Datagame

Datagame is a self-service online research gamification platform, enabling brands and researchers to replace complex surveys with simple and engaging games.

Datagame makes the benefits of gamification real. It does so in a way that respects the capabilities and technologies of brands’ existing research pipelines. Datagame enables innovation of question types without constraining that innovation to a single data collection platform or channel.

Datgame improves user satisfaction, reduces fatigue, and reduces cost through improved response rates. Where desired, it creates a new type of brand experience that offers authenticity rather than a sanitized survey experience.

Datagame is a service of Insights Meta.