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Digital Analytics Association
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Digital Analytics Association

http://www.digitalanalyticsassociation.org/
Last activity: 31.01.2019
Active
Categories: AnalyticsDataDevelopmentManagementNonprofitWeb
MISSION STATEMENT
Advancing the use of data to understand and improve the digital world through professional development and community.

VISION
A better digital world through data.

HISTORY
The DAA was founded as the Web Analytics Association in 2004. As more digital data streams became available, the responsibilities of the analyst broadened and the term "web analytics"​ became known as the study of data collected exclusively on websites. The Board of Directors chose to change the name to the Digital Analytics Association in 2011 to account for the analyst's changing role of weaving together data from multiple sources and channels.
Followers
13.86K
Website visits
14.7K /mo.
Mentions
4

Overview

Location
United States, Massachusetts, Wakefield
Employees
11-50
Founded date
2003

Mentions in press and media 4

DateTitleDescription
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Oct 6, 2016DMscore raises $2.5 million for A.I platform that helps lawyers find clientsWe are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Digital marketing platform DMscore announced toda...
Oct 6, 2016DMscore raises $2.5 million for A.I platform that helps lawyers find clientsDigital marketing platform DMscore announced today that it raised a $2.5 million seed investment to launch its first marketplace. The Palo Alto-based startup aims to help local professional services improve their digital marketing strategy ...
Sep 29, 20166 leaders to learn from at this year’s Digital Analytics Philadelphia SymposiumWithout a doubt, data has become crucial to driving key business decisions. But with the growing volume of data available, how can you determine what insights will have the biggest impact? On Thursday, Oct. 6, from 12:30 p.m. to 6:05 p.m. a...

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FAQ about Digital Analytics Association

When was Digital Analytics Association founded?

Digital Analytics Association was founded in 2003.

What has the press written about Digital Analytics Association?

Parsers VC has collected 4 articles mentioning Digital Analytics Association, among them “DMscore raises $2.5 million for A.I platform that helps lawyers find clients” (Oct 6, 2016) and “DMscore raises $2.5 million for A.I platform that helps lawyers find clients” (Oct 6, 2016).

Is Digital Analytics Association still active?

Yes, Digital Analytics Association is active; its latest activity on Parsers VC dates from Jan 31, 2019.