| Date | Title | Description |
| 09.07.2026 | PepsiCo earnings miss estimates as U.S. consumers tighten their budgets | PepsiCo reported weaker-than-expected quarterly earnings.
The company’s revenue topped Wall Street’s estimates, boosted by strong international demand for its snacks and drinks.
Pepsi reiterated its full-year forecast.
PepsiCo on Thursday r... |
| 19.06.2026 | DORITOS LOADED UNVEILS HIGH-OCTANE COMMERCIAL STARRING CHEF GORDON RAMSAY AND MERCEDES-AMG PETRONAS F1 DRIVER GEORGE RUSSELL | A new commercial from Doritos Loaded combines culinary creativity with the thrills of Formula 1® racing in a spectacular fictional stunt
Doritos Loaded launches a new global commercial starring Chef Gordon Ramsay and
Mercedes-AMG PETRONAS F... |
| 10.06.2026 | PEPSI® GLOBAL LAUNCHES PEPSI 'HOUSE OF TREATS' A NEW AWAY FROM HOME EXPERIENTIAL BEVERAGE PLATFORM | DUBLIN, June 10, 2026 /PRNewswire/ -- Pepsi® Global has launched Pepsi "House of Treats", a new crafted beverages platform designed to deliver experience-first drinks across key Away From Home channels this year. Tapping into cons... |
| 16.05.2026 | Shanghai's INS LAND Unveils Three New Immersive Venues -- Soul House, Radi, and Jump | SHANGHAI, May 16, 2026 /PRNewswire/ -- INS LAND, the urban entertainment complex recently ranked No.12 in DJ Mag's 2026 Top 100 Clubs worldwide and No.3 in Asia, announced the opening of three new venues: Soul House, an immersive club; Radi... |
| 28.04.2026 | BOLD NEW LOOK, A BRIGHTER NEW MOOD: MIRINDA® LAUNCHES A "SMILE PLEASE" PLATFORM GLOBALLY | #SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing Mirinda's commitment to bold, flavorful fun.
PURCHASE, N.Y., April 28, 2026 /PRNewswire/ -- To... |
| 20.04.2026 | PepsiCo says price cuts are paying off | Listen to the article 3 min
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PepsiCo is benefiting from recent decisions to cut prices and reposition some of its biggest snack brands, top executives said last week.
The... |
| 16.04.2026 | Gatorade to remove artificial colors from top flavors in brand refresh | Listen to the article 4 min
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PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that position... |
| 20.03.2026 | Pepsi® Global Unveils Pepsi Football Nation - A New Global Platform Celebrating Football Culture Beyond the 90 Minutes | Pepsi Football Nation is a global platform celebrating fan culture, partnerships, and brand activations beyond the pitch.
Built on Over 50 Years of Heritage, Pepsi Football Nation connects fans across clubs, countries, and continents throug... |
| 16.03.2026 | PepsiCo enters booming meat stick space with Good Warrior | Listen to the article 2 min
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PepsiCo is entering the fast-growing meat stick market with the launch of a new brand called Good Warrior.
The sticks have 10 gra... |
| 06.03.2026 | Leftovers: PepsiCo launches protein-packed Doritos | Jack’s Link meat snacks go clean-label | Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are som... |
| 24.02.2026 | Sting Energy gives Every Six its own Sonic Identity, this Cricket Season | Delhi, India
Did you think every Six is similar? Sting® Energy’s unique idea “Longer the Six, louder the Sting® sonic”, owning the sound how every Six shot is different
Cricket legends Yuvraj Singh and Ravi Shastri bring to life the latest ... |
| 23.02.2026 | PepsiCo’s first creator-led product launch reimagines chips for Gen Z | Listen to the article 3 min
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PepsiCo Foods launched its first creator-led product line in collaboration with Madison Beer, iShowSpeed and Dude Perfect, per de... |
| 17.02.2026 | PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans | Listen to the article 7 min
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Even though Pepsi hasn’t sponsored the Super Bowl Halftime Show since 2022, parent company PepsiCo has maintained a strong presence at the bi... |
| 08.02.2026 | PepsiCo's Strategic Pivot: Price Cuts, Healthier Options, and Market Rebound | PepsiCo shifts strategy. Years of price increases alienated consumers. Demand for snacks and drinks softened significantly. Global volumes declined. Now, PepsiCo implements price cuts on popular chip brands like Lay's and Doritos. This move... |
| 03.02.2026 | PepsiCo cutting prices on Doritos and other snacks by up to 15% | Listen to the article 3 min
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PepsiCo is lowering prices for brands including Doritos and Cheetos by up to 15% in a bid to reignite growth and win back inflation-wary cons... |
| 03.02.2026 | PepsiCo’s drink sales are improving, and it’s planning to cut snack prices | PepsiCo reported fourth-quarter earnings and revenue that topped Wall Street’s estimates.
