brands.
NEW YORK, Jan. 30, 2025 /PRNewswire/ -- The latest report from Business360, CPGs Struggle to S... |
| 25.01.2025 | Brewing Change: The Craft Beer Revolution in a Health-Conscious World | The craft beer landscape is shifting. It’s not just about hops and barley anymore. The tides are changing, and breweries are adapting. As health-conscious consumers seek balance, brands like Dogfish Head are leading the charge. They’re not ... |
| 25.01.2025 | Ben & Jerry's accuses Unilever of muzzling it because of Trump | Ben & Jerry's accuses Unilever of muzzling it because of Trump
By Jessica DiNapoli and Jonathan StempelJanuary 25, 20251:57 AM UTCUpdated ago
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| 24.01.2025 | How Dogfish Head uses social-first marketing as craft beer tides change | Listen to the article 5 min
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Dogfish Head is celebrating the New Year the only way the Delaware-based brewery knows how: with a new addition to its trademark line of cont... |
| 23.01.2025 | Unilever Is Smart to Spin Off Ben & Jerry’s and Magnum | (Bloomberg Opinion) -- Unilever Plc is cutting the fat — in every sense. Chief Executive Officer Hein Schumacher plans to spin off its ice-cream business, including the Magnum and Ben & Jerry’s brands, to focus on higher growth categori... |
| 03.01.2025 | Want to Go Viral? 3 Strategies to Make Your Next Campaign Go Viral In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes s... | "Viral" used to be a bad word. The adjectival form of "virus," having a high "viral load" is something you certainly don't want, and "viral meningitis" is something you want to avoid at all costs.
Now... |
| 17.12.2024 | MMA Global Announces the SMARTIES™ X Global & North America 2024 Winners: A Celebration of Marketing Excellence - Pushing Innovative Boundaries on the Global Stage | NEW YORK, Dec. 17, 2024 /PRNewswire/ -- MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2024 Awards. This prestigious program honors the most innovative and impactful marketing campaigns world... |
| 12.12.2024 | Unilever CFO sees 7.5% pay boost for new procurement, tech responsibilities | Listen to the article 5 min
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Unilever CFO Fernando Fernandez will assume additional responsibilities for supply chain and procurement, digital and technology ... |
| 05.11.2024 | Проектирование для Gen Z: ожидания и рекомендации по UX | Существует множество мифов о поколении Z и о том, как они используют технологии. Пришло время взглянуть на реальные модели поведения, которые выходят за рамки активного использования социальных сетей. Каждое поколение по-своему уникально, у... |
| 28.10.2024 | The Notebook: Britain’s beauty industry is defying the odds. Here’s why | - |
| 24.10.2024 | Unilever making 'drastic' changes in Indonesia amid boycotts | LONDON : Unilever will make "drastic" changes in Indonesia, its finance chief said on Thursday as consumers boycott multinational brands in response to the war in Gaza and exacerbate the business' existing distribution problems.
U... |
| 17.10.2024 | Mars Petcare's Leadership Shake-Up: A New Era for Veterinary Health and Diagnostics | In a bold move, Mars Petcare has reshuffled its leadership deck, signaling a fresh chapter for its Veterinary Health and Science & Diagnostics divisions. This change comes as the company, a titan in the pet care industry, seeks to innov... |
| 16.10.2024 | Mars announces new leadership for its Veterinary Health and Science & Diagnostics businesses | Nefertiti Greene announced as Global President of Mars Veterinary Health
Katie Devine joining to lead Mars Science & Diagnostics
Devine brings over 25 years' experience in consumer health and pharma
Mars has been a global leader in pet ... |
| 15.10.2024 | Marina Bellini joins Mars to lead global business services and enterprise digital technologies | Mars announces Marina Bellini joins as president for global business services organization for Mars, Incorporated
Seasoned leader with extensive experience in digital, technology, data enablement, and shared services for global consumer goo... |
| 04.09.2024 | Власти России разрешили продать бизнес британской корпорации Unilever | Подкомиссия правительственной комиссии по контролю за иностранными инвестициями разрешило Unilever продать свой бизнес в России. После совершения сделки компания полностью покинет российский рынок. Стоимость российского бизнеса компании оце... |
| 28.08.2024 | The She-Economy: Women as Catalysts of Change in Business | The she-economy is not just a buzzword; it’s a seismic shift in the landscape of consumerism and business. Women are no longer just participants in the economy; they are the architects of its future. With their hands firmly on the steering ... |
| 27.08.2024 | DOVE & TENNIS CHAMPION VENUS WILLIAMS TEAM UP ON THE FIRST-EVER LIMITED-EDITION DOVE BEAUTY BAR TO HELP KEEP GIRLS IN SPORTS | The Commemorative #KeepHerConfident Dove Beauty Bar Comes in a Passionfruit & Lemon Balm Fragrance and Vibrant Tennis Ball-Inspired Green Color, Hand Selected by Tennis Champion, Entrepreneur & Dove Partner Venus Williams.
