| Date | Title | Description |
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| Apr 17, 2019 | Get 'Assassin's Creed Unity' ($30 value) FREE for a limited time | On 15 April, a fire broke out on the roof of Notre-Dame, in Paris, France. The iconic cathedral, which survived both World Wars largely unscathed, was severely damaged. Much of the 850-year old Gothic building's roof and the historic spire ... |
| Dec 15, 2018 | DeltaDNA: In-game advertising becomes viable alternative to in-app purchases | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
After years of uncertain experimentation, free-to... |
| Dec 15, 2018 | DeltaDNA: In-game advertising becomes viable alternative to in-app purchases | After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) rather than just an additional revenue bonus, according to DeltaDNA‘s survey of 336 ... |
| Jul 7, 2018 | Epic’s epic monetization has it winning the battle of battle royales | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
At the start of the year, one of the biggest questions in gaming was undoubtedly: “Who is going to win the battle of the royales betwee... |
| Jul 7, 2018 | Epic’s epic monetization has it winning the battle of battle royales | At the start of the year, one of the biggest questions in gaming was undoubtedly: “Who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” After a brief period of parity, we now have our winner.
Ov... |
| Apr 23, 2018 | Top Apple, Google, and Samsung smartphones hit game monetization records | The latest smartphones from Apple, Google, and Samsung achieve high rates of monetization compared to other kinds of smartphones, according to a study from analytics and marketing platform DeltaDNA.
Edinburgh and San Francisco-based DeltaDN... |
| Apr 23, 2018 | Top Apple, Google, and Samsung smartphones hit game monetization records | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The latest smartphones from Apple, Google, and Samsung achieve high rates of monetization compared to other kinds of smartphones, accor... |
| Mar 22, 2018 | Earthbound eSports and Everything After | In an industry not known for outspoken and high profile executives, Neil Heywood, is still a relatively quiet figure. An investor and executive with a wide range of technology companies, he’s now backing a new esports company, with a number... |
| Nov 25, 2017 | DeltaDNA: More mobile game developers see the value of in-game ads | Mobile game developers are embracing in-game advertisements as an important way to monetize games, according to a study by analytics firm DeltaDNA.
The company, based in Scotland and San Francisco, said in its 2017 DeltaDNA Ad Survey that d... |
| Nov 25, 2017 | DeltaDNA: More mobile game developers see the value of in-game ads | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Mobile game developers are embracing in-game adve... |
| Aug 30, 2017 | DIGIT Movers and Shakers: August 2017 | NEW HIRES Eden Scott
Scottish recruitment firm Eden Scott is bolstering its Sciences, Manufacturing and Technology sector team with four new starts. Lyn Smith has joined the Glasgow office as senior consultant after relocating from Northern... |
| Jul 23, 2017 | Samsung and Google are closing the gap on Apple’s monetization of mobile games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Apple has long been dominant when it comes to the iPhone’s ability to monetize mobile games at higher rates than rival smartphones. But... |
| Jul 23, 2017 | Samsung and Google are closing the gap on Apple’s monetization of mobile games | Apple has long been dominant when it comes to the iPhone’s ability to monetize mobile games at higher rates than rival smartphones. But mobile analytics and marketing platform DeltaDNA has found in a study that rivals are closing the gap.
F... |
| May 16, 2017 | Seven Scottish Companies Nominated In Games Industry Awards | Despite this, the sector is evolving rapidly, with a wide variety of new companies springing up across the whole of Scotland. In addition to development studios, a growing number of companies providing tools and technologies to the interact... |
| Mar 12, 2017 | DeltaDNA hits 100 million monthly active users for real-time marketing and analytics | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
DeltaDNA has surpassed more than 100 million monthly active users (MAU) for its real-time marketing and mobile analytics platform. That... |
| Mar 12, 2017 | DeltaDNA hits 100 million monthly active users for real-time marketing and analytics | DeltaDNA has surpassed more than 100 million monthly active users (MAU) for its real-time marketing and mobile analytics platform. That means that the game publishers and developers who use the platform have that amount of traffic.
