Data Genomix

Data Genomix (DG) is an award-winning marketing technology company that brings targeting, analytics, and demonstrable results to industries such as political advertising, civil actions, recruiting, as well as B2C & B2B sales cycles. DG executes digital marketing, conversion, and outreach campaigns with rigorous measurement. From strategy & data modeling to media buying & analytics, DG is the pinnacle of hyper-targeted, person-based advertising.

DG’s team of data scientists and marketing professionals digitally sequence target audiences and match them to individual profiles across social media and online ad inventory. Employing probabilistic matching algorithms, DG ensures its patent-pending identity resolution is best-in-class, connecting effective messaging with precise audiences. DG’s targeting also leverages expert demographic, geographic, and psychographic attribute constructs, which can be deployed independently or in concert with identity-based approaches. DG builds all of its campaigns to measure success based on key performance indicators and produce timely reports with actionable insights. Clients benefit from our targeting, analytics, and media buying expertise through account-based work and DG’s Software-as-a-Service products.