Tackling the challenge of integrating kindness into daily life, breaking down intrinsic and extrinsic barriers to enhance personal well-being and mental health. Donald Diffang, Co-Founder and CEO, who is a clinical research scientist with over 20 years of experience in research project management; Henry Chuks, Co-Founder and CTO, who has a strong track record of delivering successful software technology projects in various industries;Dr. Kiki Koutmeridou, Chief Behavioural Scientist, who has a deep understanding of the underlying motivations for kindness and a focus on using evidence-based approaches; Lucia Janosikova, CFO and Business Development, who is a highly skilled and experienced all-rounder in various industries $24.5B EU mental wellbeing app market CAGR 6.5%