The food and beverage giant also reiterated the 2026 forecast provided in December.
This year, Pepsi will cut prices on some of its chips, including T... |
| 03.02.2026 | PepsiCo plans price cuts as demand for its drinks and snacks slips | Getting your Trinity Audio player ready...
By DEE-ANN DURBIN
PURCHASE, NY (AP) — PepsiCo is cutting prices on Lay’s, Doritos, Cheetos and Tostitos chips this year to win back customers exasperated by years of price hikes. Related Articles
T... |
| 20.01.2026 | Tapatio hot sauce acquired by private equity firm | Listen to the article 2 min
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Tapatio hot sauce is being acquired by private equity firm Highlander Partners for an undisclosed amount, the companies said in a... |
| 18.12.2025 | UGC, интерактив и экономика участия. Как сценарии геймификации конвертируются в деньги | Как изменилась роль зрителя: от потребителя к участнику
Вот был театр. И всегда в нем роли были поделены твердо: актер играет на сцене, зритель смотрит из зала. И так было всегда. По тем же правилам играло и телевидение, и ютуб, и прочие пл... |
| 13.12.2025 | ‘Stranger Things’ ushered in a new era for Netflix | Netflix’s “Stranger Things” franchise has become one of the biggest cultural touchstones of the streaming era and has solidified the company as not just a competitor, but a leader in the space.
As the show rolls out its final season in piec... |
| 03.12.2025 | Sting Energy and Mercedes-AMG PETRONAS F1 Team Announce their Global Partnership Like Never Before - By a Car | Delhi, India
A Partnership Announced at Full Throttle—No Humans Required
Fast Just Got Faster: Sting Energy ® Enters Speed Culture with Mercedes AMG Petronas F1 Team
The landmark global partnership with Mercedes-AMG PETRONAS F1 Team begins ... |
| 02.12.2025 | PepsiCo inks global pact with Mercedes F1 team, deal involves Gatorade, Sting and Doritos | - |
| 26.11.2025 | Cheetos, Doritos go colorless as PepsiCo launches versions without artificial dyes | Listen to the article 3 min
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Cheetos and Doritos are stripping down to their true colors as PepsiCo begins rolling out snack options without artificial dyes, part of a sl... |
| 31.10.2025 | PepsiCo overhauls corporate branding to broaden focus beyond Pepsi | Listen to the article 4 min
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PepsiCo unveiled its first new corporate brand identity in nearly 25 years to better emphasize the breadth and diversity of its g... |
| 10.10.2025 | Leftovers: M&M’s launches freeze-dried candy | Marvel stars brew up beverage collab | Listen to the article 5 min
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Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ... |
| 02.10.2025 | Gatorade and Cheetos are among the Pepsi products getting a natural dye makeover | By DEE-ANN DURBIN and TED SHAFFREY, Associated Press
VALHALLA, New York (AP) — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecti... |
| 18.07.2025 | PepsiCo to launch Cheetos and Doritos versions without artificial colors, flavors | Listen to the article 3 min
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PepsiCo plans to offer versions of Cheetos and other popular brands without artificial colors and flavors while expanding its use of avocado ... |
| 28.05.2025 | The Sonic Surge: PepsiCo's Bold Move into Formula 1 with Sting Energy | In a world where speed meets sound, PepsiCo has made a groundbreaking leap into the fast lane. The beverage giant has officially partnered with Formula 1, bringing its energy drink, Sting Energy, to the forefront of the racing scene. This p... |
| 27.05.2025 | PEPSICO® ANNOUNCES WORLDWIDE OFFICIAL PARTNERSHIP WITH FORMULA 1® | PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport
PURCHASE, N.Y., May 27, 2025/PRNewswire/ -- PepsiCo announces a groundbreaking worldwide pa... |
| 29.04.2025 | Pepsi® Announces Global Female Football Ambassadors - Alexia Putellas, Caroline Graham Hansen, Farah Jefry and Lauren James | Pepsi's new signings join global ambassador Leah Williamson in refreshing the game and are set to leave their mark on the world stage this summer.
