| Date | Title | Description |
| 04.04.2025 | How We Turned a Boring B2B Site into a Viral Traffic Machine | Share
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The Broken Baseline: Why Traditional B2B SEO Fails
Many B2B companies make a critical mistake: they focus on talking about their products and services instead of addressing what their clients are actually searc... |
| 17.05.2024 | Как использовать эффект центральной сцены, чтобы привлечь внимание к товару | В начале 1980-х годов скандинавский психолог Карл Халвор Тейген провел исследование, в ходе которого попросил людей выбрать число от 1 до 12. В 76% случаев участники называли четыре числа, расположенные посередине, а фаворитом стало число с... |
| 25.04.2024 | ClickReady Marketing Launches Exclusive Blog Series Featuring Industry Titans Starting with Neil Patel | ClickReady logo
ClickReady Marketing, a leading web marketing agency renowned for its expertise in SEO and digital marketing strategies, is excited to announce the launch of an inspiring new blog series. This unique series will spotlight th... |
| 20.04.2024 | Использование нейросетей в SEO: большой обзор инструментов | Нейронные сети стремительно меняют ландшафт цифрового маркетинга, и SEO не является исключением. Все больше специалистов по поисковой оптимизации обращаются к возможностям искусственного интеллекта, чтобы улучшить свои стратегии, автоматизи... |
| 09.02.2024 | Топ-5 сервисов для проведения А/В-тестирования | A/B тестирование – это мощный инструмент в арсенале маркетологов, разработчиков и UX-дизайнеров, позволяющий сравнивать две или более версии веб-страницы или приложения для определения лучшей по показателям эффективности. Этот метод помогае... |
| 11.09.2023 | How to Build Digital Platforms With Privacy in Mind | Esha Shukla, Senior Product Manager, Tech Times 11 September 2023, 10:09 am
(Photo : Pete Linforth from Pixabay)
I've spent the last decade of my career building tools to promote privacy and safety in products like WhatsApp, Facebook, Meetu... |
| 09.08.2023 | 50 Лучших Курсов Маркетинговой Аналитики [2023] +Бесплатные | Длительность: 9 месяцев.
Стоимость: полная стоимость – 178 000 руб, по скидке – 97 900 руб, рассрочка – 8 200 руб/мес (на 12 месяцев).
Формат: интерактивные онлайн-семинары, вебинары, домашние задания с проверкой преподавателя, .
Документ о... |
| 26.07.2023 | Чем метод Growth Driven Design отличается от MVP и какие ставить KPI — отвечаем на самые популярные вопросы | Когда мы в дизайн-студии Магвай рассказали, что работаем по методологии Growth Driven Design (дизайн, ориентированный на рост) и опубликовали первую статью, посыпались вопросы. Одни не понимают, как GDD экономит бюджет, другим интересно, ес... |
| 17.11.2022 | Using Effective Communication To Get Airline Marketing Plans Ready For Takeoff | CEO of Mitto, an innovative communications platform company that facilitates omnichannel customer engagement for global brands. |
| 03.02.2022 | HubSpot : 20 Ways to Effectively Increase Your Conversion Rate | Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. Visitors to your website can experience this too if there are too many places to look or ... |
| 03.02.2022 | The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources | Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses "analytics, inexp... |
| 30.12.2021 | Conversion Rate Optimization (CRO): 8 Ways To Get Started | Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that's only half the battle.
Getting more out of existing traffic and lead... |
| 12.11.2021 | 3D Animation Company: Trends in 2021 | 3D animation is a useful tool to boost awareness of a brand, product, or service in a fun and engaging way that can inspire the target audience. Video is an incredibly powerful medium in terms of its ability to captivate our attention for l... |
| 26.10.2021 | HubSpot : 7 Steps to Create a Complete Marketing Strategy in 2021 | How many times have you seen a killer marketing strategy and thought to yourself, "Wow, I wish I would've thought of that!"
(Glossier, I'm looking at you.)
We've all been there. The truth is, when you're just starting out, it can ... |
| 03.05.2021 | How To Make Sure Your Website Is Optimized For Mobile And Why It's Important | It was always inevitable that connections to the internet using mobile devices would overtake desktop or laptop connectivity. In fact, close to 60% of today’s internet traffic comes from smartphones and tablets.
What does this mean for your... |
| 22.03.2021 | How Convenience Is Marking a New Wave in the Service Industry | March 22, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Convenience matters to consumers more than ever. After many months spent primarily at home, consumers have grown used to the convenience of simply orde... |
| 30.11.2020 | How to Create a Merchandise Branding Strategy | The rise of Adtech brought with itself various aspects of Merchandise Branding. Catch this unique marketing guide on building your unique brand persona.