Growth h... |
| Dec 23, 2016 | How Super Mario Run screws up mobile monetization | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
I’m not sure that Nintendo’s much heralded free-to-start (F2S) monetization model was worth the wait. It was a year-and-a-half ago that... |
| Dec 23, 2016 | How Super Mario Run screws up mobile monetization | I’m not sure that Nintendo’s much heralded free-to-start (F2S) monetization model was worth the wait. It was a year-and-a-half ago that it was first touted, with Nintendo CEO, Satoru Iwata’s famous statement that indicated Nintendo would no... |
| Dec 8, 2016 | Why game developers must rethink their advertising strategy | Presented by Simplaex
What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break? A few very cost-conscious people might tolerate it, but I reckon most would refuse to ruin their cinema expe... |
| Nov 9, 2016 | DeltaDNA study shows mobile game makers don’t know how to handle in-game ads | Game developers know that in-game ads are important, but they don’t know the best way to approach them. That’s the conclusion of a survey by mobile game marketing firm DeltaDNA.
The study from Edinburgh-based DeltaDNA shows that many develo... |
| Nov 9, 2016 | DeltaDNA study shows mobile game makers don’t know how to handle in-game ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Game developers know that in-game ads are important, but they don’t know the best way to approach them. That’s the conclusion of a surv... |
| Oct 19, 2016 | Is VR a leap back in time for the games industry? | Mark Robinson Contributor
Mark is CEO of deep-data analytics and real-time player marketing platform deltaDNA, based in San Francisco and Edinburgh.
When we look back through the annals of time, there, etched in the history books will be “2... |
| Apr 22, 2016 | Making games pay: Data secrets for monetization (webinar) | In-app ads, in-app purchases or pay-to-play? Our stellar panel will show how users’ data reveals the best way to monetize your game. Join VB’s own Dean Takahashi, Thumbspire’s VP of Product Stefano Melucci, Appsflyer’s Shani Rosenfelder and... |
| Aug 14, 2015 | The DeanBeat: Casual Connect shows that the game business is a daily Darwinian struggle | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The Casual Connect game conference was a big affair this week in San Francisco, and it was a bellwether for the health of the game busi... |
| Jul 26, 2015 | Player marketing firm deltaDNA enters in-game advertising | deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising.
SmartAds is the name of its new offering, and the Edinburgh, Scotland-based company said the new platform can targ... |
| Jul 26, 2015 | Player marketing firm deltaDNA enters in-game advertising | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising.
SmartAds ... |
| Jul 17, 2015 | 5 ways to make your players happy | With high-profile names like Candy Crush Saga, Puzzle & Dragons, and Clash of Clans each grossing over $1 billion in 2014, the mobile games sector appears to be in rude health. This is especially true in Japan, where mobile gaming spend... |
| May 13, 2015 | DeltaDNA retools its analytics dashboard for real-time retention | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
DeltaDNA has retooled its analytics dashboard so ... |
| Feb 19, 2015 | DeltaDNA launches free and unlimited advanced game analytics | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Game analytics and marketing company DeltaDNA unveils a free and unlimited game analytics service today.
The service, DeltaDNA Go, prov... |
| Feb 19, 2015 | DeltaDNA launches free and unlimited advanced game analytics | Game analytics and marketing company DeltaDNA unveils a free and unlimited game analytics service today.
The service, DeltaDNA Go, provides developers with granular event-level data to give what the company claims is a truly accurate pictur... |
| Dec 2, 2014 | DeltaDNA offers discount to indie game studios for its monetization tools | Indie game makers could benefit from great mobile and online monetization tools, but they can’t always afford them. So DeltaDNA, a maker of analytics and game personalization technology, is announcing today that it will support indies by gi... |
| Dec 2, 2014 | DeltaDNA offers discount to indie game studios for its monetization tools | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Indie game makers could benefit from great mobile and online monetization tools, but they can’t always afford them. So DeltaDNA, a make... |
| Nov 14, 2014 | Game analytics 3.0: This time, it’s personal | This sponsored post is produced by deltaDNA.