NEW YORK,... |
| 26.08.2024 | Why Women Are the New Key Drivers of Economic Growth Companies that recognize women's economic power have the potential to reach new heights. | With up to 85% of women making household purchasing decisions in the US, the rise of the she-conomy is undeniable.
Women are the decision-makers. Women are the backbone of conscious consumerism. Women are the drivers of the economy.
Compani... |
| 25.06.2024 | epresspack: Revolutionizing Corporate Communication with a €7M Investment | In the fast-paced world of corporate communication, epresspack has emerged as a shining star, offering a cutting-edge SaaS solution that has garnered the support of major brands and investors alike. With a recent €7M investment from Entrepr... |
| 24.06.2024 | epresspack raises €7M with the support of Entrepreneur Invest | epresspack, the SaaS solution for communication professionals that supports more than 300 major French and international brands (Accor, Allianz, Bercy, Orange, LVMH, Renault, Hermès, Dove.) and 1,300 users in 24 countries, announces that it... |
| 16.05.2024 | DOVE LAUNCHES NEW BOND STRENGTH COLLECTION FOR DAMAGED HAIR DELIVERING VISIBLE RESULTS IN JUST ONE MINUTE | - |
| 16.05.2024 | Dove Launches New Whole Body Deodorants for 72 Hour Odor Protection from Pit-to-Toe | The new whole body collection is designed for all over use – not just the underarms – to target unwanted odor and moisture, leaving you feeling fresh, comfortable and confident.
ENGLEWOOD CLIFFS, N.J., May 16, 2024 /PRNewswire/ -- With a ne... |
| 03.05.2024 | Digital Turbine, Qrious Insight unveil 3 new reports at IAB NewFronts | Digital Turbine, in collaboration with Qrious Insight, today released the new reports in the “Game-Changing Shift” series – focusing on the retail, streaming video, and consumer packaged goods (CPG) categories. This latest installment, unve... |
| 17.04.2024 | Is "all-body" deodorant necessary? Dermatologists weigh in on latest product trend. | You may have seen it in the drugstore deodorant aisle or in ads populating your social media feeds — a new type of deodorant that goes beyond your armpits and is meant for your whole body. The list of brands capitalizing on the trend keeps ... |
| 09.04.2024 | DOVE MARKS 20 YEARS OF REAL BEAUTY WITH A RENEWED COMMITMENT TO 'REAL' AND PLEDGE TO NEVER USE AI TO REPRESENT REAL WOMEN IN ITS ADVERTISING | As Artificial Intelligence (AI) threatens the representation of real beauty today, Dove is the first beauty brand to commit to never using AI to represent real people in its advertising
ENGLEWOOD CLIFFS, N.J., April 9, 2024 /PRNewswire/ -- ... |
| 26.03.2024 | Unilever Japan Customer Marketing Co., Ltd. Fun for parents and children! Dove’s first collaboration with the long-established public bath “Matsumoto-yu”, a public bath facility with a kids’ space and... | [Unilever Japan Customer Marketing Co., Ltd.] Fun for parents and children! A public bath facility with a kids’ space perfect for an early spring outing.
Dove’s first collaboration with the long-established public bath “Matsumoto-yu”! “Dove... |
| 26.03.2024 | Unilever Japan Customer Marketing Co., Ltd. Fun for parents and children! Dove’s first collaboration with the long-established public bath “Matsumoto-yu”, a public bath facility with a kids’ space and... | - |
| 25.03.2024 | Unilever's Ice Cream Spinoff: A Sweet Separation | Unilever, the consumer goods giant, is shaking things up by spinning off its ice cream business, including iconic brands like Ben & Jerry's. This move aims to create a more focused company, with ice cream getting the spotlight it deserv... |
| 21.03.2024 | MMA Global announces the SMARTIES™ X Global 2023 Winners: | A Celebration of Marketing Excellence - pushing the digital boundaries on Global Stage
SINGAPORE, March 21, 2024 /PRNewswire/ -- MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global 2023 Awards. This prestigious progr... |
| 19.03.2024 | Unilever bought Ben & Jerry's 24 years ago. Now it's exiting the ice cream business. | "The Food That Built America" - Adam Richman joins us!