The faces of Pepsi's new roster will take over cities around the world this month, to celebra... |
| 24.04.2025 | The Market's Rollercoaster: Navigating Gains and Uncertainty | The stock market is a wild ride. One day, it soars; the next, it dips. Recently, stock futures slipped after major averages enjoyed back-to-back gains. The S&P 500 futures fell by 0.5%, while Nasdaq-100 futures dropped 0.7%. The Dow Jon... |
| 24.04.2025 | A New Era for Utz: Leadership Changes and the Shift Away from Artificial Dyes | Utz Brands is making waves in the snack industry. The Pennsylvania-based company is not just about chips and pretzels anymore. It’s about strategic growth and a fresh vision. Recently, Utz announced the appointment of William J. Kelley Jr. ... |
| 24.04.2025 | The Colorful Shift: Phasing Out Artificial Dyes in America’s Food Supply | In a bold move, the Food and Drug Administration (FDA) is set to phase out artificial dyes from America’s food supply by the end of 2026. This decision marks a significant shift in how food manufacturers approach color additives, particular... |
| 24.04.2025 | The Color Shift: A New Era for Food Dyes in America | The vibrant hues of our favorite snacks are about to fade. By the end of 2026, the Food and Drug Administration (FDA) plans to phase out petroleum-based synthetic dyes from the American food supply. This decision is a response to growing co... |
| 23.04.2025 | Artificial dyes used in Gatorade, Flamin’ Hot Cheetos to be phased out by 2026—it’s not clear they’re harmful, scientist says | Skittles may no longer be the colors of the rainbow soon. By the end of next year, the Food and Drug Administration plans to phase out the use of all petroleum-based synthetic dyes in America’s food supply and replace them with natural alte... |
| 18.03.2025 | PepsiCo's Bold Move: Acquiring Poppi to Tap into the Functional Beverage Market | In a world where health and wellness reign supreme, PepsiCo has made a strategic leap. The beverage giant has acquired Poppi, a prebiotic soda brand, for a staggering $1.95 billion. This acquisition, which includes $300 million in anticipat... |
| 17.03.2025 | PepsiCo to Buy poppi | NYC-based PepsiCo (NASDAQ: PEP) acquired poppi, a prebiotic soda brand, for $1.95 Billion, including $300M of anticipated cash tax benefits for a net purchase price of $1.65 Billion.
With the acquisition, still subject to customary closing ... |
| 09.02.2025 | Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future | Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future
By Dawn ChmielewskiFebruary 9, 20255:03 PM UTCUpdated ago
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| 07.02.2025 | Super Bowl ads offer laughs, celebs, surprises to win over viewers | - |
| 06.02.2025 | The Shifting Sands of Diversity Initiatives in Corporate America | In a surprising turn, Google has decided to scrap its diversity-based hiring targets. This move echoes a broader trend among U.S. corporations, which are reevaluating their diversity, equity, and inclusion (DEI) initiatives. Once a beacon o... |
| 06.02.2025 | The Shifting Sands of Diversity in Corporate America | In a landscape once dominated by promises of inclusivity, corporate America is witnessing a seismic shift. Google, a titan of the tech world, has decided to abandon its diversity-based hiring targets. This move echoes a broader trend among ... |
| 05.02.2025 | How Super Bowl brand extensions can fuel big-time growth | Listen to the article 9 min
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Patricia Manos, a senior vice president of marketing and consumer experience at Curion, specializes in developing strategic marketing initiat... |
| 05.02.2025 | PepsiCo to focus on value, healthier offerings amid slump in snacks | Listen to the article 4 min
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PepsiCo is focusing more on catering to consumers looking for value and boosting its better-for-you options as it aims to stoke g... |
| 05.02.2025 | Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers | With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember your brand message. And with a few ad spots going for a record $8 million for 30 seconds this year, the stakes hav... |
| 14.01.2025 | Taco Bell Is More Than 60 Years Old — Here's the Brand's Secret to Staying Relevant, According to Its CEO The fast food franchise has its sights set on something bigger than the quick service restaura... | Is it easier to take over a struggling brand or a super-hot brand?