For a long time, the games industry didn’t have the means to build two-way relationships with players. Like the film industry, the relationship with the customer only travelled in one direction a... |
| Nov 4, 2014 | deltaDNA Secures $3M in Series A Equity Funding | deltaDNA, an Edinburgh, Scotland, Uk-based provider of an analytics and game personalization platform for the games industry, secured an additional $3m in Series A equity funding.
Backers included existing investors Par Equity, STV Group pl... |
| Nov 3, 2014 | Funding Daily: Digital map tools, medical imaging, and more from today's tech funding news | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Here’s a list of today’s biggest funding stories,... |
| Nov 3, 2014 | DeltaDNA raises $3M for its game analytics and personalization platform | DeltaDNA has raised $3 million for its game analytics and “personalization platform,” which helps companies target specific gamers with marketing in free-to-play, cross-platform games and apps.
Today’s funding came from new strategic invest... |
| Nov 3, 2014 | DeltaDNA raises $3M for its game analytics and personalization platform | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
DeltaDNA has raised $3 million for its game analy... |
| Nov 3, 2014 | Funding Daily: Digital map tools, medical imaging, and more from today's tech funding news | Here’s a list of today’s biggest funding stories, updated as the day unfolds. Tip us here if you have a deal to share. Investors drop $2.6B in big boost to Africa’s mobile networks
Africa’s mobile infrastructure just got a huge lift from th... |
| Oct 1, 2014 | DeltaDNA's and HP Vertica's database research tools help you learn about your players | Hewlett-Packard’s Vertica division and DeltaDNA are teaming up to provide game developers with more knowledge about their players. The companies are providing Vertica’s database analytics software and DeltaDNA’s own player relationship-mana... |
| Oct 1, 2014 | DeltaDNA's and HP Vertica's database research tools help you learn about your players | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Hewlett-Packard’s Vertica division and DeltaDNA a... |
| Sep 15, 2014 | Final additions to GamesBeat 2014 speaker line-up: Total World Domination starts today, September 15 | GamesBeat 2014 is upon us. The speaker line-up has been filling up since our last post. We will gather together today at the Parc 55 Wyndham Hotel in San Francisco for two days of in-depth discussions surrounding all things gaming. In fact,... |
| Sep 15, 2014 | Final additions to GamesBeat 2014 speaker line-up: Total World Domination starts today, September 15 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GamesBeat 2014 is upon us. The speaker line-up has been filling up since our last post. We will gather together today at the Parc 55 Wy... |
| Sep 14, 2014 | Meet the respectable (and wacky) emcees for GamesBeat 2014 | We’re pleased to announce our emcees for GamesBeat 2014, our sixth annual game-industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Above: Michael Pachter, analyst at Wedbush Securities.
... |
| Sep 14, 2014 | Meet the respectable (and wacky) emcees for GamesBeat 2014 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We’re pleased to announce our emcees for GamesBeat 2014, our sixth annual game-industry conference that takes place Sept. 15 and Sept. ... |
| Sep 12, 2014 | GamesBeat University has the tips and tricks you need to run a modern game business | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
At our sixth annual GamesBeat 2014 this year, we are trying an experiment called GamesBeat University (GBU). It’s like a conference wit... |
| Sep 12, 2014 | GamesBeat University has the tips and tricks you need to run a modern game business | At our sixth annual GamesBeat 2014 this year, we are trying an experiment called GamesBeat University (GBU). It’s like a conference within a conference taking place at the same time as GamesBeat 2014 on Monday Sept. 15 and Tuesday Sept. 16 ... |
| Sep 11, 2014 | GamesBeat 2014 mainstage agenda is best ever: With 101 speakers, 27 CEOs, 7 game VCs, and dozens of press | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We’ve booked them. GamesBeat 2014 will have 101 speakers who comprise our strongest line-up in the event’s six-year history. It takes p... |
| Sep 11, 2014 | GamesBeat 2014 mainstage agenda is best ever: With 101 speakers, 27 CEOs, 7 game VCs, and dozens of press | We’ve booked them. GamesBeat 2014 will have 101 speakers who comprise our strongest line-up in the event’s six-year history. It takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco. We’ve assembled a who’s who of ... |
| Sep 10, 2014 | GamesBeat 2014’s newest speakers feature execs from Nexon, OnLive, and Glu Mobile | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We’re pleased to announce three more speakers at GamesBeat 2014, our sixth annual game industry conference that takes place Sept. 15 an... |
| Sep 10, 2014 | GamesBeat 2014’s newest speakers feature execs from Nexon, OnLive, and Glu Mobile | We’re pleased to announce three more speakers at GamesBeat 2014, our sixth annual game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.