"The Food That Built America" - Adam Richman joins us! 05:43
Unilever's ownership of quirky ice cream maker Ben & Jerry's is coming to the end of its sometimes r... |
| 19.03.2024 | Age matters: Embracing the value of growing older | (BPT) - You don't have to look too far to see the proliferation of positivity campaigns in our society today. Diversity and inclusion, coupled with the message of "you're perfect just as you are," are being shouted loud and clear.... |
| 19.03.2024 | Unilever to cut 7,500 jobs and spin off ice cream business | Listen to the article 4 min
This audio is auto-generated. Please let us know if you have feedback. Dive Brief:
Unilever plans to spin off its ice cream business as part of a sweeping restructuring plan designed to create “a simpler, more fo... |
| 21.12.2023 | The 9 best deodorants and antiperspirants for men | Reviews Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.
Beauty The 9 best deodorants and antiperspirants for men
Written by Amir Ismael; edited by Sally Kaplan
2023-12-20T21:52:12Z
S... |
| 26.10.2023 | ダヴ×NIKEが共同開発「ボディ・コンフィデント・スポーツ」 女の子たちがスポーツをつづけられるよう、自分の身体の大切さを学ぶプログラムが本日スタート... | ユニリーバ・ジャパン・カスタマーマーケティング株式会社（本社：東京都目黒区、代表取締役 社長：ジョイ・ホー、以下「ユニリーバ・ジャパン」）が展開するパーソナル ビューティーケアブランド「Dove（ダヴ）」は、2023年10月24日、「ボディ・コンフィデント・スポーツ」の発表と認知度向上のため、イベントを開催しました。イベントには世界的に有名なスポーツ選手である、ヴィーナス・ウィリアムズ（ダヴのパートナー）とローリー・ヘルナンデス（NIKEのパートナー）が参加しました。
ダヴ... |
| 12.10.2023 | ユニリーバ・ジャパンの社員が学生対象のワークショップを実施 コロナ明け初・5年ぶりとなる“自己肯定感”について考え直すプログラム ダヴセルフエスティームプロジェクト「Dove Day」を開催... | ユニリーバ・ジャパン・カスタマーマーケティング株式会社（本社：東京都目黒区、代表取締役 社長：ジョイ・ホー、以下「ユニリーバ・ジャパン」）が展開するパーソナル ビューティーケアブランド「Dove（ダヴ）」は、より多くの学生に自己肯定感の重要性を学んでほしいという思いから、 “Dove Day”と題しユニリーバ・ジャパンの社員・役員が学校で学びの機会を提供する、ダヴセルフエスティームワークショップを実施いたします。
・ダヴ セルフエスティーム・プロジェクト | ダヴ Dove... |
| 04.03.2022 | B2B Video Marketing Strategy Using These Storytelling Techniques | Plenty of marketers are jumping on the B2B video marketing bandwagon, leading it to become just as saturated as any other type of content. While we have numerous channels to post videos – TikTok, Facebook, Instagram, brand websites, YouTube... |
| 29.12.2021 | HubSpot : 9 Product Category Marketing Examples to Inspire Your Own | Imagine shopping at a grocery store that doesn't have any signs pointing you in the right direction. Odds are you'd spend a lot of time wandering the aisles until you found what you needed.
People want a sense of direction when they're shop... |
| 29.10.2021 | Intangible Values: The Secret To A Brand’s Success | Ernie Ross is the head of branding and innovation agency Ross | ReThink and the creator of the Intangience™ methodology. |
| 13.10.2021 | HubSpot : What is a YouTube Pre Roll Ad | Even if you aren't completely sure what a pre roll ad is, odds are you've seen a few of them.