A hot brand might sound easier. It already has momentum! The fundamentals are strong! But in January 2024, when Sean Tresvant became the new CEO of Taco Bell, he answered th... |
| 16.12.2024 | Walkers: Sales jump at Doritos, Monster Munch and Quavers owner | - |
| 09.12.2024 | PepsiCo’s ‘we can’t do it alone’ thinking prompts food giant to look for outside help | Listen to the article 9 min
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PepsiCo’s food division has carved out a dominating presence in the snacking space with brands such as Doritos, Quaker Oats and Lay’s. But ex... |
| 02.11.2024 | Berkshire Hathaway's Cash Conundrum and PepsiCo's Legal Victory: A Tale of Two Giants | In the world of finance and corporate responsibility, two stories stand out this week: Berkshire Hathaway's record cash pile and PepsiCo's legal triumph over New York State. Both narratives reveal the complexities of modern business, where ... |
| 01.11.2024 | PepsiCo beats New York state's lawsuit over plastics pollution | GovernmentCircular Economy
Climate Change
PepsiCo beats New York state's lawsuit over plastics pollution
By Jonathan StempelNovember 1, 20244:20 PM UTCUpdated ago
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| 31.10.2024 | PepsiCo, retailers share purchase data to improve sales forecasting, exec says | Previous
FILE PHOTO: Workers push cartons of Pepsi products, in New York's Hell's Kitchen neighborhood, October 8, 2009. REUTERS/Chip East/File Photo
FILE PHOTO: A Pepsi truck is shown in Charlotte, North Carolina, U.S., September 26, 2016.... |
| 22.10.2024 | Doritos показала рекламу чипсов в невесомости с экипажем Polaris Dawn | Doritos показала рекламу чипсов, снятую в космосе. В ролике члены экипажа Polaris Dawn Джаред Айзекман, Скотт «Кидд» Потит, Сара Джиллис и Анна Менон перекусывают чипсами Doritos «Zero Gravity Cool Ranch» в невесомости на борту капсулы Spac... |
| 09.10.2024 | PepsiCo Foods creative chief on in-housing and ‘borderless’ content | Listen to the article 11 min
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NEW YORK — Even as Advertising Week New York welcomes more discussion tracks centered on performance marketing and commerce media, splashy b... |
| 25.07.2024 | The Golden Quest: U.S. Women’s Basketball and the Evolution of Athlete Parenthood**
** | ** The U.S. women’s basketball team stands on the brink of history. They aim for their eighth consecutive Olympic gold medal in Paris. This pursuit is not just about medals; it’s about legacy. The women’s team seeks to break a tie with the ... |
| 24.07.2024 | Olympics | Rise of women’s sports brings greater emphasis on maternity and parental needs | U.S. national soccer team defender Casey Krueger welcomes the greater attention sports is paying to both pregnancy and the needs of athletes who are parents of young children.
For Krueger, it’s personal. When she’s competing in France begin... |
| 15.07.2024 | PepsiCo CEO sees lower prices across parts of its snacking portfolio | Listen to the article 3 min
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PepsiCo plans to lower prices for some of its snacks as consumers have increasingly become “value-conscious.”