There is no denying that people love to shop. When they buy new clothes, brand new phon... |
| 22.06.2020 | 16 Effective Techniques To Improve A Company's Digital Marketing | Internet usage, both on desktops and mobile, has been increasing at an exponential rate over the last decade. In recent months, users have defaulted to their electronic devices as a window to the world, providing a unique opportunity for bu... |
| 08.10.2019 | 19 PPC Mistakes that can Demolish Your Business for Good | Pay-per-click (PPC) marketing is one of the leading digital channels various sizes of businesses use to reach their customers. A 2018 survey by Clutch reveals that 45% of small businesses do PPC advertising. Certainly, PPC marketing can be ... |
| 11.02.2019 | A Comprehensive Guide To Google Accelerated Mobile Pages | The rise of mobile device usage has surpassed that of the desktop from previous years. Now, the mobile page rankings, the volume of organic search traffic, and the load on the servers — all require equal momentum on mobiles as on desktop we... |
| 20.12.2018 | Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019 | Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019:
“Digital ma... |
| 05.08.2017 | 6 Strategies That Will Boost Your Marketing Return on Investment | When you put money into your marketing department, you’re gambling on the hope that your campaign will produce a notable increase in traffic and sales. If it doesn’t, it’s a waste of money. The efficiency of your marketing return on investm... |
| 29.05.2017 | Кейс из России: Применение Agile-методологии в маркетинге | Пошаговая инструкция от директора по продукту в компании RealtimeBoard Анны Бояркиной.
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Работая в отделе маркетинга, вы постоянно задаетесь вопросом, как ускорить рост компании или бренда. Конечно, важно собр... |
| 17.05.2017 | How Often Should You Send Marketing Emails? | May 17, 2017 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Timing is of huge importance when it comes to email marketing. With click-through rates (CTR) as low as 2 percent for some industries, one of the best wa... |
| 30.01.2017 | 21 FREE Google products you can use to grow your business and personal productivity | Share this article:
It is no longer a news that Google (or let’s call it Alphabet) is one of the most valuable companies in the world. What is more interesting is that Google gives away most of their services for free because most of their ... |
| 17.12.2016 | 3 Holiday Marketing Tips to Keep Your Customers Joyful | The holidays are upon us! It is time to enjoy a vacation and spend time with our loved ones. But, of course, this doesn't mean that we put down our phones, stop using websites, and stop using the apps we love.
Have you even been on a site t... |
| 15.08.2016 | 6 Ways Email Automation Can Help Your Budding Startup | If you haven't been a business owner for long, let me tell you a little secret: email is important. Rather than viewing it as a burden that must be dealt with, think of it as a tool that you can use to automate your business processes and b... |
| 09.02.2016 | The Ultimate Ad | Ajay Chopra Contributor
Ajay Chopra co-founded Pinnacle Systems in his living room and grew it to a multi-billion dollar public company before becoming a venture capitalist with Trinity Ventures.
More posts by this contributor
With so much ... |
| 12.01.2016 | 10 Marketing Experts to Follow on Social Media in 2016 | It is always a good idea to follow experts in a variety of fields, and social media is the best way to follow them. If you are the owner of a business, you are always looking for new marketing ideas, so it only makes sense that you follow t... |
| 09.12.2015 | 3 Ways You Can Improve Your Website’s UX in 2016 | Whether you realize it or not, your website’s user experience (UX) has a significant impact on how consumers see your brand. If your website is sloppy, slow, and archaic, that’s how customers will see your business. On the other hand, if yo... |
| 17.11.2015 | 15 Ways to Get a Top Google Ranking for Your Small Business | November 17, 2015 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Having trouble getting your small business site to rank in the search engines? Not even sure where to start? This post will provide you with 15 simp... |
| 20.10.2015 | A Cheat Sheet for WordPress | You would be hard-pressed to find a website owner/designer who does not like WordPress. Why? Ease, reliability, and security. In fact web developers have now built millions of sites on the very strong back of WordPress, a platform that just... |
| 19.10.2015 | Demystifying Conversion Rate Optimization | Do you have trouble getting your website visitors to perform the action you want?
If so, you're not alone.
Research has shown that many businesses are only able to convert just about 4% of the total number of people that visit their sites.