Our newest speakers include:
Owen Mahoney, CEO ... |
| Sep 10, 2014 | Meet the 7 finalists for the GamesBeat 2014 Who’s Got Game Innovation Showdown | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We received dozens of quality startup applicants to the GamesBeat 2014 Who’s Got Game Innovation Showdown, one of the highlights of Ven... |
| Sep 9, 2014 | Sign up now to receive an invitation to the official GamesBeat 2014 after-party | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GamesBeat 2014 is just a week away. YetiZen, inMobi, and GamesBeat are pleased to announce a co-hosted VIP after-party where gaming exe... |
| Sep 8, 2014 | Meet the all-star moderators of GamesBeat 2014 | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
We are excited to announce expert gaming moderato... |
| Sep 8, 2014 | Meet the all-star moderators of GamesBeat 2014 | We are excited to announce expert gaming moderators to go with our who’s who speakers at GamesBeat 2014, our sixth annual game industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco. Many of... |
| Sep 5, 2014 | Developers: Win free tix to GamesBeat 2014 | GamesBeat 2014 is the must-attend event of the fall for serious games developers, and we want to give you free tickets.
Above: Just a few of the GamesBeat 2014 speakers
Image Credit: John Koetsier
Electronic Arts CEO Andrew Wilson will be s... |
| Sep 5, 2014 | GamesBeat 2014 ticket alert: Prices go up by $200 today at 5 pm PT! | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We are counting down the days until our GamesBeat 2014 conference begins!
In less than two weeks, we will gather at the Parc 55 in San ... |
| Sep 5, 2014 | Developers: Win free tix to GamesBeat 2014 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GamesBeat 2014 is the must-attend event of the fall for serious games developers, and we want to give you free tickets.
Above: Just a f... |
| May 26, 2014 | 10 reasons why players do not spend money | This sponsored post is produced by deltaDNA.
How can I change my game so that it makes more money?
That’s the million-dollar question in the free-to-play game industry, and one that I’ve been asked nearly as often. And while no single formu... |
| Apr 8, 2014 | Want people to play your free-to-play game? Don’t be greedy | This sponsored post is produced by Mark Robinson,CEO, deltaDNA.
How many poorly designed or frustratingly greedy free-to-play games are you playing at the moment? None, I’m guessing – which puts you firmly in the majority. Indeed, our resea... |
| Mar 6, 2014 | GamesAnalytics rebrands as DeltaDNA to improve player engagement | Mobile-analytics firm GamesAnalytics is rebranding itself as DeltaDNA as it focuses on using mobile metrics to better personalize marketing messages for specific gamers.
The shift is aimed at helping game companies deal with soaring costs f... |
| Mar 6, 2014 | GamesAnalytics rebrands as DeltaDNA to improve player engagement | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile-analytics firm GamesAnalytics is rebranding itself as DeltaDNA as it focuses on using mobile metrics to better personalize marke... |
| Dec 16, 2013 | Will triple-A console games go F2P? An analysis of GTA Online | This sponsored post is produced by Mark Robinson, the chief operating officer of deltaDNA.
Already the dominate model for mobile and PC games, free-to-play (F2P) has been something consoles publishers have been slow to embrace. While the id... |