Click on any YouTube video and, more often than not, a short advert will automatically play before the video. This is known as a pre roll ad. Here... |
| 29.09.2021 | Persuasive Advertising: What It Is & How to Do It [+Examples] | What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears' iconic run as a Pepsi spokesperson, the enduring"got milk?" campaign (which is i... |
| 31.08.2021 | Your Business Needs an Enemy | August 31, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Defining your business's enemy may seem combative, but it's really about giving you a focus: something to push against. Throughout my 30-year career i... |
| 03.06.2021 | UNILEVER PLC
Unilever : Dove announces 8.5 million forest restoration project | Dove announces €8.5 million forest restoration project
03/06/2021
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| 22.02.2021 | LG Electronics : IN KOREA, “MZ” GENERATION IS A REAL THING | In the Korea press, readers will often run across the term MZ Generation. No, this isn't a new K-Pop group but a forced pairing of two groups - Millennials and Gen Z - which the rest of the world views as separate and distinct demographic c... |
| 17.02.2021 | Pinterest Search Trends For ‘Manifestation’, ‘Self-Love’ Increase Amid Pandemic | Young beautiful woman with curly hair and piercing holding paper with love yourself message ... [+] surprised with an idea or question pointing finger with happy face, number onegetty |
| 04.02.2021 | From Cause Marketing To A Greater Mission: How Dove Created A Business Model On Purpose | Dove's Campaign for Real Beauty has turned into a mission — a commitment of inclusivity and body ... [+] positivity has trickled down to every aspect of the brand. Unilever |
| 29.01.2021 | SALESFORCE.COM, INC.
Millennials vs. Gen Z: How Are They Different? | [@Ivan Gener/Stocksy United]
Jan 29, 20215 min read
For marketers and business owners, understanding the nuances and personality quirks of each generation is part of the fun - and part of the challenge. Gen Z simply doesn't respond to offer... |
| 29.04.2020 | Пока все дома: как помочь дочери повысить самооценку и свой эмоциональный интеллект | Дистанционное домашнее обучение и работа накладывают свои коррективы не только на ритм жизни, но и на самосознание. Если взрослые способны объективно представить потенциальные вызовы и перестроиться на другой формат жизнедеятельности, то де... |
| 14.02.2020 | Dove Presents Vending Machine That Accepts Plastic Waste As Currency | 41 2
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Personal care giant Dove has recently installed a sustainably-made vending machine in New York City’s Grand Central Station that takes old plastic bottles as payment for body wash, which comes in a 100% recycled p... |
| 06.08.2019 | Victoria’s Secret CMO Departs Amid Controversy—Here’s What Went Wrong | Victoria's Secret shop in Lisbon, Portugal. Corbis via Getty Images |
| 20.06.2019 | GirlGaze Network looks to connect brands with female creatives | It started with a hashtag. Amanda de Cadenet, photographer, author and TV host, was spending time with her sister, a director and photographer in her own right, when an ACLU study on the lack of diversity among directors was published in th... |
| 07.01.2019 | How research can help brands reconnect with their customers | How research can help brands reconnect with their customers
07-01-2019
Some of the most successful companies in the world have got to where they are because they invest so heavily in research before they bring any new product to market.
Mat... |
| 13.03.2017 | Power of the Purse: Consumer Activism Emerges As the New Feminist Brand | March 13, 2017 4 min read
Opinions expressed by Entrepreneur contributors are their own.
Women have learned the hard way that sometimes the best way to get a point across is to hit ‘em where it hurts: the pocketbook.
For decades, “ad men” i... |
| 07.10.2010 | Sharecare.com launches Q&A site for health | But the site has stirred controversy over its use of experts and brand marketers to answer questions
A new website launched Thursday with the aim of providing an interactive question & answer platform for Web users’ health questions. Th... |
| - | Dove's 'racist' ad might have cost the brand an advantage it spent 13 years building | Facebook/Naythemua
Dove is hardly the first marketer to find itself embroiled in a public-relations crisis this year, but it's likely to take a bigger hit than others, experts say.
This is because the digital ad — which many say carries an ... |
| - | Тренды маркетинга на SABRE Awards и Silver Mercury. Часть первая: борьба с совершенством и интерес к реальным историям | Кампания стала ярким примером успешного сотрудничества и доказательством того, что самое простое решение может оказаться самым верным. Расклеивание стикеров с цитатами незнакомцев – фишка проекта sloooshai, которая прекрасно вписалась в про... |