... |
| 11.09.2015 | Learn what agile marketing can offer your organization, whatever its size | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
In two weeks, some of the most prominent thinkers... |
| 06.03.2015 | 16 growth hacking tools that can give your startup a boost online | Growth hacking, a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, was pioneered by tech startups and remains ideally suited them. These are businesses, after all, that do... |
| 06.03.2015 | 16 growth hacking tools that can give your startup a boost online | Growth hacking, a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, was pioneered by tech startups and remains ideally suited them. These are businesses, after all, that do... |
| 22.01.2015 | Big Data and mobile analytics: Ready to rule 2015 | 2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the tech world. With 2015 fast approaching, prepare for big data’s total domination, as it, along with the Internet o... |
| 22.01.2015 | Big Data and mobile analytics: Ready to rule 2015 | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
2014 was a big year for big data, a term that gra... |
| 04.11.2014 | Is It A Startup Or A Business? | I get irritated when I hear of ‘startups’ around here focusing solely on getting their products noticed by venture capitalists. Well, that’s what it seems like to me.
I even get upset when I see social media posts from many Nigerians who ha... |
| 01.11.2014 | Why your AdWords traffic isn’t converting into customers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
When used properly, AdWords can be one of the mos... |
| 01.11.2014 | Why your AdWords traffic isn’t converting into customers | When used properly, AdWords can be one of the most lucrative forms of advertisement available to you outside of owning the Superbowl. If you’re objectively bad at using the system, however, you end up with a mediocre program with boring ads... |
| 07.09.2014 | 6 Google Analytics tools your company probably isn’t using but should | Google Analytics is a powerful and free service that businesses often use to measure the effectiveness of their online marketing campaigns. The system is genuinely intuitive and offers many services that businesses have used since it first ... |
| 07.09.2014 | 6 Google Analytics tools your company probably isn’t using but should | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Google Analytics is a powerful and free service t... |
| 04.09.2014 | Ultimate Headline Formulas for Tweets, Posts, Articles and Emails | September 4, 2014 14 min read This story originally appeared on Buffer
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things.
Fortunately for us, many people h... |
| 03.05.2014 | 3 big SEO trends for 2014 that will help you win the traffic game | In the past couple of years, SEO has turned from a compliment to a curse word. From being associated with technology, to being associated with Spam. Thus, new buzzwords have woken up to cover for SEO’s reputation flaws and bring new and pos... |
| 18.12.2013 | Stride, A Bootstrapped CRM Service, Acquired By The Founders of KISSmetrics and Crazy Egg | Stride, a bootstrapped CRM company out of Seattle, has been sold to Neil Patel and Hiten Shah, the longtime investor partners behind KISSmetrics and Crazy Egg. Terms of the deal were not disclosed.
The company, which targets freelancers and... |
| 18.07.2013 | Web analytics startup Kissmetrics raises $7M (updated) | [Update: 5:30 pm PT — Space Pencil does business as Kissmetrics]
Serial entrepreneurs Hiten Shah and Neil Patel have raised $7 million for Kissmetrics, a web analytics startup that helps small e-commerce companies make data-driven decisions... |
| 18.07.2013 | Web analytics startup Kissmetrics raises $7M (updated) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
[Update: 5:30 pm PT — Space Pencil does business ... |
| 26.06.2013 | A how-to guide to conversion rate optimisation | Conversion rate optimisation (CRO) is all about getting better conversion rates.
It gets wrapped up too often in geek lingo that makes it seem like a dark art. In conversations about spilt testing on what colour is used, where to use it and... |
| 03.12.2012 | 3 key online marketing tips for startups | If you are building a consumer internet business, you have probably spent 90 percent of your time on product development, building a team, chasing funding, and defending your decision not to get a “real job” to your mother. If you are lucky... |
| 03.12.2012 | 3 key online marketing tips for startups | If you are building a consumer internet business, you have probably spent 90 percent of your time on product development, building a team, chasing funding, and defending your decision not to get a “real job” to your mother. If you are lucky... |
| 04.08.2012 | Analytics Company Crazy Egg Acquires The Hello Bar | Crazy Egg, a company that helps website owners to visualize visitor activity, has acquired the web toolbar product Hello Bar.
The Hello Bar is a customizable, relatively unobtrusive bar that sits at the top of a website and directs visitors... |
| 12.07.2012 | “In the Studio,” KISSmetrics’ Hiten Shah Simply Tells It Like It Is | Editor’s Note: Semil Shah (@semil) is currently an EIR with Javelin Venture Partners and has been an official contributor to TechCrunch since January 2011.
“In the Studio” this week welcomes a guest who has started and built both bootstrapp... |
| 30.08.2010 | Reinvigorate.net Offers Powerful Real-Time Analytics, HeatMaps, And A Touch Of Creepy | If you’re running a website — be it a world-famous news portal or a personal blog — there’s a good chance you spend a lot of time poring over your stats. There are of course plenty of services available to help with this, including the huge... |
| 11.05.2010 | The startup way: 10 web tools we use | When building a startup venture, small teams come up against several tough challenges. One being, how to deliver a lot of work in a little time, and how is this achievable with almost no budget? Luckily, these pains have been recognised by ... |
| 11.05.2010 | The startup way: 10 web tools we use | When building a startup venture, small teams come up against several tough challenges. One being, how to deliver a lot of work in a little time, and how is this achievable with almost no budget? Luckily, these pains have been recognised by ... |
| 17.03.2010 | The Death of the Pageview | The Web has hit a point where tracking pageviews is useless for startups.
