Startups
Dig Insights was founded in 2010 by a small group of senior market researchers.
The founding partners bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world’s leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson, Schering-Plough and Maple Leaf.
Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results.
We believe that quantitative market research should:
1) Inspire bold new thinking
2) Accurately predict choices, not just compare ideas against normative databases
3) Leverage the potential of new technology, embracing new opportunities for insight
The founding partners bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world’s leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson, Schering-Plough and Maple Leaf.
Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results.
We believe that quantitative market research should:
1) Inspire bold new thinking
2) Accurately predict choices, not just compare ideas against normative databases
3) Leverage the potential of new technology, embracing new opportunities for insight
Overview
Location
Canada, Ontario, Toronto
Employees
51-200
Founded date
2010
Mentions in press and media 4
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jun 3, 2024 | The Three Main Barriers Stopping Americans from Buying Plant-Based Food – and How to Fix Them | 6 Mins Read A new consumer survey highlights the three key barriers to plant-based food purchases in the US, and the opportunities for brands to overcome them. Alternative protein finds itself at a bit of a crossroads in the US, where sales... |
| May 30, 2024 | Report Reveals How Brands Can Capitalize on Plant-Based Protein Trends in 2024 | The Plant Based Foods Association (PBFA) and The Good Food Institute (GFI) recently conducted a comprehensive survey to examine consumer attitudes and behaviors toward plant-based proteins. The survey, which included 1,500 Americans aged 18... |
| Sep 8, 2022 | Beringer Capital Acquires Majority Stake in Innovative Consumer Insights Company, Dig Insights | Dig has done a remarkable job of differentiating its offering and positioning itself as a core mechanism in the innovation processes of major players. Now, they are ready for their next phase of growth. TORONTO (PRWEB) September 08, 2022 Be... |
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FAQ about Dig Insights
When was Dig Insights founded?
Dig Insights was founded in 2010.
What has the press written about Dig Insights?
Parsers VC has collected 4 articles mentioning Dig Insights, among them “The Three Main Barriers Stopping Americans from Buying Plant-Based Food – and How to Fix Them” (Jun 3, 2024) and “Report Reveals How Brands Can Capitalize on Plant-Based Protein Trends in 2024” (May 30, 2024).
Is Dig Insights still active?
Yes, Dig Insights is active; its latest activity on Parsers VC dates from Mar 18, 2025.