The food and beverage giant, wh... |
| 25.05.2024 | PepsiCo Brands Lay's® and Gatorade® Strengthen Commitment to Supporting Women in Sport in Celebration of UEFA Women's Champions League Final | PepsiCo brands Lay's® and Gatorade® unite in Bilbao, Spain, around the UEFA Women's Champions League Final with programs that instill young female athletes with confidence and provide resources to fuel their participation in sport
Lay's ReP... |
| 24.05.2024 | Leftovers: Warheads, Care Bears team up for sour treat | Kellanova fires up ‘swicy’ snack | Listen to the article 5 min
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Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ... |
| 21.05.2024 | DE-AGING TECHNOLOGY REUNITES RACHEL YANKEY OBE WITH HER NINE-YEAR-OLD SELF TO SPARK A DEBATE ABOUT CONFIDENCE | GATORADE RESEARCH REVEALS 40% OF TEEN GIRLS LACK CONFIDENCE IN SPORT*
LONDON, May 21, 2024 /PRNewswire/ -- Today, as the world anticipates the UEFA Women's Champions League Final in Bilbao, Spain, Gatorade research* reveals 40% of teen girl... |
| 21.03.2024 | PepsiCo creates Flamin’ Hot brand to highlight fast-growing chip flavor | Listen to the article 3 min
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PepsiCo has established Flamin’ Hot as its own brand within the beverage and snacking giant’s portfolio, the company said on Thursday.
The Do... |
| 07.03.2024 | Right-wing boycotters take aim at another brand: Doritos | Retail Right-wing boycotters take aim at another brand: Doritos
Grace Eliza Goodwin
2024-03-06T21:03:56Z
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| 02.11.2023 | The Week in AgriFoodTech: Beyond Meat does layoffs, Fibmold lands $10m for alt plastic, Athian & Elanco team up | Beyond Meat announced this week it will cut 19% of its workforce after a weak third quarter. In agtech, sustainable materials company Fibmold raised funds for a plastic alternative and Bioomix announced a raise for its microbial ag solution... |
| 15.12.2022 | The week in agrifoodtech: NotCo scores $70m, HealthKart’s mega-round, new funding for Winter Farm | Another week, another funding round for Chilean foodtech startup NotCo. But it wasn’t the only company to land funding during this downturn. Nutrition platform HealthKart secured a mega-round, while indoor farming and restaurant tech both s... |
| 05.07.2022 | Derek Lewis, PepsiCo’s Multicultural Business And Equity Development President Discusses His Company’s Diversity Initiatives | Derek Lewis, PepsiCo's Multicultural Business And Equity Development President PepsiCo |
| 14.02.2022 | Yext : A $6 Million Dollar Fumble? Watch What Happens When Top Super Bowl Advertisers Can't Answer Questions With Their Own Website Search | The average cost of a 30-second Super Bowl ad this year is a whopping $6.5 million. That means brands from Anheuser-Busch to Avocados From Mexico shelled out more than $200K per second to drive brand awareness during the big game.
While it'... |
| 27.01.2021 | Super Bowl snacking trends: Frito Lay projects 21% increase in snacking | "Retail sales data shows Super Bowl Sunday is one of the biggest snacking days of the year, but snack consumption has seen a significant uptick since the onset of the pandemic," said Frito Lay.
The snacking giant's poll was condu... |
| 03.02.2014 | Super Bowl XLVIII: Who won the battle of the brands? | Of course it depends how you define success. If it's about getting people talking (well, exchanging insults) on Twitter, the prize should probably go to Coca-Cola for its America is Beautiful ad (sung in seven languages).
If it's about vot... |
| 31.01.2014 | Super Bowl XLVIII: Battle of the brands! Watch all the teasers here | So as it's Friday, and well, no one's in the mood for serious news, or work, we thought we'd check out their ads... Let us know what you think...
Nestlé: We can work it out…
First up is food giant Nestlé, a Super Bowl virgin, which is us... |
| 11.11.2009 | Interview With Matt Bromberg, CEO of Major League Gaming | This past weekend, thousands of gamers descended upon the Anaheim Convention Center to spectate and compete in one of the biggest video game competitions of the year, put on by Major League Gaming. Over two hundred teams of four individuals... |
| - | Использование архетипов брендов для построения эффективной коммуникации с аудиторией | Потребители выстраивают свои отношения с брендом фактически так же, как с другими людьми: если при первом прикосновении возникает интерес, они захотят узнать его больше. Вот почему компании используют архетипы для создания последовательной ... |