There was a time when all you needed to succeed on the Internet were lots and lots of eyeballs, and the best way of measuring those eyeballs was by tracking pageviews... |
| 16.02.2009 | 20 Ajax эффектов, которые должен знать веб-разработчик. | Александр Флахбарт 16 февраля 2009, 15:56 20 Ajax эффектов, которые должен знать веб-разработчик.
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| 05.06.2008 | Startup2Startup: Dinners for new entrepreneurs, like what they did back in the old days | Dave McClure: You can’t spend much time socializing in the Silicon Valley web scene and not know who this sometimes irreverent, garish-T-shirt-clad geek is. The entrepreneur/angel investor/social media enthusiast has been around since 1994:... |
| 13.03.2008 | The Best Tools for Visualization | Visualization is a technique to graphically represent sets of data. When data is large or abstract, visualization can help make the data easier to read or understand. There are visualization tools for search, music, networks, online communi... |
| 17.02.2008 | Weekly Wrapup, 11-15 Feb 2008 | Here is a summary of the week’s Web Tech action on ReadWriteWeb. For those of you reading this via our website, note that you can subscribe to the Weekly Wrapups, either via the special RSS feed or by email.
Easily the biggest tech story of... |
| 18.06.2007 | Track Every Click with Crazy Egg's "Confetti" | Optimizing your website can be tough business since you can’t “see” your customers online. Analytics packages like Google analytics do a good job letting you see how many visitors are coming and going on your site by tracking every page req... |
| 06.04.2007 | CrazyEgg – Measuring Web Site Usability | In Jakob Nielsen’s latest book, Prioritizing Web Usability, the usability guru presents his latest discoveries on how to design usable web sites. His meticulous research is based on lab experiments, with thousands of users of diverse backgr... |
| 22.03.2007 | Web Apps 101: Your Three Point Success Plan | Building a web app is easy. Building a successful and profitable web app is where most people fail.
In this new series of articles, I will share valuable strategies and tips for building successful web apps. I’ll be covering everything from... |
| 16.03.2007 | Summize: Enhancing Search With Heatmaps | We wrote about Abdur Chowdhury in our recent
coverage of the Open Data 2007 Workshop. Until recently he was running AOL Search,
but left to start a new venture. Abdur is an impressive thinker and articulate speaker,
with a great track recor... |
| 13.03.2006 | See What Your Website Visitors Are Doing With Crazy Egg | Standard web statistic packages compete based on who can offer the most statistics, the most colorful graphs and trying to wrap usability around all that information. The guys at Crazy Egg have taken a different approach where you can measu... |
| - | 20 gurus do marketing online para você acompanhar | Todos sabemos que o marketing é importante, seja lá qual for o tamanho de sua empresa. É com ele que você vai se posicionar no mercado e tentar chegar a quem deve chegar.
Por isso mesmo achamos interessante compartilhar essa lista de Jayson... |
| - | Startup of the Week: Attention Insight
| Can you imagine getting insights about your website’s design from an AI-based eye-tracking tool? This week, we’re happy to present a Lithuanian startup, which brings this innovation to reality. Kamilė Jokubaitė, the CEO of Attention Insight... |
| - | Из чего состоит эффективная статья для продажи услуг? | Что должно быть в статье, которая приводит клиентов? Какая информация и откуда ее брать, какое форматирование, какие дополнительные элементы на страницу покажут большую эффективность, как и где лучше опубликовать лонгрид — об этих и других ... |
| - | 5 Video Explainer Hacks to Attract International Customers | Let me ask you a question, when walking into a physical store, do you buy a product right away without thinking twice about it? You don’t, do you? You explore, you ask questions and you compare options prior to making a purchase.
Well, gues... |
| - | Сервисы с подпиской должны давать своим пользователям уйти | Никто не любит, когда человек бросает все и уходит. Я говорю не (только) о ситуации, когда тренер школьной команды норовит пристыдить спортсмена, который решает её покинуть. Я имею в виду момент, когда пользователь решает перестать пользова... |
| - | Florian Hagenbuch: '100% do meu tempo é gasto com vendas' | Florian Hagenbuch faz parte da nova geração de empreendedores brasileiros. Alemão, ele se mudou para o Brasil aos 4 anos e viajou pelo mundo antes de se estabelecer em São Paulo, onde lidera a equipe da Printi, uma gráfica virtual que quer ... |
