Coull

http://coull.com/

Last activity: 29.06.2015

Active

Categories: AdTechAgencyContentIndustryOnlineOwnSpaceTechnologyVideoWeb

Coull is an advertising technology company that adds value to any video, for advertisers and web publishers. We do this through a selection of innovative in-video ad formats, called The OverStream Suite.

We enable advertisers to connect with video audiences and give them creative freedom, whilst also adding value to publisher’s video content via a new revenue stream.

Creative roots...
Coull was born in Bristol, the creative and tech hub of the UK and now, we also teams in both Bristol and London.

Video specialists...
We’re the video advertising specialists with a wealth of knowledge and experience. For over a decade, we have worked in the video space and grown alongside industry changes.

Tech-savvy...
We pride ourselves on being a technology company. We’re a forward-looking team and are always innovating and developing our own technology to refresh video advertising. Our partners benefit from our proprietary technology, with an emphasis on quality, compliance and creativity.

If you want to learn more, visit our website: www.coull.com
Or contact us (we don’t bite!): [email protected]

Twitter: https://twitter.com/Coull
Facebook: https://www.facebook.com/CoullVideo/
YouTube: https://www.youtube.com/channel/UCyXZSKJ19bvzxvEaDt0cI4g?

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Likes

325

Followers

1.27K

Followers

735

Mentions

Overview

Location

United Kingdom, England, London

Employees

11-50

Total raised

$6M

Founded date

2008

Funding Rounds 2

Date	Series	Amount	Investors
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Nov 2, 2011	Funding round	$2M

Mentions in press and media 17

Date	Title	Description
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Jun 29, 2015	Mobile video advertising viewability: Advertisers vs publishers vs ad networks?	Viewability on desktop is presently a chief concern for the video advertising industry. Despite this, the Media Rating Council recently gave the industry a welcome nudge towards mobile web and in-app by issuing interim guidance on mobile vi...
Apr 14, 2015	Coull joins video advertising bandwagon with unique in-video overlay ad	Video advertising is growing fast and is already, in fact, one of the most successful forms of mobile monetization that doesn’t include in-app purchasing. UK-based upstart Coull is joining mobile video advertising leaders such as AdColony, ...
Apr 14, 2015	Coull joins video advertising bandwagon with unique in-video overlay ad	Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Video advertising is growing fast and is already, in fact, one of the most successful forms of mobile monetization that doesn’t include...
Sep 19, 2014	Guest Blog: Gain Access to the UK’s Most Exciting Digital Businesses With OpenCo	This article was originally posted on the Tech City UK website. OpenCo London Co-Founder Hamish Kinniburgh tells TCUK about this year’s nationwide event I first came across OpenCo on a trip to San Francisco. I had a free day and a friend ...
Aug 12, 2014	BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads	BuzzFeed makes the majority of its money on ads that pretend to be content, but can it keep up this charade? Or, is the Starbucks-sponsored “10 Summer Emojis That Should Definitely Exist” no charade at all, but actually the future of media ...
Mar 14, 2014	Coull Plays It Cool, Raising Another $4M Angel Round And Opening In NYC	Coull is an online video ad tech company out of the UK which has trod a rather different path to the average high-growth tech company. For starters it’s based in Bristol, studiously avoiding the London tech scene. And it’s also avoided majo...
Jan 31, 2013	Coull: Never cringe at a video pop-up ad again	When’s the last time you actually clicked on an ad in a video online? Maybe never? Video ads are just plain annoying pop-ups, and they typically have nothing to do with the actual video–most of the time. Very few video ads actually seem int...
Apr 13, 2012	Coull Buys Agency To Scale Up Its Video Ad Tech In The US	Online video advertising is white hot at the moment but a small company based out of the UK has managed to come up with an innovative model. Coull’s technology lets publishers and advertisers tag individual products within videos, making it...
Nov 2, 2011	Whoa! Coull closes a $2m equity round from a single Angel investor	Coull, the video advertising network, has closed of a $2m equity round led by Peter Hargreaves (co-founder of Hargreaves Lansdown). That is a sizeable chuck of cash for one guy, but Hargreaves is famously known as an investor who does not f...
Nov 25, 2010	Coull opens up in the US, as ad partners pick up	Coull, the video advertising network, has opened an office in Santa Barbara, California with an initial team of seven and next up will be a New York office. The launch is in response to US advertisers using the platform including Michael Ko...
Oct 9, 2009	Coull secures new funding for agency video tool	It’s been a long old time since we checked in with Bristol based Coull, the application which helps brand owners create their own video portals and interactive video content. The startup has now has secured additional funding of £500,000 an...
Sep 25, 2008	New research says VCs love ad platforms – Europe accounts for nearly half of all investment	More than $580m was invested into online advertising companies in the first half of 2008, according to new research to be released today, obtained exclusively by TechCrunch UK. Europe accounted for $258m of this, or 45% of the total. The re...
Apr 24, 2008	The British Are Coming… Back Soon	Along with a bunch of other European firms exhibiting at Web 2 Expo this week (including 20 from Ireland) were a group of 21 UK startups selected from over 100 applicants by TechCrunch UK, working in conjunction with the UK government. Anno...
Apr 16, 2008	Britain’s best and brightest startups hit Silicon Valley next week for funding	If you’ve never heard of Dragon’s Den, it’s a popular British TV reality series, where entrepreneurs pitch their ideas to get funding from business experts — the “Dragons”. One of those Dragons, Doug Richard, a UK-based Californian and foun...
Mar 11, 2008	The British are coming!	I’m sure there is little requirement for even more Brits wandering around Silicon Valley – but I’m afraid it’s going to be unavoidable during the week of 19-25 April, as 20 UK startups invade, courtesy of the British government. Web Mission...
Mar 11, 2008	Web Mission 08: UK startups to visit Silicon Valley	Well, after months of planning and an application and judging process lasting several weeks, Web Mission 08, the project backed by UK Trade Invest, Heller Ehrmann, BT and HSBC to take 20 UK tech startups out to network in Silicon Valley, is...

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FAQ about Coull

When was Coull founded?

Coull was founded in 2008.

How much funding has Coull raised?

Coull has raised $6M in total across 2 funding rounds.

What funding rounds has Coull raised?

Parsers VC lists 2 funding rounds of Coull, among them a funding round of $2M on Nov 2, 2011.

What has the press written about Coull?

Parsers VC has collected 17 articles mentioning Coull, among them “Mobile video advertising viewability: Advertisers vs publishers vs ad networks?” (Jun 29, 2015) and “Coull joins video advertising bandwagon with unique in-video overlay ad” (Apr 14, 2015).

Is Coull still active?

Yes, Coull is active; its latest activity on Parsers VC dates from Jun 29, 2015.